ASHANTI

Dressed in a dipped lambskin leather, I  bring distinction to an outfit, and attract all eyes. My golden brass zip runs through my arms and surrounds me with an elegant and refined touch. Conceived under the wise touch of French craftsmen, I play between nobility and originality. 

Majestic, incomparable and singular, I am Ashanti.

Discover Volume 4 here.

STEEVEN KODJIA AT THE LONDON FASHION FILM FESTIVAL

Last September, French Deal was nominated for the London Fashion Film Festival in the “BEST MAJOR BRAND PRODUCTION” category for its fashion film Volume 4.
Steeven Kodjia went to London to attend the ceremony and meet the press. Find here his interview.

Watch the fashion movie Volume 4 here.

LESLIE ODOM JR. WEARS EVOLUTION

On November 7, Leslie Odom Jr. was on the American channel CNN to promote the film Harriet. He continued his promotion in the program “Watch what happens live” and on Bravo TV .For this occasion, the actor and singer wears the Evolution jacket made of mixed wool from French Deal.

Find the Volume 4 collection here.

PASCAL SIAKAM WEARS FRENCH DEAL

Pascal Siakam, NBA player at the Toronto Raptors wears French Deal. The 2019 NBA champion, dressed up with the Only Style Can Judge Me hoodie and the Essentiel jacket.

Shop his look here.

ESSENCE MAGAZINE X VOLUME 4

For its latest article, Essence Magazine, met Steeven Kodjia for an exclusive interview. The artistic director of French Deal, talks about his last fashion film paying tribute to Africa, and also about his roots and his culture.
We discover African fashion, less knowing and the vision and inspirations of French Deal through a new journey.

Read the full article here.
Watch the fashion film here.

The Baoule loincloth

For its latest collection Volume 4, French Deal honours the African roots of its creator Steeven Kodjia. The Volume 4 collection is then in the heart of Africa and more precisely of Côte d’Ivoire from where the inspiration of the artistic director is taken.
Steeven Kodjia combines tradition and contemporary wardrobe with the use of the Baoulé loincloth, a traditional Ivorian outfit.

The Baoule loincloth is a traditional fabric from the Ashanti kingdom.
Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weaver artisans. Declined in blue and red for Volume 4, it embodies the fabric and the key colors of the collection.

For Volume 4, French Deal has decided to reinvent the traditional loincloth by integrating it into an urban and modern wardrobe. It comes to life on timeless pieces that blend with both African and French cultures.

Shop Volume 4 now.
Discover fashion film.

 

FRENCH DEAL IN LE DÉFI MODE

After the interview with Steeven Kodjia in June 2018, Le Défi looks back at the highlights of the French Deal house and its latest news. The article shares the brand’s victory at the international fashion film festival in La Jolla as well as its nomination for the London Fashion Film festival on the occasion of the release of the fashion film Volume 4.
Le Défi focuses on the artistic director’s return to his African roots and the cultural dimension of his latest collection Volume 4.

Discover the images here.

 

THE FASHION FILM VOLUME 4 SELECTED FOR THE FASHION FILM FESTIVAL MILANO

After its victory at the international Fashion Film Festival in La Jolla, and its nomination at the London Fashion Film Festival, Volume 4 is selected for the fashion film festival Milano. Held in Italy, this festival rewards the best Fashion Films of 2019 with a ceremony that will take place from 6 to 10 November in the city of Milan.

Watch the Fashion Film here.

FRENCH DEAL AND ITS FOUNDERS ON NOFI

The online magazine NOFI, highlights the French Deal house and its founders during its latest video. It features Ian Mahinmi, Ousmane Dabo and Steeven Kodjia, who talk about their careers, the brand and their inspirations. Mixing interviews and backstage images, the founders of French Deal share their background.

Portrait: Nofi X French Deal

Cette jeune marque française de luxe est le projet mode du designer Steeven Kodjia. Accompagné des ses associés, l'ancien international de football Ousmane Dabo et le basketteur NBA Ian Mahinmi, il prend avec le #Volume4 de FRENCH DEAL un virage important dans son positionnement. Fruit d'une quête culturelle et identitaire, cette collection est l'occasion de vous présenter ces entrepreneurs de la mode, dont vous avez forcément déjà aperçu le travail ????

Publiée par NOFI sur Vendredi 18 octobre 2019

Blake magazine introduces Volume 4

In its latest article, Blake Magazine presents the latest collection of the French Deal house, Volume 4. This article reviews the highlights of the brand’s first fashion show last June, as well as its victory with the Best Fashion award at the international Fashion Film Festival in La Jolla, California.

Read the full article here.

VOLUME 4 COLLECTION EXHIBITED AT THE NATIONAL ASSEMBLY

In the context of the protection of French know-how, leather jewellery fashion and tableware, the National Assembly is organising an exhibition from 7 to 11 October. On the occasion of the launch of the Volume 4 collection, French Deal will exhibit the photos of its new photo campaign, mixing fashion and homage to the origins of its artistic director; Africa.

Discover the fashion film Volume 4 here.

FRENCH DEAL’S FASHION FILM IN THE HYPE MAGAZINE

Discover French Deal’s fashion film in the Hype Magazine. Nominated at the London Fashion Film Festival in the “BEST MAJOR BRAND PRODUCTION” category, and awarded for “BEST FASHION” in La Jolla international fashion film festival, Volume 4 tells the story of a new fashion inspired by the roots of its designer, Steeven Kodjia.

Find the article of the Hype Magazine here.

Watch the film here.

ROTIMI WEARS CARACTÈRE

On September 8, the 10th edition of the One Music Fest was held in Atlanta. On this occasion, Rotimi, also actor in the Power series, wears the Caractère shirt of the French Deal house for his performance.

Find the Caractère shirt on our e-shop

FRENCH DEAL’S FASHION FILM IN THE HYPE MAGAZINE

Following French Deal’s victory for the “Best Fashion” award at the Fashion Film Festival of La Jolla in San Diego, The Hype magazine tells the story of fashion film and Steeven Kodjia’s approach. The founder of the company looks back at his different inspirations for this film, and its meaning.

The full article here.

(Re)Discover the fashion film Volume 4 here.

STEEVEN KODJIA ON LA JOLLA TODAY

On August 9, 2019, following the victory of the Fashion Film French Deal, the newspaper “La Jolla Today” reported on the awards ceremony and congratulated the winners. Steeven Kodjia, the creator of French Deal is featured in the article for his “BEST FASHION” award.

More information about Fashion Film and the La Jolla Festival here.

 

 

FRENCH DEAL’S FASHION FILM IS OUT

Award-winning at the international Fashion Film Festival in La Jolla in the “BEST FASHION” category, and nominated at the London Fashion Film Festival for the “BEST MAJOR BRAND PRODUCTION”, Volume 4, unveils the house’s latest collection with exclusive images shot in Abidjan.

Entirely made in Côte d’Ivoire, in Abidjan, the fashion film Volume 4 reveals the artistic director’s return to his roots. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of the queen Abla Pokou ready for the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Baouli people’s Odyssey. The music is bewitching. The images are authentic. French Deal transcends and elevates us in the clouds of an ethnic mix.

Creative Director : Steeven KODJIA
Directed by : Urivaldo LOPES
Models : DSD MODEL AGENCY
Music by : Still Nas , Lerie SANKOFA & Armand N’GORAN
Translater : Valentine Ahou KOUAME
Interpreter 1  : Madeleine ZOUNDI
Interpreter 2 : Justine Boni AMOIN
Interpreter 3 : François Kouame KOUAKOU
Make-up artist : Vivi JOUTZ
Video assistants : Eddy DAGHER & Liviane BOUEDY
Photo stylist assistant : Julie GALLAND
Music creative director : SPIKE MILLER
Video editing : Boris BEYNET
Production manager : Patrick Edoorad KITAN
Logistics coordinator : Melissa BROU
Production assistant : Carl Stéphane TOURE
Baouli women : Mireille KRE, Suzane Abou N’GUESSAN, Marie KOFFI, Madeleine Aya AMANI, Zouzou Aya N’DA, Adrienne Bossoma N’GUESSAN, Odette Aya YEMAN, Edith Ahou KOUAKOU
Models : Steeven KODJIA, Alex APPIA, Olivier ATTIA, Fabrice DIA, Roland TRAORÉ, Charles BEUSEIZE

Thank’s to : Ian MAHINMI, Ousmane DABO, Patricia LERAT

THE FRENCH DEAL FASHION FILM NOMINATED FOR THE LONDON FASHION FILM FESTIVAL

After its victory at the international Fashion Film Festival of La Jolla in San Diego, French Deal will present its fashion film in London on September 13. Fashion Film Volume 4 is part of the selection of the London Fashion Film Festival and is nominated there in the “BEST MAJOR BRAND PRODUCTION” category.
Follow all of French Deal’s adventures in London on his Instagram account.

PORTRAIT STREET COUTURE X HIP-HOP CORNER

After the first French Deal fashion show, which took place on June 23rd, Hip-hop Corner went to the brand’s showroom to meet the designer, Steeven Kodjia. The artistic director of the house, gave them an interview about his inspirations, his passions and the beginning of the French Deal adventure. In it, he explains his influences, which make French Deal what it is today: pieces impregnated by street-culture and Africa.

Watch the interview here.

 

FRENCH DEAL AWARDED AT THE INTERNATIONAL FASHION FILM FESTIVAL LA JOLLA – San Diego

On July 27, the artistic director of French Deal went to the  International Fashion Film Festival in La Jolla, San Diego, to present the fashion film from the latest collection Volume 4.
Nominated in 6 categories at this event, French Deal was awarded the “BEST FASHION 2019” award at the ceremony.

Entirely made in Ivory Coast, in Abidjan, the fashion film in Volume 4 reveals the artistic director’s return to his roots. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready for the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Baoule people’s Odyssey. The music is bewitching. The images are authentic. French Deal transcends and elevates us in the clouds of an ethnic mix.

FRENCH DEAL AT LA JOLLA FASHION FILM FESTIVAL

On July 26 and 27, French Deal will travel to San Diego, California to participate in the La Jolla fashion film festival. Indeed, the film Volume 4, which is expected to be released in September 2019, is nominated in the following 6 categories:

  • Best music
  • Best narration
  • Best fashion
  • Best cast ensemble
  • Best art direction
  • Best creative concept

Follow the adventure on our Instagram account for all the exclusive information.

FASHION FILM FESTIVAL LA JOLLA
JULY 26 & 27
SAN DIEGO – CALIFORNIA

STYLE CARTEL CELEBRATES AFRICA WITH FRENCH DEAL

On the occasion of the first French Deal fashion show, the online magazine Style Cartel celebrates Africa and the history of French Deal. While presenting the different looks of the show, it tells the story of the French Deal house and its main source of inspiration for its latest collection Volume 4, the Baoulé people.

Find the article here.

NBA DRAFT – SEKOU DOUMBOUYA WEARS FRENCH DEAL

On June 20th, the 73rd Draft NBA was held at the Barkley Center in Brooklyn. On this occasion, Sekou Doumbouya, selected by the Detroit Pistons team, has solicited the French Deal house, for its outfits. He first wore the Sakassou jacket, with the Black Pant and The Classic shirt, all topped with a bow tie signed French Deal.
Then he wore the Ashanti jacket as well as the Black Pant and The Classic shirt, this time in white.

Congratulations to Sekou Doumbouya for this new NBA adventure.

Find the Volume 4 collection very soon on the e-shop.

WWD x French Deal

On the occasion of the release of Volume 4, the American magazine, Womens Wear Daily dedicates an article to French Deal.

WWD highlights the history of the company as well as its creator, Steeven Kodjia, and its co-founders Ian Mahinmi and Ousmane Dabo.

Read the article here.

FRENCH DEAL TOUR USA THIRD STEP #LOSANGELES

For the end of his tour, the artistic director of the French Deal house, went to Los Angeles, one of the most emblematic cities on the West Coast of America.

Staying at the Berverly Hilton hotel, Steeven Kodjia was able to preview the pieces from Volume 4 to various Hollywood stylists and celebrities.

The official presentation of Volume 4 will take place during the Paris fashion week show on June 23rd, 2019.

MACHINE GUN KELLY X FRENCH DEAL

On March 18, at the Arclight in Hollywood, the premiere of the film “The Dirt” broadcast on Netflix took place. On this occasion, rapper Machine Gun Kelly wears the O’tentick shirt from French Deal. A unique and exclusive piece, O’tentick is part of the new Volume 4 collection that will be presented at the next Paris Fashion Week, during the French Deal show at the Palais de Tokyo.