The artist Gims, wears a piece of the house French Deal in his latest clip 10/10 featuring with Dadju and Alonzo.
Alonzo is wearing the Evolution loincloth jacket.
Buy Evolution here.
Sakassou was born under wise and precise hands, which knew how to give him life by using the fabric coming from his ethnic group: the Baoule loincloth. Her name affirms her identity and where she comes from by highlighting a town in the region of her ancestors: Sakassou.
Sakassou is a true tribute to the baule people, unique and authentic.
Iconic jacket of the French Deal house, several personalities wear Sakassou to assert their style.
Shop Sakassou here.
Ian Mahinmi, co-founder of French Deal and NBA player with the Washington Wizards, wears French Deal before his game.
He wore the Essential Leather Jacket, specially customized for the occasion in a French Deal pink, and the French Coat with fur collar.
Ian also wore the 28 sweater, in reference to his jersey number, which was personalised with the emblematic French Deal graffiti motif.
Find all our collection on the e-shop.
Jeezy, with his partner Jeannie Mai, wears for the New York fashion week different French Deal total looks; the Black Excellence suit, the Majeste suit as well as a look composed of the Freestyle sweatshirt and the Saharan.
On 7 February, the artistic director of the French Deal house, Steeven Kodjia, was invited by the ISEFAC graduate school to the Rendez-vous du Luxe.
He then presented the French Deal House, its inspirations and the whole creative process. The artistic director was at the disposal of the students to advise and guide them in an entrepreneurial approach in the field of luxury.
In an interview in the podcast “No Referees” Ian Mahinmi, the co-founder of the house and NBA player with the Washington Wizards, talks about his career and its evolution. He also talks about his current projects, including his involvement with French Deal.
Find the full podcast here.
Diane Pernet, journalist and founder of the Paris Fashion Film Festival ASVOF (A Shaded View of Fashion) went to the French Deal showroom to discover the world of the house.
She then wrote an article on her blog, which retraced the history of Steeven Kodjia, the artistic director, as well as that of the brand, while highlighting the Volume 4 collection and its fashion film “L’odyssée du peuple Baouli” (The odyssey of the Baouli people).
In the 90s, Lunatic, Oxmo Puccino, Pit Baccardi, Les X-Men, Jedi…were part of the Parisian collective Time Bomb.
Kamal Haussman, author of the book “TIME BOMB” published by Albin Michel, joined this hip hop collective at the age of 14. This book is his testimony on the epic of the collective that revolutionized French rap.
Kamal has chosen the French Deal house for its events, which is also deeply rooted in hip hop DNA.
Discover “Time Bomb” here.
French Deal co-founder Ian Mahinmi continues his NBA season with the Washington Wizards. For the pre-game and the Martin Luther King day, he wears the Perfect Comoe jacket from Volume 4.
During these last games, Ian Mahinmi excels in his performances and wears his team to great victories. Find details about his performances here.
The entire French Deal team would like to pay tribute to a legend who has left us on this day. Our thoughts are with Kobe Bryant’s family and loved ones. A great man is leaving but leaves behind his strength and the generation that he inspired to persevere, work hard and believe in his dreams.
Steeven Kodjia, artistic director of French Deal met with the media The Kraal for an exclusive interview. In this interview he talks about the Volume 4 collection, its origins and its development. He also tells the story of the latest fashion film of the house “Volume 4” which won the BEST FASHION award at the International Fashion Film Festival of La Jolla.
On the occasion of the release of his new album on December 13, the singer and actor in the Power series, Rotimi wears French Deal. He wore the Ashanti jacket from the Volume 4 collection on the cover of his new album.
“THE BEAUTY OF BECOMING” had its first spot on Times Square in New York for its release.
On December 2, Steeven Kodjia was one of the guests at the launch of the “Petit manuel bienveillant du made in France” written by the consulting firm Leherpeur Paris. On this occasion, the creator and artistic director of French Deal was able to share his experiences with the made in France and his expectations of it. Read the Fashion Network article about this event here.
“What I see among our customers is that Made in France is a notion that comes after the rest: people are above all in search of style, of the rare piece.”
For its very first fashion show during the June fashion week, the French Deal house is taking over the Palais de Tokyo. Her models walk the Ivorian territory in traditional contemporary outfits. Steeven Kodjia returns to the roots of her inspirations and offers us a colourful show that represents the French Deal man of today.
Rediscover the full show here.
Dressed in a dipped lambskin leather, I bring distinction to an outfit, and attract all eyes. My golden brass zip runs through my arms and surrounds me with an elegant and refined touch. Conceived under the wise touch of French craftsmen, I play between nobility and originality.
Majestic, incomparable and singular, I am Ashanti.
Discover Volume 4 here.
Last September, French Deal was nominated for the London Fashion Film Festival in the “BEST MAJOR BRAND PRODUCTION” category for its fashion film Volume 4.
Steeven Kodjia went to London to attend the ceremony and meet the press. Find here his interview.
Watch the fashion movie Volume 4 here.
On November 7, Leslie Odom Jr. was on the American channel CNN to promote the film Harriet. He continued his promotion in the program “Watch what happens live” and on Bravo TV .For this occasion, the actor and singer wears the Evolution jacket made of mixed wool from French Deal.
Find the Volume 4 collection here.
For its latest article, Essence Magazine, met Steeven Kodjia for an exclusive interview. The artistic director of French Deal, talks about his last fashion film paying tribute to Africa, and also about his roots and his culture.
We discover African fashion, less knowing and the vision and inspirations of French Deal through a new journey.
For its latest collection Volume 4, French Deal honours the African roots of its creator Steeven Kodjia. The Volume 4 collection is then in the heart of Africa and more precisely of Côte d’Ivoire from where the inspiration of the artistic director is taken.
Steeven Kodjia combines tradition and contemporary wardrobe with the use of the Baoulé loincloth, a traditional Ivorian outfit.
The Baoule loincloth is a traditional fabric from the Ashanti kingdom.
Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weaver artisans. Declined in blue and red for Volume 4, it embodies the fabric and the key colors of the collection.
For Volume 4, French Deal has decided to reinvent the traditional loincloth by integrating it into an urban and modern wardrobe. It comes to life on timeless pieces that blend with both African and French cultures.
After the interview with Steeven Kodjia in June 2018, Le Défi looks back at the highlights of the French Deal house and its latest news. The article shares the brand’s victory at the international fashion film festival in La Jolla as well as its nomination for the London Fashion Film festival on the occasion of the release of the fashion film Volume 4.
Le Défi focuses on the artistic director’s return to his African roots and the cultural dimension of his latest collection Volume 4.
Discover the images here.
After its victory at the international Fashion Film Festival in La Jolla, and its nomination at the London Fashion Film Festival, Volume 4 is selected for the fashion film festival Milano. Held in Italy, this festival rewards the best Fashion Films of 2019 with a ceremony that will take place from 6 to 10 November in the city of Milan.
Watch the Fashion Film here.
The online magazine NOFI, highlights the French Deal house and its founders during its latest video. It features Ian Mahinmi, Ousmane Dabo and Steeven Kodjia, who talk about their careers, the brand and their inspirations. Mixing interviews and backstage images, the founders of French Deal share their background.
Cette jeune marque française de luxe est le projet mode du designer Steeven Kodjia. Accompagné des ses associés, l'ancien international de football Ousmane Dabo et le basketteur NBA Ian Mahinmi, il prend avec le #Volume4 de FRENCH DEAL un virage important dans son positionnement. Fruit d'une quête culturelle et identitaire, cette collection est l'occasion de vous présenter ces entrepreneurs de la mode, dont vous avez forcément déjà aperçu le travail 😉
Publiée par NOFI sur Vendredi 18 octobre 2019
For the issue of November 5, Obvious magazine honours the creator of the French Deal house, Steeven Kodjia. In this fashion issue, Obvious magazine gave Steeven Kodjia the opportunity to talk about his latest creations and the Volume 4 collection. Find the full article here.
Discover the Volume 4 collection here.