Creative director Steeven Kodjia has invited the French Deal community to participate in his new campaign “The Power Is Yours.”.
In devising this project, he wanted to highlight people who embody strong values and who are personally important to him. More than a hundred members of the community responded: children, teenagers, women and men… This campaign is a showcase allowing them to take part in a unique concept where their identity and uniqueness are highlighted.
Each of them has chosen a word that has a strong meaning and that motivates them to take power over their destiny. All these words are a symbol of individual and collective empowerment, a union around the universal message “The Power Is Yours.”. The members immortalised this moment with the beret KODJIA, a unisex and intergenerational accessory.
The entire “The Power Is Yours.” photo series can be seen on our Instagram account @frenchdealofficial.