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ESSENTIEL

An original result of a cross between traditional Africa and urban fashion, my look is inspired by the traditional Baoule fabric. My uniqueness is affirmed thanks to this mix and this desire to be different and unique.

Both soft, thanks to my silk satin lining, and characterful, with the use of lamb leather, I am a real mix of genres.

Traditional and modern, I am Essentiel.

Buy the Essentiel Jacket here.

HARRIET TUBMAN, « THE BLACK MOSES »

For Black History Month, Maison French Deal wishes to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover Harriet Tubman “The Black Moses”, a figure of the slave revolt in the United States during the 19th century.

A difficult youth but the hope to get out of it

Harriet Tubman was born around 1822 in a Maryland plantation. Born “Araminta Ross”, she is the fifth of nine siblings. Very early, the large family is separated and dispersed in several plantations of the country.

As a child, Harriet witnessed a scene that marked her life forever. One day, her mother threatened a white merchant who came to the plantation to buy one of her daughters. Following this act of bravery, the sale was cancelled. Her mother’s courage and resilience inspired Harriet throughout her life.

Harriet lived with her owner, Edward Brodess. But from a very young age, from the age of 6, she was rented to other owners, each one more cruel than the other. She endured years of inhuman violence. She recounted a violence that left her with lifelong scars: a foreman threw a weight of about one kilogram in her direction, hitting her on the head. The resulting severe blow caused her to have intermittent epileptic seizures for the rest of her life. From then on and because of her injury, she fears to be resold and thus plans to escape on foot towards Pennsylvania (one of the first states of the country to have abolished slavery). In the fall of 1849, she escaped north, leaving behind her husband, a free man, who did not want to follow her. She was helped by the “underground railroad”, which helped slaves to escape to the North.

Freedom for all

Shortly after her arrival in Pennsylvania, Harriet decides to leave to free her family and other slaves. But in 1850 a law was passed to punish all those who helped slaves to escape. Harriet then continued even further north and accompanied the slaves to Canada. It was estimated that she would save about 300 slaves in 20 trips, without ever losing a single man along the way. Her fame and success attracted many opponents who wanted to capture her. But on the other hand, her exploits gave hope to the slaves who saw in her a new Moses (hence her nickname the “Black Moses”).

An important role during the Civil War

When the Civil War broke out in the United States, Harriet enlisted with various Union troops (23 states that were not part of the Confederation): nurse, cook, scout and spy. Harriet’s unprecedented determination and courage inspired respect at the highest levels of the Unionist staff. She participated in a major operation in South Carolina, allowing hundreds of slaves to escape. But despite her total commitment to the abolition of slavery, she lived in misery all her life and had to wait more than 30 years to receive a military pension.

A respected figure of fight

A respected figure, Harriet Tubman is also committed to women’s right to vote.

After a long life of fighting for her freedom and that of others, in all its forms, Harriet Tubman died at the age of 91. At her funeral, she received military honors.

And while the story of Harriet Tubman is well documented, it also remains one of the few stories of women slaves that has reached the hands of historians in the 20th and 21st centuries.

Since 1990, every year on March 10th, « Harriet Tubman Day » has been celebrated in the United States.

During his term, Barack Obama had promised to put Harriet’s face on the 20-dollar bill, a project finally cancelled by Donald Trump. But the new president Joe Biden, following his inauguration on January 20, 2021, relaunched the project. A strong symbolism and giving hope to an America divided by President Trump.”

JAMES BALDWIN AND « I AM NOT YOUR NEGRO »

For Black History Month, the Maison French Deal wishes to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover the famous writer and activist James Baldwin as well as “I AM NOT YOUR NEGRO”, a documentary retracing the evolution of a racist America through the figures of the fight against segregation. 

James Baldwin, a youth filled with disillusionment 

James Baldwin was born in 1924 in New York, in the heart of a divided America and symbol of racial segregation. At that time, being a black person meant not being free, being banned from certain places, being afraid of dying under the blows of the police or the violence of the Ku Klux Klan.

Raised in Harlem, a poor neighborhood in New York City, James Baldwin was extremely intelligent and had a real gift for writing. Passionate about reading and books, he found refuge in libraries to escape his difficult daily life. And although his talent is quickly noticed, young Baldwin quickly realizes that the American dream will not be reserved for him, being black.

During his teenage years, he meets black artists who inspire him to follow his dreams and become a writer. At the age of 19, he witnessed the Harlem riots. He will remain marked for life by the police violence on the black community that he witnessed during these riots. In 1955, he published an essay on the subject: Notes of a Native Son.

A few years later, during his young adult life, James Baldwin, tormented by his homosexuality and realizing how difficult it was for a black and homosexual man to live in the United States, he decided to flee. His place of exile? France.

Feeling free at last, in France

Starting in 1948, James Baldwin lived in France and finally understood the meaning of the word freedom, in all its aspects. He surrounded himself with artists and intellectuals such as Josephine Baker and Maya Angelou and devoted himself fully to his passion: writing. He stayed in France for 8 years and published Go Tell It on the Mountain (1953), Notes of a Native Son (1955) and Giovanni’s Room (1956). These writings will remain symbols of an already very innovative thinking for the time, dealing with homosexuality, bisexuality but also identity and racism. 

In 1956, current events in his native country caught up with the writer. Following a significant decision of the Supreme Court, the country was experiencing unprecedented racial tensions. Two years earlier, Brown v. Board of Education had put an end to racial segregation in public schools. But white America wanted nothing to do with it and did everything it could to keep the segregation in place. James Baldwin is aware of this and sees the terrible images of the riots in Little Rock, Arkansas. Following these horrors, he decides to return to the country.

Back in the United States

Upon his return, James Baldwin left for the southern United States where he joined the civil rights movement. With this commitment to his people, he became friends with Malcolm X, Martin Luther King and Medgar Evers, a great leader in the fight against racial segregation in the United States and around the world. 

James Baldwin clearly displays his fight for civil rights for the black American population. A great writer and speaker, he debates tirelessly on various television programs to educate whites about the consequences of racism.

Thanks to the work of civil rights activists, things are slowly moving forward.

And in 1964, then U.S. President Lyndon Johnson signed the Civil Rights Act, a law prohibiting racial discrimination and thus segregation.

Although aware of the movement’s progress in this struggle, terrible news turned James Baldwin’s life upside down. These 3 friends and fellow fighters Medgar Evers, Malcolm X and Martin Luther King, as well as President J.F. Kennedy, are successively assassinated. Baldwin decides to end the United States and returns to settle in France in 1970. And it was in his house in Saint-Paul-de-Vence in the south-east of France that he continued to write until his death in 1987.

The documentary “I AM NOT YOUR NEGRO”.

In his last years of life, the famous writer James Baldwin began writing a book about America by drawing portraits of his three murdered friends, figures of the civil rights struggle: Medgar Evers, Malcolm X and Martin Luther King Jr. 

Based on this unfinished story, director Raoul Peck decided to rebuild Baldwin’s thinking from his notes, speeches and letters. Once all the elements were put together, he made a documentary entitled “I AM NOT YOUR NEGRO”. This film, released in 2017, was acclaimed worldwide, selected for the Oscars and won the César for best documentary in 2018. 

The French Deal House invites you to discover this documentary, dubbed by rapper JoeyStarr and currently available on Netflix.

MOHAMED ALI’S OTHER FIGHT

For Black History Month, Maison French Deal wishes to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover Mohamed Ali and his other fights, carrying the voice of the black people.

Born on January 17th 1942 in Louisville, Kentucky, Cassius Marcellus Clay grew up in a modest black family. He discovered boxing at an early age. What was then just a game became a real passion. And it was at the age of 18 that he won the gold medal in the middleweight category at the 1960 Olympic Games in Rome.

By the time he turned professional, young Clay had won all 19 of his fights. This flawless start to his career led him to face Sonny Liston, the reigning world heavyweight champion, in February 1964. Against all odds, the young boxer knocked out his elder by KO in the seventh round. No doubt, the legend has started.

His commitment to African-American civil rights 

At the same time, the athlete was engaged in a completely different fight, for African-American civil rights. He joined Elijah Mohamed’s Nation of Islam (NOI). He then converts to Islam and abandons his surname, which he calls “a slave name”, to become Mohamed Ali. From then on, he did not miss the slightest opportunity to denounce the racism of white America. In this fight for the civil rights of African-Americans, he befriends Malcolm X and other figures of the movement.

His discovery of Africa and Pan-Africanism 

In May 1964, Mohamed Ali travels to Africa for the very first time. It is by Ghana, then ruled by Kwame Nkrumah, father of pan-Africanism, that the young boxer begins his discovery of the continent. For several weeks, he soaks up the culture and meets the local population, with whom he is immensely popular. This immersion radically changes his view of Africa. He discovers a rich continent and well beyond all the clichés, which he had until then as references. The visit of the country is a real success. Following this very striking and enriching trip on all levels, Ali feels entirely invested with new responsibilities in the fight against colonialism and against the prejudices of which Africans are victims. He even states: “Until I came to Ghana, I had never realized that I was so popular and so loved by Africans, my people. »

His return to the United States

Back in the United States, Mohamed Ali, with his strong ideas and not having his tongue in his pocket, disturbs. In 1966, called to join the front, he refused to go to fight in Vietnam for religious reasons. For the government, this refusal to commit himself to his homeland was a real affront. Ali was therefore sentenced to five years in prison. And if he manages to avoid prison, he still loses his boxing license and his title. But despite the sanctions, Ali does not bend to the administrations and continues to speak out and denounce racism and injustice.

In 1970, the U.S. Supreme Court ruled in favor of the champion. Following this decision in his favor, Ali had only one idea in mind: to regain his world title, then held by Joe Frazier. The two heavyweights met in March 1971 in New York City. Ali did not succeed in regaining his crown, but his hope of having his title back remained intact.

October 30th 1974 symbolizes Ali’s return to the rank of best boxer. He regains his world champion title against George Foreman in Kinshasa, Zaire. This legendary fight nicknamed “the fight of the jungle” remains one of the greatest fights in the history of boxing.

Until he was 74 years old, the champion fought two battles: one by the strength of his hands on the boxing ring and one by the strength of his words against racism and injustice towards black people.

TOUSSAINT LOUVERTURE AND THE HAITIAN REVOLUTION

For Black History Month, Maison French Deal wishes to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover Toussaint Louverture, the black leader of the Haitian Revolution.

Toussaint was born a slave on the Bréda plantation in 1743, on the island of Santo Domingo (now Haiti), son of a Beninese family. Being considered the owner’s favorite, he was freed in 1776 and took over the running of a coffee farm with about ten slaves. 

A few years later, in 1789, the French Revolution broke out in metropolitan France. 

And in August 1791, the voodoo ceremony of Bois-Caïman marks the beginning of the revolt of the black slaves for their freedom. Although the French repressed the insurgents, the revolt continued. Toussaint then joins the insurgents and proves to be a very important element and a fervent military strategist. The name Louverture is given to him because of his bravery. Toussaint Louverture presented himself on August 29th, 1793, as the black leader of the Haitian Revolution. He commanded the insurrection and did everything possible to unite black slaves around a common hope of freedom.

The French Revolution supported this fundamental movement, which led to the British-Spanish invasion of the island of Santo Domingo, allied with the White Royalists. Léger-Félicité Sonthonax, a French revolutionary, who was present on the island, proclaimed the act of abolition of slavery, which was then taken up again for all the republican territories. Spain capitulated shortly afterwards.

Toussaint Louverture now fought for General Laveaux, governor of Santo Domingo. Shortly afterwards, in 1796, Louverture was appointed Lieutenant-Governor, then Commander-in-Chief of the army in 1797. He fought against the British, who surrendered, just as the Spanish had done before. 

Bonaparte appointed him General of Santo Domingo in 1801. Following this title, Toussaint Louverture drew up a constitution that same year to declare the independence of the colony and appoint himself governor for life. France then sent thousands of men to reconquer the island. Toussaint Louverture was deported to France where he died in 1803.

In Santo Domingo on November 18th, 1803, Commander Donatien de Rochambeau and his troops surrendered to the Haitian revolutionaries, ready to do anything to finally be free. Toussaint Louverture’s successor, General Dessalines, proclaimed the island’s independence on January 1st, 1804. It is on this date that Santo Domingo will take back its original name: Haiti.

THE STRANGE FRUIT OF BILLIE HOLIDAY

For Black History Month, Maison French Deal would like to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover the history of the song “Strange Fruit” performed by singer Billie Holiday, which has become an anti-racist anthem.

Before being considered the greatest song of the 20th century by the American magazine Time, “Strange Fruit” is a poem: “Bitter Fruit”. This poem was published in 1937 by Abel Meeropol, a high school teacher in the Bronx. It was inspired by a photo of two young African-Americans being lynched in Indiana. With the help of his wife, he puts the poem into song, it is the birth of “Strange Fruit”.

The “Strange Fruit” of the song evokes the body of a black man hanging from a tree. When Abel Meeropol proposed this song to the singer Billie Holiday, already known at the time as an outstanding jazz and blues artist, she hesitated before interpreting it. It was a complete contrast to her usual repertoire, full of love songs. But Billie Holiday quickly understands the strong commitment carried by “Strange Fruit”. The song resonates with her and reminds her of the racism suffered by her father, who died of pneumonia after several hospitals in the segregated south refused to treat him.

She recorded “Strange Fruit” in 1939 with the Commodore label, after the Columbia label she worked with refused to risk being associated with the song. She performed it for the first time in the New York jazz club where she worked, the Cafe Society. All the waiters in the club stopped serving to make way for Billie Holiday’s voice only. This performance brought the room to a heavy silence. It will take several seconds for the audience to start applauding, shocked by the strength of this interpretation.

“Strange Fruit” quickly becomes a success, but an embarrassing success. The segregationist South is still very influential within the political parties and the media. The radios do not broadcast the song. But word-of-mouth will make “Strange Fruit” known and will attract a lot of people to the Cafe Society. The 40’s and 50’s were difficult for Billie Holiday, some clubs refused to let her play the song. She was sometimes forced to impose it by contract. Some nights, she even complains about the waiters who voluntarily make noise with their cash registers during the whole song.

Although “Strange Fruit” is an integral part of American music history, the song is rarely performed. For many, Billie Holiday’s interpretation is considered unsettling and sometimes even painful to hear in its force. But it remains in everyone’s mind.

For the civil rights movement, “Strange Fruit” had an effect comparable to Rosa Parks’ refusal to give up her seat to a white man on a bus on December 1, 1955. No other song is so intimately linked to the political struggle of African-Americans for equality.

TOMMIE SMITH AND JOHN CARLOS (1968 OLYMPIC GAMES)

For Black History Month, Maison French Deal would like to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover the history of this famous photo taken during the 1968 Olympic Games.

The Olympic Games in Mexico City (Mexico), celebrated in October 1968, were strongly marked by various political events. The assassination of Martin Luther King in Memphis (United States) five months earlier had notably raised the revolt against racial segregation in the United States. This struggle was represented by the actions of African-American athletes Tommie Smith and John Carlos.

On October 16, 1968, Tommie Smith and John Carlos finished first and third in the 200 meters. The two athletes won gold and bronze medals respectively in the competition.

The next day, they stood on the podium in black socks without shoes with their medals around their necks for the raising of the U.S. flag and the American anthem. As the anthem sounds, the two athletes lower their heads and each raise a black gloved fist and hold it up until the end of the anthem, before the eyes of the world. This gesture of revolt denounces racial discrimination in the United States. This historical moment is also marked by the support of the silver medalist athlete, Australian Peter Norman. Like Tommie Smith and John Carlos, he wears a badge of the Olympic Project for Human Rights, an organization fighting against racial segregation, on his jacket. The scandal was immediate.

The president of the International Olympic Committee, Avery Brundage, declared that a protest about a country’s domestic politics has no place in a non-political event such as the Olympic Games. In response to their action, the two American athletes were banned from the Olympic Village the next day. They were also suspended and banned from competing for life. Australian athlete Peter Norman will also be banned by his country.

Following this action, Tommie Smith and John Carlos received death threats against them and their family. They were not recognized until decades later with their induction into the National Track and Field Hall of Fame in 1978 and 2003, their induction into the Arthur Ashe Courage Award in 2008, and their invitation to the White House by President Barack Obama in 2016.

More than fifty years later, the gesture and the photo taken during this event remain strong symbols of the fight against racial discrimination.

BLACK HISTORY MONTH

Black History Month is an annual celebration of the history of African Americans and the African Diaspora. In the United States, it is a moment of recognition of their central role celebrated every February.

The Beginning

The history of Black History Month begins in 1915, half a century after the Thirteenth Amendment abolished slavery in the United States. In September 1915, Harvard-trained historian Carter G. Woodson and distinguished Cabinet Minister Jesse E. Moorland founded the Association for the Study of Negro Life and History (ASNLH), an organization whose mission is to research, preserve, and promote the culture and achievements of African descendants.

Known today as the Association for the Study of African American Life and History (ASALH), the organization sponsored Negro History Week in 1926, choosing the second week of February to coincide with the birthdays of Abraham Lincoln and Frederick Douglass.

The event inspired schools and communities across the country to organize local celebrations, form history clubs and host performances and lectures.

Birth of Black History Month

In the decades that followed, mayors of cities across the country began issuing annual proclamations recognizing Negro History Week. In the late 1960s, thanks in part to the civil rights movement and a growing awareness of black identity, Negro History Week became Black History Month on many university campuses.

President Gerald Ford officially recognized Black History Month in 1976, calling on the public to “seize the opportunity to honor the all-too-often overlooked achievements of black Americans in all fields of endeavor throughout our history.

Since 1976, every U.S. president has designated February as Black History Month and adopted a specific theme.

The theme of Black History Month 2021 “Black Family: Representation, Identity and Diversity” explores the African Diaspora and the distribution of black families across the United States. 

TUXEDO

Symbol of elegance and prestige, I am a piece for special occasions. Made of beige wool and adorned with duchess satin strips, I assert my identity thanks to my strong and assertive personality.

Majestic and prestigious, I am Tuxedo.

Shop the pant Tuxedo here.

 

MARTIN LUTHER KING DAY

Today, Monday January 18th 2021, 3rd Monday of the month, we pay tribute. 

Born on January 15th 1929 in Atlanta, Martin Luther King made history with his civil rights movement and struggle for black people. 

After studying theology, he became a pastor in a Baptist church in Montgomery, Alabama in 1955. At that time, segregation between white and black people was widespread in the United States. That same year, on December 1st, Rosa Parks refused to give her seat to a white man on a city bus and was stopped by the police. It’s to fight against this injustice that Montgomery’s black citizens called for a boycott. An organization was then created and Martin Luther King was elected to head it. For a long time, the boycott continued in spite of attempts to intimidate the pastor: attacks on his home, imprisonment. Finally, the Supreme Court of the United States ruled against the bus company. 

Driven by this victory, he decided to extend his fight for black civil rights throughout the country. Participating in non-violent actions, he was nevertheless imprisoned several times.

It was on August 28th 1963 that Martin Luther King took the lead of the march for work and freedom in Washington. In front of 250 000 people, he gave his famous speech “I have a dream”. One year later, he was received by President Kennedy and was awarded the Nobel Peace Prize.

And while he was preparing a new march against poverty, he was assassinated on the balcony of his hotel room in Memphis on April 4th 1968.

He played a major role in the emancipation of African-Americans and in raising awareness of the injustice of segregation in the United States. And more than fifty years after his death, Martin Luther King’s “dream” continues to resonate in many people’s mind.

FRENCH DEAL IN MODZIK

Modzik presents the Maison French Deal “French Deal, the blend of luxury and African traditions”.

This magazine, dedicated to fashion and music, highlights these two worlds in constant interaction and constant movement.
It responds to the needs of young urban people and other lovers of avant-garde and independent cultures.

The universe represented in Modzik is in real adequacy with that of the Maison French Deal. Fashion and music are two worlds that meet and give birth to Steeven Kodjia’s creations. The article presents the designer’s career, from his debut to the release of the Volume 4 collection, as well as the strong relationship between the brand and the artists. The photo of Nipsey Hussle, who wore the Sakassou jacket at the 2019 Grammy Awards, concludes the article.

Read the full article here.

EVOLUTION

A blend of French know-how, sportswear and urban fashion, I am unique in my genre.

My black, grey and white wool gives me an authentic, natural and exotic identity at the same time. Crafted from dipped lamb leather, I assert my identity by my difference and my uniqueness.

I am mixed and original, I am Evolution.

Buy Evolution here.

ADVANTAGE

Born from a blend of black, beige and burgundy lamb leather, I am unique in my genre. Dressing men for special occasions as well as for everyday life, I am an essential part of the French Deal Man.

My unique collar, adorned with a leather strap signed French Deal, gives me a singular and original look.

Refined and urban I am Advantage

Shop the jacket here.

STEEVEN KODJIA FOR SAVOIR POUR FAIRE

Savoir Pour Faire aims to strengthen and honor French manufacturing and the small hands of the fashion and luxury industry. Through various actions, this company wants to transmit French know-how and train the new generation in artisanal techniques. 

For its new communication campaign, Savoir Pour Faire highlights the unique expertise of the French fashion and luxury branch. Steeven Kodjia, founder and artistic director of the Maison French Deal is one of the ambassadors of this campaign, proudly bearing the values of craftsmanship, attention to detail and creation.

Watch the campaign video below.

THE MAJOR

The zips that run through my body give me a new look, imposed by my presence.

Dressed in black dipped lamb leather, I am timeless and travel through time. An essential part of the French Deal dressing room, I am very attached to my origins, and show it thanks to the embossed logo on my back and my signed cufflinks.

Timeless, original and intense, I am The Major.

Shop the jacket here.

KNOW-HOW

Maison French Deal opens the doors to its unique artisanal universe.

Know-how and noble materials are at the center of the manufacturing of French Deal’s pieces. The seamstresses of the workshops work with passion to realize the ideas of the creator, Steeven Kodjia, and offer you quality pieces representing the identity of the brand.

The subtle mix of black culture, urban spirit and noble materials offers symbolic pieces full of history.

“Everything starts from an idea, a will, a perseverance. “Steeven Kodjia, creator and artistic director of Maison French Deal.

ZULU DANCE

The Zulu people represent the largest ethnic group in South Africa, whose culture is the best known. 

In the history of the country, the dance has all its importance. At first, it was a form of celebration for ancestors and warriors. Later, during apartheid, despite the lack of means and prohibition, it was a clandestine form of expression and a way to escape tough reality. 

Today, music and dance still have a big significance among the Zulus, known for their beautiful voices and sense of rhythm. Zulu dance is therefore very rhythmic. It is practiced by men and women, dancing in separate groups. One group responds to the other by singing, whistling and clapping their hands. The men often animate their choreography with gestures of battle and hunting. The Zulu dance is punctuated by different string and wind instruments, but the most important ones are the traditional drum and whistle.

THE NUBA PEOPLE

SUDAN. Kordofan. Men from the Kao-Nyaro tribe waiting to take part ina match. They wear lethal bracelets, each weighing 2 kilos with two inch double flanges.  The function of the bracelt seems to be to crack open the skull of the oponent. 1949.

The Nuba people are made up of more than 50 ethnic groups living in an area of southern Sudan known as the Nuba Mountains. Although these groups come from various places and speak a multitude of languages, their common geography qualifies them as the Nuba People. According to some estimates, there are approximately 2.5 million Nuba, including those who have left the original region.

The different ethnic groups of the Nuba people are recognizable by their skin color (varying from darker to lighter) or their size (some groups are very tall, others are larger, for example). However, in general, the Nuba have a well-constructed body, due to a certain genetics of their own and their diet.  In addition, they are hard-working populations due to the demands of their living environment. They have to build their own houses, earn their living through agricultural cultivation in particular, and engage in all kinds of very physical activities such as cutting down trees, cultivating the land, etc. Beyond their physical capacities and the ability to endure hard work, the Nuba people are generally characterized by their courage, bravery, kindness and hospitality.

Finally, in order to understand the Nuba way of life and culture, it is extremely important to know the structure of their society. Each ethnic group is composed of several clans (according to the lineage of the mother or father). Different laws govern each of them, regarding obligations, rights and taboos. The first right of each individual is to know his belonging to a clan and an ethnic group. This double belonging implies that the individual goes through different rites from birth to death, as a member of the clan and the ethnic group.

OLD SCHOOL JACKET

Straight from the 90s, I jump into the future to live 2019. My cut is authentic, streetwear and chic at the same time. Timeless, I don’t follow fashion, I create it. My sporty look combined with a burgundy velvet lamb brings a bold and confident street-couture result.

French Deal is my rebirth, my new life. I am Old School Jacket.

Shop Old School Jacket here.

BLACK PANTHERS

July 28, 1968 - Oakland, California, USA:

It was on October, 15th 1966 in Oakland, California, that a revolution was born. 

In a context of radicalization of the black movement in the United States, two activists, Bobby Seale and Huey P. Newton decided to found the Black Panther Party for Self-Defense. 

Their mission? To denounce police violence in California and write a program regarding multiple social issues affecting African-Americans.

The year 1965 was a particularly violent year for the African-American community: the assassination of Malcolm X, the Selma march, multiple riots, etc. Following this and in a more than electric climate, Bobby Seale and Huey P. Newton created the Black Panther Party for Self-Defense, known as the Black Panthers. Alongside the non-violent approach initiated by Pastor Martin Luther King, the Black Panthers assert themselves as supporters of a revolution and a less conciliatory approach.

Today, 54 years after the creation of the BP, we celebrate and continue the fight. Freedom, the end of police violence too often trivialized, education for all, respect and many other symbols are still ingrained in people’s minds.

NEW LOOK FOR THE FRENCH DEAL SHOWROOM

Earlier this week, the graffiti artists DISK et XANE (@deaskone & @xanerlbn) designed part of the walls of our showroom. The two street artists realized graffiti with the effigy of the MAISON French Deal. Our wish was to symbolize and anchor our values in the walls of the MAISON.

The hip-hop culture mixed with the talent of these artists offers us new personalized artistic pieces in real adequacy with the brand’s identity.

 

ASHANTI

Inspired by the origins of my creator, I proudly wear the blue loincloth of my brothers, the Baoule, which make me so remarkable.

The black brass zips on my spiral-shaped sleeves are a sign of my uniqueness and complexity that make all my difference.

A tribute to west Africa’s know-how, I am Ashanti.

Shop Ashanti here.

 

 

 

PLAYLIST FRENCH DEAL MOOD CHILLING VOL.2

This year, Maison French Deal introduced you to its musical universe by releasing various playlists: “MOOD Chilling Vol.1”, “MOOD Afrobeats Vol.1” and “MOOD Hip Hop Vol.1”.

Always in search of novelties and inspirations, the designer Steeven Kodjia continues this series and launches today his new playlist “MOOD Chilling Vol.2”. He opens the doors of his creations and his passion with this new musical selection.

Feel the rhythm of Maison French Deal by listening to the playlist on Spotify.

FRENCH DEAL IN IRK MAGAZINE

IRK Magazine introduces you to the Volume 4 collection through an exclusive interview with Steeven Kodjia, designer and artistic director of the MAISON French Deal.

This discussion takes you deeply into the universe of the brand and this unique collection of the MAISON, accompanied by its Fashion Film. The designer shares his inspirations and secrets of Volume 4.

Find the full interview here.

PERFECT COMOÉ

Rhythmic by the African origins of my creator, I am a subtle blend of exoticism and refinement. Decorated with the traditional loincloth of the Baule people, and touches of Nile Perch leather, I stand out thanks to my uniqueness.

My touch is both smooth and textured, reflecting my complexity and character. I am a strong and indispensable piece in every man’s cloakroom.

By my name, I pay tribute to the history of my people. Refined and unique, I am Perfect Comoé.

FUR FRENCH COAT

Born from the mixture of black, grey and white wool, my combination of color and uniqueness are my strength. My structured fall, and my delicate cut brings elegance and style. My black mink collar warms up and enhances my look.

Warm and elegant, I am Fur French Coat.

Shop Fur French Coat here.

FRENCH DEAL IN FADDY MAGAZINE

Faddy Magazine, for its 23rd issue, continues to highlight fashion, beauty and contemporary photography. For its August 2020 issue, the Italian magazine Maison French Deal and its inspirations.

In this article, we find the story of Volume 4 and the will of Steeven Kodjia, the artistic director, to celebrate Africa by bringing its Baoule origins to the heart of the collection.

 

THE STONO REBELLION

It all began on September 6th, 1739, when slaves of the South Carolina Colony decided to claim for their freedom with a rebellion. Although some of them did not survive, thanks to this battle, some were able to escape. 

On September 9th, 1739, twenty African-Americans gathered near the Stono River (symbolic name of the rebellion), about 20 miles southwest of Charleston. They walked along the river, proudly waving a banner with the word “Freedom! ” written and singing it in unison.

Upon arriving at the Stono Bridge, they grabbed weapons and ammunition in a store, killing the two employees. Then, they headed south to Spanish Florida, which was a refuge for runaway slaves at the time. Along the way, new slaves joined them, bringing together eighty people eager for freedom. 

After burning down seven plantations and killing twenty white men, they were hunted down by a militia formed by William Bull (governor of South Carolina) and four of his friends, gathering plantation owners.

The following day, the group of eighty slaves was caught by the militia and a battle broke out, killing twenty whites and forty-four slaves.  The remaining slaves were captured and beheaded, and their heads were displayed along the road to Charlestown.

Stono’s revolt will serve as an example for many revolts in the different colonies of the United States. 

It is now considered as the first and largest slave revolt in a British colony before the American Revolution.

 

CLAUDETTE COLVIN

It was on March 2nd 1955 in Montgomery, Alabama, that Claudette Colvin “stood up and spoke” while remaining seated. At only 15 years old, this teenager refused to give up her seat to a white woman on a bus.

Nine months before Rosa Parks’ action, icon of the fight against racial segregation, Claudette Colvin was already taking a stand for her rights and those of all African-Americans. Today, at the age of 80, Claudette Colvin continues her fight by sharing her story. In March 2020, she was invited to the Embrace Ambition Summit organized by the Tory Burch Foundation in New York City.

Find her interview with Michele Norris here.

WELCOME TO THE FRENCH DEAL BLOG !

Here, French Deal invites you to discover its universe through various articles. Two times a week and according to various themes, you are immersed into the DNA of the MAISON. Several subjects, inspiring the designer, will be discussed such as fashion, hip-hop, known-how, black culture, art and culture and of course Africa.

The whole French Deal team is delighted to share this new content, allowing you to learn more about the Maison and its values.

 

PLAYLIST FRENCH DEAL MOOD HIP-HOP VOL.1

For the third volume of the French Deal playlists, Steeven Kodjia, the creator of the house, transports us into a universe that is specific to his roots and his original inspirations.

Lulled by Hip-Hop since he was very young, it was music that inspired him and continues to stimulate him for his creations every day. Through the French Deal playlist “Mood Hip-Hop Vol.1” he reveals and transports us to the heart of his inspirations and his daily life.

Feel the rhythm of the French Deal house by listening to the playlist on Spotify.

 

STEEVEN KODJIA IN GLADYS MAGAZINE

The women’s magazine Gladys, presents in each edition topics on beauty, fashion, luxury or travel. Gladys Magazine wants to inspire women, and to do so, the magazine features an inspiration section with influential personalities.

For this edition, the American media highlights the career of Steeven Kodjia, the founder and artistic director of the Maison French Deal. Steeven Kodjia talks about his career and the different stages of his life that led him to create French Deal and to give it the dimension that the brand has today.

RONEN RUBINSTEIN WEARS HERITAGE FOR BELLO MAGAZINE

In its latest issue, Bello Magazine highlights in its style category the American actor Ronen Rubinstein with a French Deal piece.

Every month, this American lifestyle and fashion media shares the latest trends and fashionable brands. This month, the actor from the series Dead of Summer and 911 Lone Star has a complete lookbook dedicated to him.

During this photo shoot, Ronen Rubinstein is styled with the Heritage shirt of maison French Deal.

Shop the latest collection on our e-shop.

FRENCH DEAL IN FUCKING YOUNG

Fucking Young presents the latest collection of French Deal Volume 4.

This online magazine dedicated to fashion and luxury, highlights different innovative and independent fashion houses by presenting their latest creations.

The Maison French Deal was therefore honoured. Fucking Young relates its tribute to Africa in the Volume 4 collection as well as its different inspirations and the most outstanding images of the campaign carried out in Abidjan.

Fucking Young ends the article by highlighting the fashion film ” The odyssey of the Baouli people “, shot in the heart of Abidjan and narrated by the voice of the designer’s mother, Steeven Kodjia.

Full article to discover here.

 

ESSENTIEL GRAFFITI

Different from all French Deal pieces, I stand out thanks to my determination and values. Immersed in hip-hop DNA, my motif is not seen anywhere else and marks the values I carry and defend.

Exceptional jacket, I have nothing to envy to all the others and show it with my silver and gold signatures. 

Determined and urban, I am Essentiel graffiti.

Shop Essentiel Graffiti.

RETOUR SUR LE FASHION FILM FESTIVAL DE LA JOLLA

On July 27, 2019, the fashion film “The Odyssey of the Baouli People” was nominated in 6 different categories at the international fashion film festival in La Jolla (USA).
At the award ceremony, the film was awarded with the prize “BEST FASHION 2019“.

Entirely made in Côte d’Ivoire, in Abidjan, the fashion film of Volume 4 unveils the return to the roots of the artistic director, Steeve, Kodjia. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready to make the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Odyssey of the Baoule people. The music is bewitching. The images bear authenticity. French Deal transcends and lifts us into the clouds of an ethnic mix.

Throwback to the ceremony:

PRESTIGE

Entirely made of silk, I shine by my simplicity and refinement. My open shawl collar makes me a piece for special occasions and transports you to a prestigious and elegant universe.

Elegant and characterful, I am Prestige.

Buy Prestige here.

LAW ROACH WEARS A TOTAL LOOK FRENCH DEAL

HBO Max showcases underground dance talent in its new Legendary series. In one episode, stylist Law Roach, who dresses celebrities like Mary J. Blige, Ariana Grande and Jada Pinkett Smith, makes an appearance.

For the occasion, he dressed in a total French Deal look composed of the blue CARGO OSEI loincloth trousers and the blue AMIRAL jacket, also in blue loincloth.

Buy his look here.

BEHIND THE SCENES – ELLE ARABIA X FRENCH DEAL

Influencer Cole Moscatel and his wife Kelsea Moscatel reveal themselves on the cover of the latest issue of ELLE Arabia magazine. For the occasion, Cole highlights the French Deal house by posing with the MAJESTÉ jacket.

During their photo shoot with the magazine, the star couple posed with different looks including several pieces from the French Deal house. Cole is stylized with the Cargo OSEI and TUXEDO pants, the QUEEN POKOU vest and the MAJESTÉ jacket.

Find the “behind the scenes” and the exclusive images of this photo shoot in the video below.

Buy his looks here.

PLAYLIST FRENCH DEAL MOOD AFROBEATS VOL.1

A few weeks ago, French Deal introduced you for the first time in its musical universe with its playlist “MOOD Chilling Vol.1“.

Inspired and passionate, the designer Steeven Kodjia has decided to bring you more into the DNA of the brand. Today, he shares with you his second playlist “MOOD Afrobeats Vol.1”. Through these new inspirations, French Deal invites you to travel into the heart of the African rhythms.

QUEEN POKOU

Dressed in traditional Baoule loincloth, from my ethnic, I can surprise you with my design. Like an armor, my sleeves are tied and intertwined by a leather cord, giving character to my slim-line silhouette.

I am the flagship piece of Volume 4 and assert myself by my exceptional and unique fabric.

My name is a true tribute to my ethnic group and its history. I am Queen Pokou.

Shop Queen Pokou here.

UNNAMED PROJECT X FRENCH DEAL

Unnamed Project presents the latest collection of Maison French Deal , Volume 4.

This online magazine aims to be the first source for lovers of luxury, fashion and travel. In its “Style” category, it highlights various creative and innovative luxury brands and their latest collections.
The Maison French Deal has been featured in a new article in this category. Unnamed Project presents the  collection Volume 4 and the inspirations of designer Mr Steeven Kodjia.

At the end of the article, we find the fashion film of the collection, telling the story of Queen Abla Pokou. Shot in the streets of Abidjan, the film won an award at the International Fashion Film Festival at la Jolla (San Diego – USA).

Discover the full article here.

LOOKS – VOLUME 4

A look back at the looks that marked Volume 4, during the June 2019 fashion week show.

French Deal brings you back to its experience and stops time by offering you its selection of looks that have marked the history of the house, for its very first show.

THROWBACK ON THE FRENCH DEAL SHOW

One year ago, the French Deal house was on the catwalk for the first time, on the occasion of the fashion week of June 2019. French Deal and its creator Steeven Kodjia, then took us to the roots of the brand and took us on a journey to the heart of Africa.

We were able to discover the silhouettes of the Volume 4 collection evoking modern men and women and inspired by their origins and their history, as well as an extraordinary setting and a show linking fashion and dance, two pillars of French Deal’s DNA.

Rediscover the show here.