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MARTIN LUTHER KING DAY

Today, Monday January 18th 2021, 3rd Monday of the month, we pay tribute. 

Born on January 15th 1929 in Atlanta, Martin Luther King made history with his civil rights movement and struggle for black people. 

After studying theology, he became a pastor in a Baptist church in Montgomery, Alabama in 1955. At that time, segregation between white and black people was widespread in the United States. That same year, on December 1st, Rosa Parks refused to give her seat to a white man on a city bus and was stopped by the police. It’s to fight against this injustice that Montgomery’s black citizens called for a boycott. An organization was then created and Martin Luther King was elected to head it. For a long time, the boycott continued in spite of attempts to intimidate the pastor: attacks on his home, imprisonment. Finally, the Supreme Court of the United States ruled against the bus company. 

Driven by this victory, he decided to extend his fight for black civil rights throughout the country. Participating in non-violent actions, he was nevertheless imprisoned several times.

It was on August 28th 1963 that Martin Luther King took the lead of the march for work and freedom in Washington. In front of 250 000 people, he gave his famous speech “I have a dream”. One year later, he was received by President Kennedy and was awarded the Nobel Peace Prize.

And while he was preparing a new march against poverty, he was assassinated on the balcony of his hotel room in Memphis on April 4th 1968.

He played a major role in the emancipation of African-Americans and in raising awareness of the injustice of segregation in the United States. And more than fifty years after his death, Martin Luther King’s “dream” continues to resonate in many people’s mind.

FRENCH DEAL IN MODZIK

Modzik presents the Maison French Deal “French Deal, the blend of luxury and African traditions”.

This magazine, dedicated to fashion and music, highlights these two worlds in constant interaction and constant movement.
It responds to the needs of young urban people and other lovers of avant-garde and independent cultures.

The universe represented in Modzik is in real adequacy with that of the Maison French Deal. Fashion and music are two worlds that meet and give birth to Steeven Kodjia’s creations. The article presents the designer’s career, from his debut to the release of the Volume 4 collection, as well as the strong relationship between the brand and the artists. The photo of Nipsey Hussle, who wore the Sakassou jacket at the 2019 Grammy Awards, concludes the article.

Read the full article here.

EVOLUTION

A blend of French know-how, sportswear and urban fashion, I am unique in my genre.

My black, grey and white wool gives me an authentic, natural and exotic identity at the same time. Crafted from dipped lamb leather, I assert my identity by my difference and my uniqueness.

I am mixed and original, I am Evolution.

Buy Evolution here.

ADVANTAGE

Born from a blend of black, beige and burgundy lamb leather, I am unique in my genre. Dressing men for special occasions as well as for everyday life, I am an essential part of the French Deal Man.

My unique collar, adorned with a leather strap signed French Deal, gives me a singular and original look.

Refined and urban I am Advantage

Shop the jacket here.

STEEVEN KODJIA FOR SAVOIR POUR FAIRE

Savoir Pour Faire aims to strengthen and honor French manufacturing and the small hands of the fashion and luxury industry. Through various actions, this company wants to transmit French know-how and train the new generation in artisanal techniques. 

For its new communication campaign, Savoir Pour Faire highlights the unique expertise of the French fashion and luxury branch. Steeven Kodjia, founder and artistic director of the Maison French Deal is one of the ambassadors of this campaign, proudly bearing the values of craftsmanship, attention to detail and creation.

Watch the campaign video below.

THE MAJOR

The zips that run through my body give me a new look, imposed by my presence.

Dressed in black dipped lamb leather, I am timeless and travel through time. An essential part of the French Deal dressing room, I am very attached to my origins, and show it thanks to the embossed logo on my back and my signed cufflinks.

Timeless, original and intense, I am The Major.

Shop the jacket here.

KNOW-HOW

Maison French Deal opens the doors to its unique artisanal universe.

Know-how and noble materials are at the center of the manufacturing of French Deal’s pieces. The seamstresses of the workshops work with passion to realize the ideas of the creator, Steeven Kodjia, and offer you quality pieces representing the identity of the brand.

The subtle mix of black culture, urban spirit and noble materials offers symbolic pieces full of history.

“Everything starts from an idea, a will, a perseverance. “Steeven Kodjia, creator and artistic director of Maison French Deal.

ZULU DANCE

The Zulu people represent the largest ethnic group in South Africa, whose culture is the best known. 

In the history of the country, the dance has all its importance. At first, it was a form of celebration for ancestors and warriors. Later, during apartheid, despite the lack of means and prohibition, it was a clandestine form of expression and a way to escape tough reality. 

Today, music and dance still have a big significance among the Zulus, known for their beautiful voices and sense of rhythm. Zulu dance is therefore very rhythmic. It is practiced by men and women, dancing in separate groups. One group responds to the other by singing, whistling and clapping their hands. The men often animate their choreography with gestures of battle and hunting. The Zulu dance is punctuated by different string and wind instruments, but the most important ones are the traditional drum and whistle.

THE NUBA PEOPLE

SUDAN. Kordofan. Men from the Kao-Nyaro tribe waiting to take part ina match. They wear lethal bracelets, each weighing 2 kilos with two inch double flanges.  The function of the bracelt seems to be to crack open the skull of the oponent. 1949.

The Nuba people are made up of more than 50 ethnic groups living in an area of southern Sudan known as the Nuba Mountains. Although these groups come from various places and speak a multitude of languages, their common geography qualifies them as the Nuba People. According to some estimates, there are approximately 2.5 million Nuba, including those who have left the original region.

The different ethnic groups of the Nuba people are recognizable by their skin color (varying from darker to lighter) or their size (some groups are very tall, others are larger, for example). However, in general, the Nuba have a well-constructed body, due to a certain genetics of their own and their diet.  In addition, they are hard-working populations due to the demands of their living environment. They have to build their own houses, earn their living through agricultural cultivation in particular, and engage in all kinds of very physical activities such as cutting down trees, cultivating the land, etc. Beyond their physical capacities and the ability to endure hard work, the Nuba people are generally characterized by their courage, bravery, kindness and hospitality.

Finally, in order to understand the Nuba way of life and culture, it is extremely important to know the structure of their society. Each ethnic group is composed of several clans (according to the lineage of the mother or father). Different laws govern each of them, regarding obligations, rights and taboos. The first right of each individual is to know his belonging to a clan and an ethnic group. This double belonging implies that the individual goes through different rites from birth to death, as a member of the clan and the ethnic group.

OLD SCHOOL JACKET

Straight from the 90s, I jump into the future to live 2019. My cut is authentic, streetwear and chic at the same time. Timeless, I don’t follow fashion, I create it. My sporty look combined with a burgundy velvet lamb brings a bold and confident street-couture result.

French Deal is my rebirth, my new life. I am Old School Jacket.

Shop Old School Jacket here.

BLACK PANTHERS

July 28, 1968 - Oakland, California, USA:

It was on October, 15th 1966 in Oakland, California, that a revolution was born. 

In a context of radicalization of the black movement in the United States, two activists, Bobby Seale and Huey P. Newton decided to found the Black Panther Party for Self-Defense. 

Their mission? To denounce police violence in California and write a program regarding multiple social issues affecting African-Americans.

The year 1965 was a particularly violent year for the African-American community: the assassination of Malcolm X, the Selma march, multiple riots, etc. Following this and in a more than electric climate, Bobby Seale and Huey P. Newton created the Black Panther Party for Self-Defense, known as the Black Panthers. Alongside the non-violent approach initiated by Pastor Martin Luther King, the Black Panthers assert themselves as supporters of a revolution and a less conciliatory approach.

Today, 54 years after the creation of the BP, we celebrate and continue the fight. Freedom, the end of police violence too often trivialized, education for all, respect and many other symbols are still ingrained in people’s minds.

NEW LOOK FOR THE FRENCH DEAL SHOWROOM

Earlier this week, the graffiti artists DISK et XANE (@deaskone & @xanerlbn) designed part of the walls of our showroom. The two street artists realized graffiti with the effigy of the MAISON French Deal. Our wish was to symbolize and anchor our values in the walls of the MAISON.

The hip-hop culture mixed with the talent of these artists offers us new personalized artistic pieces in real adequacy with the brand’s identity.

 

ASHANTI

Inspired by the origins of my creator, I proudly wear the blue loincloth of my brothers, the Baoule, which make me so remarkable.

The black brass zips on my spiral-shaped sleeves are a sign of my uniqueness and complexity that make all my difference.

A tribute to west Africa’s know-how, I am Ashanti.

Shop Ashanti here.

 

 

 

PLAYLIST FRENCH DEAL MOOD CHILLING VOL.2

This year, Maison French Deal introduced you to its musical universe by releasing various playlists: “MOOD Chilling Vol.1”, “MOOD Afrobeats Vol.1” and “MOOD Hip Hop Vol.1”.

Always in search of novelties and inspirations, the designer Steeven Kodjia continues this series and launches today his new playlist “MOOD Chilling Vol.2”. He opens the doors of his creations and his passion with this new musical selection.

Feel the rhythm of Maison French Deal by listening to the playlist on Spotify.

FRENCH DEAL IN IRK MAGAZINE

IRK Magazine introduces you to the Volume 4 collection through an exclusive interview with Steeven Kodjia, designer and artistic director of the MAISON French Deal.

This discussion takes you deeply into the universe of the brand and this unique collection of the MAISON, accompanied by its Fashion Film. The designer shares his inspirations and secrets of Volume 4.

Find the full interview here.

PERFECT COMOÉ

Rhythmic by the African origins of my creator, I am a subtle blend of exoticism and refinement. Decorated with the traditional loincloth of the Baule people, and touches of Nile Perch leather, I stand out thanks to my uniqueness.

My touch is both smooth and textured, reflecting my complexity and character. I am a strong and indispensable piece in every man’s cloakroom.

By my name, I pay tribute to the history of my people. Refined and unique, I am Perfect Comoé.

FUR FRENCH COAT

Born from the mixture of black, grey and white wool, my combination of color and uniqueness are my strength. My structured fall, and my delicate cut brings elegance and style. My black mink collar warms up and enhances my look.

Warm and elegant, I am Fur French Coat.

Shop Fur French Coat here.

FRENCH DEAL IN FADDY MAGAZINE

Faddy Magazine, for its 23rd issue, continues to highlight fashion, beauty and contemporary photography. For its August 2020 issue, the Italian magazine Maison French Deal and its inspirations.

In this article, we find the story of Volume 4 and the will of Steeven Kodjia, the artistic director, to celebrate Africa by bringing its Baoule origins to the heart of the collection.

 

THE STONO REBELLION

It all began on September 6th, 1739, when slaves of the South Carolina Colony decided to claim for their freedom with a rebellion. Although some of them did not survive, thanks to this battle, some were able to escape. 

On September 9th, 1739, twenty African-Americans gathered near the Stono River (symbolic name of the rebellion), about 20 miles southwest of Charleston. They walked along the river, proudly waving a banner with the word “Freedom! ” written and singing it in unison.

Upon arriving at the Stono Bridge, they grabbed weapons and ammunition in a store, killing the two employees. Then, they headed south to Spanish Florida, which was a refuge for runaway slaves at the time. Along the way, new slaves joined them, bringing together eighty people eager for freedom. 

After burning down seven plantations and killing twenty white men, they were hunted down by a militia formed by William Bull (governor of South Carolina) and four of his friends, gathering plantation owners.

The following day, the group of eighty slaves was caught by the militia and a battle broke out, killing twenty whites and forty-four slaves.  The remaining slaves were captured and beheaded, and their heads were displayed along the road to Charlestown.

Stono’s revolt will serve as an example for many revolts in the different colonies of the United States. 

It is now considered as the first and largest slave revolt in a British colony before the American Revolution.

 

CLAUDETTE COLVIN

It was on March 2nd 1955 in Montgomery, Alabama, that Claudette Colvin “stood up and spoke” while remaining seated. At only 15 years old, this teenager refused to give up her seat to a white woman on a bus.

Nine months before Rosa Parks’ action, icon of the fight against racial segregation, Claudette Colvin was already taking a stand for her rights and those of all African-Americans. Today, at the age of 80, Claudette Colvin continues her fight by sharing her story. In March 2020, she was invited to the Embrace Ambition Summit organized by the Tory Burch Foundation in New York City.

Find her interview with Michele Norris here.

WELCOME TO THE FRENCH DEAL BLOG !

Here, French Deal invites you to discover its universe through various articles. Two times a week and according to various themes, you are immersed into the DNA of the MAISON. Several subjects, inspiring the designer, will be discussed such as fashion, hip-hop, known-how, black culture, art and culture and of course Africa.

The whole French Deal team is delighted to share this new content, allowing you to learn more about the Maison and its values.

 

PLAYLIST FRENCH DEAL MOOD HIP-HOP VOL.1

For the third volume of the French Deal playlists, Steeven Kodjia, the creator of the house, transports us into a universe that is specific to his roots and his original inspirations.

Lulled by Hip-Hop since he was very young, it was music that inspired him and continues to stimulate him for his creations every day. Through the French Deal playlist “Mood Hip-Hop Vol.1” he reveals and transports us to the heart of his inspirations and his daily life.

Feel the rhythm of the French Deal house by listening to the playlist on Spotify.

 

STEEVEN KODJIA IN GLADYS MAGAZINE

The women’s magazine Gladys, presents in each edition topics on beauty, fashion, luxury or travel. Gladys Magazine wants to inspire women, and to do so, the magazine features an inspiration section with influential personalities.

For this edition, the American media highlights the career of Steeven Kodjia, the founder and artistic director of the Maison French Deal. Steeven Kodjia talks about his career and the different stages of his life that led him to create French Deal and to give it the dimension that the brand has today.

RONEN RUBINSTEIN WEARS HERITAGE FOR BELLO MAGAZINE

In its latest issue, Bello Magazine highlights in its style category the American actor Ronen Rubinstein with a French Deal piece.

Every month, this American lifestyle and fashion media shares the latest trends and fashionable brands. This month, the actor from the series Dead of Summer and 911 Lone Star has a complete lookbook dedicated to him.

During this photo shoot, Ronen Rubinstein is styled with the Heritage shirt of maison French Deal.

Shop the latest collection on our e-shop.

FRENCH DEAL IN FUCKING YOUNG

Fucking Young presents the latest collection of French Deal Volume 4.

This online magazine dedicated to fashion and luxury, highlights different innovative and independent fashion houses by presenting their latest creations.

The Maison French Deal was therefore honoured. Fucking Young relates its tribute to Africa in the Volume 4 collection as well as its different inspirations and the most outstanding images of the campaign carried out in Abidjan.

Fucking Young ends the article by highlighting the fashion film ” The odyssey of the Baouli people “, shot in the heart of Abidjan and narrated by the voice of the designer’s mother, Steeven Kodjia.

Full article to discover here.

 

ESSENTIEL GRAFFITI

Different from all French Deal pieces, I stand out thanks to my determination and values. Immersed in hip-hop DNA, my motif is not seen anywhere else and marks the values I carry and defend.

Exceptional jacket, I have nothing to envy to all the others and show it with my silver and gold signatures. 

Determined and urban, I am Essentiel graffiti.

Shop Essentiel Graffiti.

RETOUR SUR LE FASHION FILM FESTIVAL DE LA JOLLA

On July 27, 2019, the fashion film “The Odyssey of the Baouli People” was nominated in 6 different categories at the international fashion film festival in La Jolla (USA).
At the award ceremony, the film was awarded with the prize “BEST FASHION 2019“.

Entirely made in Côte d’Ivoire, in Abidjan, the fashion film of Volume 4 unveils the return to the roots of the artistic director, Steeve, Kodjia. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready to make the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Odyssey of the Baoule people. The music is bewitching. The images bear authenticity. French Deal transcends and lifts us into the clouds of an ethnic mix.

Throwback to the ceremony:

PRESTIGE

Entirely made of silk, I shine by my simplicity and refinement. My open shawl collar makes me a piece for special occasions and transports you to a prestigious and elegant universe.

Elegant and characterful, I am Prestige.

Buy Prestige here.

LAW ROACH WEARS A TOTAL LOOK FRENCH DEAL

HBO Max showcases underground dance talent in its new Legendary series. In one episode, stylist Law Roach, who dresses celebrities like Mary J. Blige, Ariana Grande and Jada Pinkett Smith, makes an appearance.

For the occasion, he dressed in a total French Deal look composed of the blue CARGO OSEI loincloth trousers and the blue AMIRAL jacket, also in blue loincloth.

Buy his look here.

BEHIND THE SCENES – ELLE ARABIA X FRENCH DEAL

Influencer Cole Moscatel and his wife Kelsea Moscatel reveal themselves on the cover of the latest issue of ELLE Arabia magazine. For the occasion, Cole highlights the French Deal house by posing with the MAJESTÉ jacket.

During their photo shoot with the magazine, the star couple posed with different looks including several pieces from the French Deal house. Cole is stylized with the Cargo OSEI and TUXEDO pants, the QUEEN POKOU vest and the MAJESTÉ jacket.

Find the “behind the scenes” and the exclusive images of this photo shoot in the video below.

Buy his looks here.

PLAYLIST FRENCH DEAL MOOD AFROBEATS VOL.1

A few weeks ago, French Deal introduced you for the first time in its musical universe with its playlist “MOOD Chilling Vol.1“.

Inspired and passionate, the designer Steeven Kodjia has decided to bring you more into the DNA of the brand. Today, he shares with you his second playlist “MOOD Afrobeats Vol.1”. Through these new inspirations, French Deal invites you to travel into the heart of the African rhythms.

QUEEN POKOU

Dressed in traditional Baoule loincloth, from my ethnic, I can surprise you with my design. Like an armor, my sleeves are tied and intertwined by a leather cord, giving character to my slim-line silhouette.

I am the flagship piece of Volume 4 and assert myself by my exceptional and unique fabric.

My name is a true tribute to my ethnic group and its history. I am Queen Pokou.

Shop Queen Pokou here.

UNNAMED PROJECT X FRENCH DEAL

Unnamed Project presents the latest collection of Maison French Deal , Volume 4.

This online magazine aims to be the first source for lovers of luxury, fashion and travel. In its “Style” category, it highlights various creative and innovative luxury brands and their latest collections.
The Maison French Deal has been featured in a new article in this category. Unnamed Project presents the  collection Volume 4 and the inspirations of designer Mr Steeven Kodjia.

At the end of the article, we find the fashion film of the collection, telling the story of Queen Abla Pokou. Shot in the streets of Abidjan, the film won an award at the International Fashion Film Festival at la Jolla (San Diego – USA).

Discover the full article here.

LOOKS – VOLUME 4

A look back at the looks that marked Volume 4, during the June 2019 fashion week show.

French Deal brings you back to its experience and stops time by offering you its selection of looks that have marked the history of the house, for its very first show.

THROWBACK ON THE FRENCH DEAL SHOW

One year ago, the French Deal house was on the catwalk for the first time, on the occasion of the fashion week of June 2019. French Deal and its creator Steeven Kodjia, then took us to the roots of the brand and took us on a journey to the heart of Africa.

We were able to discover the silhouettes of the Volume 4 collection evoking modern men and women and inspired by their origins and their history, as well as an extraordinary setting and a show linking fashion and dance, two pillars of French Deal’s DNA.

Rediscover the show here.

HARRY ROSELMACK WEARS FRENCH DEAL

Harry Roselmack, presenter of the TV show “Sept à Huit” on the French channel TF1, took part in the game during his last photo shoot.

The TV presenter selected pieces from the French Deal house for the occasion and is styled with the French Coat, the Majesté Jacket, the Maestro Graffiti shirt and the Advantage Jacket.

Buy his looks here.

 

SAMUEL ADEGOKE WEARS SAKASSOU IN DYNASTY

French Deal had the opportunity to collaborate with Netflix for the Dynasty series. A piece from our collection is featured in episode 9 of season 3.

The Sakassou jacket is worn by actor Sam Adegoke, playing the role of Jeff Colby.

Dynasty being one of the most renowned series for its stylistic efforts, French Deal is honored to be part of this project.

Buy Sakassou here.

MAJESTE

Born from an exceptional royal blend, I was handcrafted by delicate hands. My refined cut makes me one of the emblematic pieces of French Deal costumes.

Majestic thanks to my lightness and comfort, I am adorned with hand-carved buttons, significant of my appearance. Jacket for special occasions, I like to be recognized for just value .

Royal and emblematic, I am Majesté.

Shop Majesté here.

THE ODYSSEY OF THE BAOULI PEOPLE

Go back to the roots and inspirations of the French Deal house with its fashion film “L’odyssée du peuple Baouli” (The odyssey of the Baouli people).
Winner of the “BEST FASHION” award at the international fashion film festival of La Jolla (San Diego – USA) and nominated at the fashion film festivals of Milan and London, this film retraces the history of the Baouli people under the watchful eyes of Steeven Kodjia, artistic director of French Deal.

Watch the fashion film here.

QUEEN ABLA POKOU

Born in the early 18th century, Abla Pokou is the niece of King Ossei Tutu, founder of the Ashanti Confederacy of Ghana. Upon the death of her uncle, a fratricidal war broke out in the country for her succession to the throne. Abla Pokou feels in danger and flees with her family, her servants and her loyal soldiers.

Legend has it that she and her people find themselves blocked by the majestic river Comoé. The queen then asked the river spirit how she could pass and save her people to get to the other bank. The spirit of the river demanded the sacrifice of the people’s dearest treasure. Abla Pokou and her followers then understood that only the sacrifice of a child would allow them to pass.

Queen Abla Pokou then sacrificed her only child for the survival of her people and they succeeded in crossing La Comoé. After the crossing, the queen turned around and said “Bâ wouli” which means “the child is dead” and will give the name to her people, the Baoulé people.

French Deal pays homage in its creations to the Baule people and to Queen Abla Pokou who, through her act of bravery, managed to save her people and offer them a better life.
The Queen Pokou jacket, made entirely of traditional Baoule loincloth, is a tribute to the Baoule ethnic group and its history.

Shop Queen Pokou here.

 

 

IAN MAHINMI – BASKETBALL CAMP BENIN 2019

A look back in pictures of the basketball camp organized by IAN MAHINMI and his “I am Foundation”.

Maison French Deal is proud of the initiative of its co-founder and we are pleased to share with you this beautiful project in pictures, on one of these homelands: Benin.

During this event IAN MAHINMI (NBA player for the Washington Wizards team and co-founder of the French Deal House) helps young basketball players in Benin to progress and give their best in this sport. Every year, he gives opportunities to several young players so that they can shine in their turn.

This trip also takes us to discover Ian Mahinmi’s paternal roots.

During this event, French Deal is at Ian’s side and supports him to defend this noble cause.

Watch the full documentary on the 2019 edition of the camp from here.