SUDAN. Kordofan. Men from the Kao-Nyaro tribe waiting to take part ina match. They wear lethal bracelets, each weighing 2 kilos with two inch double flanges.  The function of the bracelt seems to be to crack open the skull of the oponent. 1949.

The Nuba people are made up of more than 50 ethnic groups living in an area of southern Sudan known as the Nuba Mountains. Although these groups come from various places and speak a multitude of languages, their common geography qualifies them as the Nuba People. According to some estimates, there are approximately 2.5 million Nuba, including those who have left the original region.

The different ethnic groups of the Nuba people are recognizable by their skin color (varying from darker to lighter) or their size (some groups are very tall, others are larger, for example). However, in general, the Nuba have a well-constructed body, due to a certain genetics of their own and their diet.  In addition, they are hard-working populations due to the demands of their living environment. They have to build their own houses, earn their living through agricultural cultivation in particular, and engage in all kinds of very physical activities such as cutting down trees, cultivating the land, etc. Beyond their physical capacities and the ability to endure hard work, the Nuba people are generally characterized by their courage, bravery, kindness and hospitality.

Finally, in order to understand the Nuba way of life and culture, it is extremely important to know the structure of their society. Each ethnic group is composed of several clans (according to the lineage of the mother or father). Different laws govern each of them, regarding obligations, rights and taboos. The first right of each individual is to know his belonging to a clan and an ethnic group. This double belonging implies that the individual goes through different rites from birth to death, as a member of the clan and the ethnic group.


Straight from the 90s, I jump into the future to live 2019. My cut is authentic, streetwear and chic at the same time. Timeless, I don’t follow fashion, I create it. My sporty look combined with a burgundy velvet lamb brings a bold and confident street-couture result.

French Deal is my rebirth, my new life. I am Old School Jacket.

Shop Old School Jacket here.


July 28, 1968 - Oakland, California, USA:

It was on October, 15th 1966 in Oakland, California, that a revolution was born. 

In a context of radicalization of the black movement in the United States, two activists, Bobby Seale and Huey P. Newton decided to found the Black Panther Party for Self-Defense. 

Their mission? To denounce police violence in California and write a program regarding multiple social issues affecting African-Americans.

The year 1965 was a particularly violent year for the African-American community: the assassination of Malcolm X, the Selma march, multiple riots, etc. Following this and in a more than electric climate, Bobby Seale and Huey P. Newton created the Black Panther Party for Self-Defense, known as the Black Panthers. Alongside the non-violent approach initiated by Pastor Martin Luther King, the Black Panthers assert themselves as supporters of a revolution and a less conciliatory approach.

Today, 54 years after the creation of the BP, we celebrate and continue the fight. Freedom, the end of police violence too often trivialized, education for all, respect and many other symbols are still ingrained in people’s minds.


Earlier this week, the graffiti artists DISK et XANE (@deaskone & @xanerlbn) designed part of the walls of our showroom. The two street artists realized graffiti with the effigy of the MAISON French Deal. Our wish was to symbolize and anchor our values in the walls of the MAISON.

The hip-hop culture mixed with the talent of these artists offers us new personalized artistic pieces in real adequacy with the brand’s identity.



Inspired by the origins of my creator, I proudly wear the blue loincloth of my brothers, the Baoule, which make me so remarkable.

The black brass zips on my spiral-shaped sleeves are a sign of my uniqueness and complexity that make all my difference.

A tribute to west Africa’s know-how, I am Ashanti.

Shop Ashanti here.





This year, Maison French Deal introduced you to its musical universe by releasing various playlists: “MOOD Chilling Vol.1”, “MOOD Afrobeats Vol.1” and “MOOD Hip Hop Vol.1”.

Always in search of novelties and inspirations, the designer Steeven Kodjia continues this series and launches today his new playlist “MOOD Chilling Vol.2”. He opens the doors of his creations and his passion with this new musical selection.

Feel the rhythm of Maison French Deal by listening to the playlist on Spotify.


IRK Magazine introduces you to the Volume 4 collection through an exclusive interview with Steeven Kodjia, designer and artistic director of the MAISON French Deal.

This discussion takes you deeply into the universe of the brand and this unique collection of the MAISON, accompanied by its Fashion Film. The designer shares his inspirations and secrets of Volume 4.

Find the full interview here.


Rhythmic by the African origins of my creator, I am a subtle blend of exoticism and refinement. Decorated with the traditional loincloth of the Baule people, and touches of Nile Perch leather, I stand out thanks to my uniqueness.

My touch is both smooth and textured, reflecting my complexity and character. I am a strong and indispensable piece in every man’s cloakroom.

By my name, I pay tribute to the history of my people. Refined and unique, I am Perfect Comoé.


Born from the mixture of black, grey and white wool, my combination of color and uniqueness are my strength. My structured fall, and my delicate cut brings elegance and style. My black mink collar warms up and enhances my look.

Warm and elegant, I am Fur French Coat.

Shop Fur French Coat here.


Faddy Magazine, for its 23rd issue, continues to highlight fashion, beauty and contemporary photography. For its August 2020 issue, the Italian magazine Maison French Deal and its inspirations.

In this article, we find the story of Volume 4 and the will of Steeven Kodjia, the artistic director, to celebrate Africa by bringing its Baoule origins to the heart of the collection. Find the full article here.



It all began on September 6th, 1739, when slaves of the South Carolina Colony decided to claim for their freedom with a rebellion. Although some of them did not survive, thanks to this battle, some were able to escape. 

On September 9th, 1739, twenty African-Americans gathered near the Stono River (symbolic name of the rebellion), about 20 miles southwest of Charleston. They walked along the river, proudly waving a banner with the word “Freedom! ” written and singing it in unison.

Upon arriving at the Stono Bridge, they grabbed weapons and ammunition in a store, killing the two employees. Then, they headed south to Spanish Florida, which was a refuge for runaway slaves at the time. Along the way, new slaves joined them, bringing together eighty people eager for freedom. 

After burning down seven plantations and killing twenty white men, they were hunted down by a militia formed by William Bull (governor of South Carolina) and four of his friends, gathering plantation owners.

The following day, the group of eighty slaves was caught by the militia and a battle broke out, killing twenty whites and forty-four slaves.  The remaining slaves were captured and beheaded, and their heads were displayed along the road to Charlestown.

Stono’s revolt will serve as an example for many revolts in the different colonies of the United States. 

It is now considered as the first and largest slave revolt in a British colony before the American Revolution.



It was on March 2nd 1955 in Montgomery, Alabama, that Claudette Colvin “stood up and spoke” while remaining seated. At only 15 years old, this teenager refused to give up her seat to a white woman on a bus.

Nine months before Rosa Parks’ action, icon of the fight against racial segregation, Claudette Colvin was already taking a stand for her rights and those of all African-Americans. Today, at the age of 80, Claudette Colvin continues her fight by sharing her story. In March 2020, she was invited to the Embrace Ambition Summit organized by the Tory Burch Foundation in New York City.

Find her interview with Michele Norris here.


Here, French Deal invites you to discover its universe through various articles. Two times a week and according to various themes, you are immersed into the DNA of the MAISON. Several subjects, inspiring the designer, will be discussed such as fashion, hip-hop, known-how, black culture, art and culture and of course Africa.

The whole French Deal team is delighted to share this new content, allowing you to learn more about the Maison and its values.



For the third volume of the French Deal playlists, Steeven Kodjia, the creator of the house, transports us into a universe that is specific to his roots and his original inspirations.

Lulled by Hip-Hop since he was very young, it was music that inspired him and continues to stimulate him for his creations every day. Through the French Deal playlist “Mood Hip-Hop Vol.1” he reveals and transports us to the heart of his inspirations and his daily life.

Feel the rhythm of the French Deal house by listening to the playlist on Spotify.



The women’s magazine Gladys, presents in each edition topics on beauty, fashion, luxury or travel. Gladys Magazine wants to inspire women, and to do so, the magazine features an inspiration section with influential personalities.

For this edition, the American media highlights the career of Steeven Kodjia, the founder and artistic director of the Maison French Deal. Steeven Kodjia talks about his career and the different stages of his life that led him to create French Deal and to give it the dimension that the brand has today.

To read the full article click here.


In its latest issue, Bello Magazine highlights in its style category the American actor Ronen Rubinstein with a French Deal piece.

Every month, this American lifestyle and fashion media shares the latest trends and fashionable brands. This month, the actor from the series Dead of Summer and 911 Lone Star has a complete lookbook dedicated to him.

During this photo shoot, Ronen Rubinstein is styled with the Heritage shirt of maison French Deal.

Shop the latest collection on our e-shop.


Fucking Young presents the latest collection of French Deal Volume 4.

This online magazine dedicated to fashion and luxury, highlights different innovative and independent fashion houses by presenting their latest creations.

The Maison French Deal was therefore honoured. Fucking Young relates its tribute to Africa in the Volume 4 collection as well as its different inspirations and the most outstanding images of the campaign carried out in Abidjan.

Fucking Young ends the article by highlighting the fashion film ” The odyssey of the Baouli people “, shot in the heart of Abidjan and narrated by the voice of the designer’s mother, Steeven Kodjia.

Full article to discover here.



Different from all French Deal pieces, I stand out thanks to my determination and values. Immersed in hip-hop DNA, my motif is not seen anywhere else and marks the values I carry and defend.

Exceptional jacket, I have nothing to envy to all the others and show it with my silver and gold signatures. 

Determined and urban, I am Essentiel graffiti.

Shop Essentiel Graffiti.


On July 27, 2019, the fashion film “The Odyssey of the Baouli People” was nominated in 6 different categories at the international fashion film festival in La Jolla (USA).
At the award ceremony, the film was awarded with the prize “BEST FASHION 2019“.

Entirely made in Côte d’Ivoire, in Abidjan, the fashion film of Volume 4 unveils the return to the roots of the artistic director, Steeve, Kodjia. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready to make the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Odyssey of the Baoule people. The music is bewitching. The images bear authenticity. French Deal transcends and lifts us into the clouds of an ethnic mix.

Throwback to the ceremony:


Entirely made of silk, I shine by my simplicity and refinement. My open shawl collar makes me a piece for special occasions and transports you to a prestigious and elegant universe.

Elegant and characterful, I am Prestige.

Buy Prestige here.


HBO Max showcases underground dance talent in its new Legendary series. In one episode, stylist Law Roach, who dresses celebrities like Mary J. Blige, Ariana Grande and Jada Pinkett Smith, makes an appearance.

For the occasion, he dressed in a total French Deal look composed of the blue CARGO OSEI loincloth trousers and the blue AMIRAL jacket, also in blue loincloth.

Buy his look here.


Influencer Cole Moscatel and his wife Kelsea Moscatel reveal themselves on the cover of the latest issue of ELLE Arabia magazine. For the occasion, Cole highlights the French Deal house by posing with the MAJESTÉ jacket.

During their photo shoot with the magazine, the star couple posed with different looks including several pieces from the French Deal house. Cole is stylized with the Cargo OSEI and TUXEDO pants, the QUEEN POKOU vest and the MAJESTÉ jacket.

Find the “behind the scenes” and the exclusive images of this photo shoot in the video below.

Buy his looks here.


A few weeks ago, French Deal introduced you for the first time in its musical universe with its playlist “MOOD Chilling Vol.1“.

Inspired and passionate, the designer Steeven Kodjia has decided to bring you more into the DNA of the brand. Today, he shares with you his second playlist “MOOD Afrobeats Vol.1”. Through these new inspirations, French Deal invites you to travel into the heart of the African rhythms.


Dressed in traditional Baoule loincloth, from my ethnic, I can surprise you with my design. Like an armor, my sleeves are tied and intertwined by a leather cord, giving character to my slim-line silhouette.

I am the flagship piece of Volume 4 and assert myself by my exceptional and unique fabric.

My name is a true tribute to my ethnic group and its history. I am Queen Pokou.

Shop Queen Pokou here.


Unnamed Project presents the latest collection of Maison French Deal , Volume 4.

This online magazine aims to be the first source for lovers of luxury, fashion and travel. In its “Style” category, it highlights various creative and innovative luxury brands and their latest collections.
The Maison French Deal has been featured in a new article in this category. Unnamed Project presents the  collection Volume 4 and the inspirations of designer Mr Steeven Kodjia.

At the end of the article, we find the fashion film of the collection, telling the story of Queen Abla Pokou. Shot in the streets of Abidjan, the film won an award at the International Fashion Film Festival at la Jolla (San Diego – USA).

Discover the full article here.


A look back at the looks that marked Volume 4, during the June 2019 fashion week show.

French Deal brings you back to its experience and stops time by offering you its selection of looks that have marked the history of the house, for its very first show.


One year ago, the French Deal house was on the catwalk for the first time, on the occasion of the fashion week of June 2019. French Deal and its creator Steeven Kodjia, then took us to the roots of the brand and took us on a journey to the heart of Africa.

We were able to discover the silhouettes of the Volume 4 collection evoking modern men and women and inspired by their origins and their history, as well as an extraordinary setting and a show linking fashion and dance, two pillars of French Deal’s DNA.

Rediscover the show here.


Harry Roselmack, presenter of the TV show “Sept à Huit” on the French channel TF1, took part in the game during his last photo shoot.

The TV presenter selected pieces from the French Deal house for the occasion and is styled with the French Coat, the Majesté Jacket, the Maestro Graffiti shirt and the Advantage Jacket.

Buy his looks here.



French Deal had the opportunity to collaborate with Netflix for the Dynasty series. A piece from our collection is featured in episode 9 of season 3.

The Sakassou jacket is worn by actor Sam Adegoke, playing the role of Jeff Colby.

Dynasty being one of the most renowned series for its stylistic efforts, French Deal is honored to be part of this project.

Buy Sakassou here.


Born from an exceptional royal blend, I was handcrafted by delicate hands. My refined cut makes me one of the emblematic pieces of French Deal costumes.

Majestic thanks to my lightness and comfort, I am adorned with hand-carved buttons, significant of my appearance. Jacket for special occasions, I like to be recognized for just value .

Royal and emblematic, I am Majesté.

Shop Majesté here.


Go back to the roots and inspirations of the French Deal house with its fashion film “L’odyssée du peuple Baouli” (The odyssey of the Baouli people).
Winner of the “BEST FASHION” award at the international fashion film festival of La Jolla (San Diego – USA) and nominated at the fashion film festivals of Milan and London, this film retraces the history of the Baouli people under the watchful eyes of Steeven Kodjia, artistic director of French Deal.

Watch the fashion film here.


Born in the early 18th century, Abla Pokou is the niece of King Ossei Tutu, founder of the Ashanti Confederacy of Ghana. Upon the death of her uncle, a fratricidal war broke out in the country for her succession to the throne. Abla Pokou feels in danger and flees with her family, her servants and her loyal soldiers.

Legend has it that she and her people find themselves blocked by the majestic river Comoé. The queen then asked the river spirit how she could pass and save her people to get to the other bank. The spirit of the river demanded the sacrifice of the people’s dearest treasure. Abla Pokou and her followers then understood that only the sacrifice of a child would allow them to pass.

Queen Abla Pokou then sacrificed her only child for the survival of her people and they succeeded in crossing La Comoé. After the crossing, the queen turned around and said “Bâ wouli” which means “the child is dead” and will give the name to her people, the Baoulé people.

French Deal pays homage in its creations to the Baule people and to Queen Abla Pokou who, through her act of bravery, managed to save her people and offer them a better life.
The Queen Pokou jacket, made entirely of traditional Baoule loincloth, is a tribute to the Baoule ethnic group and its history.

Shop Queen Pokou here.




A look back in pictures of the basketball camp organized by IAN MAHINMI and his “I am Foundation”.

Maison French Deal is proud of the initiative of its co-founder and we are pleased to share with you this beautiful project in pictures, on one of these homelands: Benin.

During this event IAN MAHINMI (NBA player for the Washington Wizards team and co-founder of the French Deal House) helps young basketball players in Benin to progress and give their best in this sport. Every year, he gives opportunities to several young players so that they can shine in their turn.

This trip also takes us to discover Ian Mahinmi’s paternal roots.

During this event, French Deal is at Ian’s side and supports him to defend this noble cause.

Watch the full documentary on the 2019 edition of the camp from here.


The actor in the web series “SOMEWHERE IN LONDON” and English rapper under the nickname “Big Shaq”, Michael Dapaah on the front page of the last editorial of Bello Magazine. On this occasion he is styled with the L jacket of the French Deal house.

Find all the pictures here.
Buy L here.


For the promotion of the film Harriet, about the history of black American slaves in the 19th century, actor Leslie Odom Jr. traveled to the set of Bravo TV for the show “Watch what happens live” presented by Andy Cohen, as well as to the set of CNN for an interview presented by Christiane Amanpour.

On this occasion, he wore the French Deal’s wool Evolution jacket.

Buy Evolution here.


Sport and basketball in particular has been part of the French Deal DNA since the beginning of its history. The house dresses NBA players and counts them among its supporters.

Sekou Doumbouya (Detroit Pistons) with the Sakassou jacket in the 2019 NBA Draft.

Ian Mahinmi (Washington Wizards) wears the Majeste suit and Saharienne jacket.

Pascal Siakam (Toronto Raptors) with the Essentiel jacket, and Troy Brown (Washington Wizards) with the Advantage jacket.

Bradley Beal (Washington Wizards) arbore la veste Mr New York Times et Rudy Gobert (Utah Jazz) la veste Advantage.

George Hill (Milwaukee Bucks) s’est vêtu de la veste Black Excellence, pour son mariage (personnalisée pour l’occasion).


Bradley Beal, an NBA player with the Washington Wizards, wore the French Deal Mr. New York Time jacket for his pre-game.

Buy Mr. New York Time here.


For its editorial “IF YOU THINK IT IS, IT PROBABLY IS; NETFLIX’S NEW POWER DUO IN THE STUDIO’S LATEST, “I AM NOT OKAY WITH THIS” online magazine Flaunt interviews the actors of the latest Netflix series “I am not okay with this”, Sophia Lillis and Wyatt Oleff.

For the editorial, Wyatt Oleff is styled with the Evolution leather jacket.

Buy Evolution here.
Find the complete interview here.


Maison French Deal takes you into his musical universe with his first playlist “MOOD Chilling Vol.1”. The designer of the brand opens the doors of his creations with the music that inspires him.
First of a long series, French Deal “MOOD Chilling Vol.1” transports you to the heart of the Maison’s DNA.

Feel the musical inspiration mood selected by the creator of our « French Deal » Maison. The musical selection expresses passion and gives the rhythm to the collections created by Steeven Kodjia. Welcome to the musical universe of Maison French Deal.


For its second edition, Sky Blue magazine dedicated to men’s fashion highlights French Deal.
During the photo shoot, the model is styled with the Majeste Jacket.

Buy Majeste here.


The artist Gims, wears a piece of the house French Deal in his latest clip 10/10 featuring with Dadju and Alonzo.
Alonzo is wearing the Evolution loincloth jacket.

Buy Evolution here.