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OLD SCHOOL JACKET

Straight from the 90s, I jump into the future to live 2019. My cut is authentic, streetwear and chic at the same time. Timeless, I don’t follow fashion, I create it. My sporty look combined with a burgundy velvet lamb brings a bold and confident street-couture result.

French Deal is my rebirth, my new life. I am Old School Jacket.

Shop Old School Jacket here.

NEW LOOK FOR THE FRENCH DEAL SHOWROOM

Earlier this week, the graffiti artists DISK et XANE (@deaskone & @xanerlbn) designed part of the walls of our showroom. The two street artists realized graffiti with the effigy of the MAISON French Deal. Our wish was to symbolize and anchor our values in the walls of the MAISON.

The hip-hop culture mixed with the talent of these artists offers us new personalized artistic pieces in real adequacy with the brand’s identity.

 

WELCOME TO THE FRENCH DEAL BLOG !

Here, French Deal invites you to discover its universe through various articles. Two times a week and according to various themes, you are immersed into the DNA of the MAISON. Several subjects, inspiring the designer, will be discussed such as fashion, hip-hop, known-how, black culture, art and culture and of course Africa.

The whole French Deal team is delighted to share this new content, allowing you to learn more about the Maison and its values.

 

LAW ROACH WEARS A TOTAL LOOK FRENCH DEAL

HBO Max showcases underground dance talent in its new Legendary series. In one episode, stylist Law Roach, who dresses celebrities like Mary J. Blige, Ariana Grande and Jada Pinkett Smith, makes an appearance.

For the occasion, he dressed in a total French Deal look composed of the blue CARGO OSEI loincloth trousers and the blue AMIRAL jacket, also in blue loincloth.

Buy his look here.

THE ODYSSEY OF THE BAOULI PEOPLE

Go back to the roots and inspirations of the French Deal house with its fashion film “L’odyssée du peuple Baouli” (The odyssey of the Baouli people).
Winner of the “BEST FASHION” award at the international fashion film festival of La Jolla (San Diego – USA) and nominated at the fashion film festivals of Milan and London, this film retraces the history of the Baouli people under the watchful eyes of Steeven Kodjia, artistic director of French Deal.

Watch the fashion film here.

FRENCH DEAL IN SKY BLUE MAGAZINE

For its second edition, Sky Blue magazine dedicated to men’s fashion highlights French Deal.
During the photo shoot, the model is styled with the Majeste Jacket.

Buy Majeste here.

IAN MAHINMI WEARS FRENCH DEAL

Essentiel

Ian Mahinmi, co-founder of French Deal and NBA player with the Washington Wizards, wears French Deal before his game.
He wore the Essential Leather Jacket, specially customized for the occasion in a French Deal pink, and the French Coat with fur collar.
Ian also wore the 28 sweater, in reference to his jersey number, which was personalised with the emblematic French Deal graffiti motif.

Find all our collection on the e-shop.

JEEZY WEARS FRENCH DEAL

Jeezy, with his partner Jeannie Mai, wears for the New York fashion week different French Deal total looks; the Black Excellence suit, the Majeste suit as well as a look composed of the Freestyle sweatshirt and the Saharan.

Find her looks in the different American media, OkMagazine, Celebreport and YBF.

 

FOUNDERS FOCUS – STEEVEN KODJIA

At the beginning of French Deal, there is a man: Steeven Kodjia. He was born from Ivorian parents in 1980, in the suburbs of Paris. Yet a little boy, he observes the grown-ups of his neighborhood dancing in his entrance hall building in Le Bourget. Various influences surround him and transport him, such as his father’s strong and elegant style, his mother and aunts flamboyant colored garments and the powerful creativity of these new dancers. He will take it all in and grow from them.

This dance, he discovers then, is hip-hop; and he will make it his own. We are in the middle of the 80’s, hiphop gives a voice to those who stayed too long in the shadows and offers this little boy full of ambition the will to go beyond oneself and to see past the limits of his own neighborhood. This is also the infancy of a feeling of belonging that will never leave him.

From hip-hop dancing, this self-made man will draw on two major characteristics, strength and creativity, in order to help him follow a path outside the overrun grounds. It will also teach him precision and perseverance, values he still holds on to with great fervor.

On the eve of the years 2000, Steeven Kodjia, now a professional dancer, knows his ambition must take him further on. Thanks to his boldness, at only 22 he will decide to head off to the United States. Another discovery that will be a life-changer. This nation where all dreams come true, will give him the key to access the world of fashion. With hip-hop clothing, business “deals” are made off the streets. This competitive, and at the same time free-spirited atmosphere will remind him of the neighborhoods of his childhood.

French Deal is created from the idea of a bridge between Paris and New York, from this unconventional way of making fashion business, off the streets. With Steeven, instinct leads the way. One must sniff out unique fashion pieces, anticipate future trends in order to satisfy more and more customers. Just like he did when he started dancing, he will take his first steps into the world of fashion in the streets.

Little by little, hip-hop clothing change, shapes but also how people see it. Steeven wants to stop selling other people’s clothes and move on. His own vision of fashion is yet to be created. Influences from his origins and his own story will help him embody this vision.

This professional dancer and entrepreneur will take up this new adventure to becoming a fashion designer using all of his economies, his unique sense of style and a hint of craziness. This neophyte, due to a great sense of determination, will learn all the aspects of a job he wasn’t predestine for. Yet, from dancing to fashion designing there is only a step, thanks to sharing a common art revealed through the expression of the body. As a former dancer he understands it and will take that step merrily. Without consideration for the consequences, he will learn from his mistakes and will grow with passion within this challenging new business.

 

JACK GILINSKY WEARING ESSENTIEL IN THE LATE LATE SHOW

Jack & Jack, the iconic pop duo in the United States, were present on January 15 in James Corden’s Late Late Late Show, broadcasted on CBS.
For his performance, Jack Gilinsky decided to wear the Essentiel jacket of the French Deal house. Essentiel then lies in the era that suits him best, that of music.

You can find their performance here.

French Deal for Kihsan

To support Kihsan, an organization founded by Geoffrey Kondogbia, a charity event took place in Valence the last 19 December. Kihsan’s goal is to provide education for disadvantaged children in Central African Republic, which matters a lot to Geoffrey Kondogbia.

During this event, the footballer opted for a full French Deal look with the Prestige shirt and the Black Pant.

Discover the story of Kihsan here.

 

MEN LIFE RHYTHM

FRENCH DEAL presents its new advertising campaign “Men life rhythm” uniting dance, sports and fashion.
This brand-name video highlights two of its founders, Ian Mahinmi and Ousmane Dabo.
Punctuated by dance and music, this campaign illustrates the meeting between these two sportsmen.
This artistic project reflects the definition of the French Deal man and the urban identity of the brand.

French Deal at Tranoï show

French Deal will be present at the Tranoï show in Paris from June 22nd to 24th, which will take place at the same time as the Paris Fashion Week Man.
The Tranoi is a hybrid trade show that serves as a showroom and art gallery simultaneously. This new showcase puts the spotlight on the unique French and international designers who exhibit their creations and their know-how.
On this occasion, the latest collections of the brand French Deal will be presented to fashion professionals. The future collection will also be available exclusively.

New identity for French Deal

Concerned to always offer the best to its customers, French Deal pushes its limits and the reflection always further. The brand is getting a makeover with its new official website and an e-shop completely redesigned to offer a tailor-made experience to its customers. All French Deal parts are available as well as a new page dedicated to Hot News brand.

Discover our new official website : here

Discover our new Eshop : here

French Deal x NBA

The NBA Playoffs season began on April 14 and several players have already adopted the French Deal style. Since its genesis, the brand has a very close link with the sports community. As two of the founders who have a world-renowned career in basketball and football, many NBA players have recently been seen with French Deal plays in pre-games or interviews. Otto Porter, Tomas Satoransky, Ian Mahinmi and George Hill as well as Bojan Bogdanovic wore emblematic pieces of the brand.

Tomas Satoransky wearing French Deal total look

This Sunday, April 22, Tomas Satoransky leader of the Washington Wizards, was seen in total look French Deal in the corridors of the NBA before the game against the Toronto Raptors. In this picture, he wears the SENSATION trousers, the CLASSIC shirt and the ESSENTIAL jacket.

All items are available on our Eshop.

 

French Deal x Wil Aime

With pleasure French Deal has started a new collaboration with the comedian and stars of social networks: Wil Aime. For this first, the brand has opened the doors of its Paris showroom to welcome the shooting of the video “Death Note”.

French Deal x Wil Aime

French Deal x Wil AimeFrench Deal has opened the doors of its Parisian showroom to the young humorist Wil Aime for his new video "Death Note"

Publié par FRENCH DEAL sur jeudi 16 novembre 2017

French Deal USA Tour 2016

For his second French Deal USA Tour 2016, Steeven Kodjia has traveled to several cities in the United States such as New York City, Washington DC, Orlando, San Antonio, Sacramento, Indianapolis and finally Richmond, Virginia. He met with George Hill, the Kings of Sacramento, Kelly Oubre of the Washington Wizards and Bismack Biyombo of the Orlando Magic.

French Deal Tour USA – George HILL

#FrenchDealTourUSAGeorge Hill X French Deal#FrenchDeal #GeorgeHill #NBA #SacramentoKings #Urban #Elegance #LifeStyle #FashionWeek #Fashion #Passion #Paris #City #VOLUMEIII #L #Jacketcc Sacramento Kings

Publié par FRENCH DEAL sur vendredi 29 septembre 2017

 

On the video George Hill wears jacket L.

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Bismack Biyombo wears 99 PROBLEMS t-shirt : SHOP NOW

Kelly Oubre wears WAVE sweat shirt : SHOP NOW