Creative director Steeven Kodjia invited the French Deal community to participate in his new campaign “The Power Is Yours.”.

In creating this project, he wanted to highlight people who embody strong values and who are important to him personally. More than a hundred members of the community responded: children, teenagers, women and men…

This campaign is a showcase allowing them to take part in a unique concept where their identity and uniqueness are highlighted. Each of them has chosen a word that has a strong meaning and that motivates them to take the power of their destiny.

All these words are a symbol of individual and collective empowerment, a union around the universal message “The Power Is Yours.”.

The members immortalized this moment with the KODJIA beret, a unisex and intergenerational accessory.

Follow this campaign exclusively on our Instagram account @frenchdealofficial.