“I am not African because I was born in Africa but because Africa was born in me.”
Kwame Nkrumah – The First President of Ghana

These words resonate in our now voiceless hearts as the perfect kick off to French Deal latest fashion film.

The codes of the French “Maison” are everywhere and exhibit proudly the desire of affirmation of our generations. Style over conformity. Always. The Berets Kodjia, introduced in this campaign, are dancing with refinement and strength over our heads.

Steeven Kodjia, Creative Director, gives birth to an uplifting Fashion film, full of realism and authenticity which makes us wonder about our own freedom. The audacious statement made by the cowries, the courage embodied by the baoulé loincloth and the pure elegance of the guipure lace elevate fashion and make it to pick the right side.

Africa appears effortlessly beautiful before our eyes. Mingle the Eras and fights as the proud heritage of this continent. The Berets Kodjia tell the stories and memories of African Leaders while their silhouettes remind us of the Black Panther Party’s commitment. Their cowries and hand-made fabrics represent the force of its people.

The Power Is Yours is last but not least the taste of a sensual film punctuated by double meanings. These will inexorably appeal to free spirits, travelers and lovers of a well-thought fashion.

French Deal gives you the power. Come and find out.