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ZULU DANCE

The Zulu people represent the largest ethnic group in South Africa, whose culture is the best known. 

In the history of the country, the dance has all its importance. At first, it was a form of celebration for ancestors and warriors. Later, during apartheid, despite the lack of means and prohibition, it was a clandestine form of expression and a way to escape tough reality. 

Today, music and dance still have a big significance among the Zulus, known for their beautiful voices and sense of rhythm. Zulu dance is therefore very rhythmic. It is practiced by men and women, dancing in separate groups. One group responds to the other by singing, whistling and clapping their hands. The men often animate their choreography with gestures of battle and hunting. The Zulu dance is punctuated by different string and wind instruments, but the most important ones are the traditional drum and whistle.

OLD SCHOOL JACKET

Straight from the 90s, I jump into the future to live 2019. My cut is authentic, streetwear and chic at the same time. Timeless, I don’t follow fashion, I create it. My sporty look combined with a burgundy velvet lamb brings a bold and confident street-couture result.

French Deal is my rebirth, my new life. I am Old School Jacket.

Shop Old School Jacket here.

NEW LOOK FOR THE FRENCH DEAL SHOWROOM

Earlier this week, the graffiti artists DISK et XANE (@deaskone & @xanerlbn) designed part of the walls of our showroom. The two street artists realized graffiti with the effigy of the MAISON French Deal. Our wish was to symbolize and anchor our values in the walls of the MAISON.

The hip-hop culture mixed with the talent of these artists offers us new personalized artistic pieces in real adequacy with the brand’s identity.

 

ASHANTI

Inspired by the origins of my creator, I proudly wear the blue loincloth of my brothers, the Baoule, which make me so remarkable.

The black brass zips on my spiral-shaped sleeves are a sign of my uniqueness and complexity that make all my difference.

A tribute to west Africa’s know-how, I am Ashanti.

Shop Ashanti here.

 

 

 

PERFECT COMOÉ

Rhythmic by the African origins of my creator, I am a subtle blend of exoticism and refinement. Decorated with the traditional loincloth of the Baule people, and touches of Nile Perch leather, I stand out thanks to my uniqueness.

My touch is both smooth and textured, reflecting my complexity and character. I am a strong and indispensable piece in every man’s cloakroom.

By my name, I pay tribute to the history of my people. Refined and unique, I am Perfect Comoé.

WELCOME TO THE FRENCH DEAL BLOG !

Here, French Deal invites you to discover its universe through various articles. Two times a week and according to various themes, you are immersed into the DNA of the MAISON. Several subjects, inspiring the designer, will be discussed such as fashion, hip-hop, known-how, black culture, art and culture and of course Africa.

The whole French Deal team is delighted to share this new content, allowing you to learn more about the Maison and its values.

 

RONEN RUBINSTEIN WEARS HERITAGE FOR BELLO MAGAZINE

In its latest issue, Bello Magazine highlights in its style category the American actor Ronen Rubinstein with a French Deal piece.

Every month, this American lifestyle and fashion media shares the latest trends and fashionable brands. This month, the actor from the series Dead of Summer and 911 Lone Star has a complete lookbook dedicated to him.

During this photo shoot, Ronen Rubinstein is styled with the Heritage shirt of maison French Deal.

Shop the latest collection on our e-shop.

FRENCH DEAL IN FUCKING YOUNG

Fucking Young presents the latest collection of French Deal Volume 4.

This online magazine dedicated to fashion and luxury, highlights different innovative and independent fashion houses by presenting their latest creations.

The Maison French Deal was therefore honoured. Fucking Young relates its tribute to Africa in the Volume 4 collection as well as its different inspirations and the most outstanding images of the campaign carried out in Abidjan.

Fucking Young ends the article by highlighting the fashion film ” The odyssey of the Baouli people “, shot in the heart of Abidjan and narrated by the voice of the designer’s mother, Steeven Kodjia.

Full article to discover here.

 

ESSENTIEL GRAFFITI

Different from all French Deal pieces, I stand out thanks to my determination and values. Immersed in hip-hop DNA, my motif is not seen anywhere else and marks the values I carry and defend.

Exceptional jacket, I have nothing to envy to all the others and show it with my silver and gold signatures. 

Determined and urban, I am Essentiel graffiti.

Shop Essentiel Graffiti.

RETOUR SUR LE FASHION FILM FESTIVAL DE LA JOLLA

On July 27, 2019, the fashion film “The Odyssey of the Baouli People” was nominated in 6 different categories at the international fashion film festival in La Jolla (USA).
At the award ceremony, the film was awarded with the prize “BEST FASHION 2019“.

Entirely made in Côte d’Ivoire, in Abidjan, the fashion film of Volume 4 unveils the return to the roots of the artistic director, Steeve, Kodjia. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready to make the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Odyssey of the Baoule people. The music is bewitching. The images bear authenticity. French Deal transcends and lifts us into the clouds of an ethnic mix.

Throwback to the ceremony:

PRESTIGE

Entirely made of silk, I shine by my simplicity and refinement. My open shawl collar makes me a piece for special occasions and transports you to a prestigious and elegant universe.

Elegant and characterful, I am Prestige.

Buy Prestige here.

LAW ROACH WEARS A TOTAL LOOK FRENCH DEAL

HBO Max showcases underground dance talent in its new Legendary series. In one episode, stylist Law Roach, who dresses celebrities like Mary J. Blige, Ariana Grande and Jada Pinkett Smith, makes an appearance.

For the occasion, he dressed in a total French Deal look composed of the blue CARGO OSEI loincloth trousers and the blue AMIRAL jacket, also in blue loincloth.

Buy his look here.

QUEEN POKOU

Dressed in traditional Baoule loincloth, from my ethnic, I can surprise you with my design. Like an armor, my sleeves are tied and intertwined by a leather cord, giving character to my slim-line silhouette.

I am the flagship piece of Volume 4 and assert myself by my exceptional and unique fabric.

My name is a true tribute to my ethnic group and its history. I am Queen Pokou.

Shop Queen Pokou here.

UNNAMED PROJECT X FRENCH DEAL

Unnamed Project presents the latest collection of Maison French Deal , Volume 4.

This online magazine aims to be the first source for lovers of luxury, fashion and travel. In its “Style” category, it highlights various creative and innovative luxury brands and their latest collections.
The Maison French Deal has been featured in a new article in this category. Unnamed Project presents the  collection Volume 4 and the inspirations of designer Mr Steeven Kodjia.

At the end of the article, we find the fashion film of the collection, telling the story of Queen Abla Pokou. Shot in the streets of Abidjan, the film won an award at the International Fashion Film Festival at la Jolla (San Diego – USA).

Discover the full article here.

LOOKS – VOLUME 4

A look back at the looks that marked Volume 4, during the June 2019 fashion week show.

French Deal brings you back to its experience and stops time by offering you its selection of looks that have marked the history of the house, for its very first show.

THE ODYSSEY OF THE BAOULI PEOPLE

Go back to the roots and inspirations of the French Deal house with its fashion film “L’odyssée du peuple Baouli” (The odyssey of the Baouli people).
Winner of the “BEST FASHION” award at the international fashion film festival of La Jolla (San Diego – USA) and nominated at the fashion film festivals of Milan and London, this film retraces the history of the Baouli people under the watchful eyes of Steeven Kodjia, artistic director of French Deal.

Watch the fashion film here.

BRADLEY BEAL IN FRENCH DEAL

Bradley Beal, an NBA player with the Washington Wizards, wore the French Deal Mr. New York Time jacket for his pre-game.

Buy Mr. New York Time here.

FRENCH DEAL IN SKY BLUE MAGAZINE

For its second edition, Sky Blue magazine dedicated to men’s fashion highlights French Deal.
During the photo shoot, the model is styled with the Majeste Jacket.

Buy Majeste here.

IAN MAHINMI WEARS FRENCH DEAL

Essentiel

Ian Mahinmi, co-founder of French Deal and NBA player with the Washington Wizards, wears French Deal before his game.
He wore the Essential Leather Jacket, specially customized for the occasion in a French Deal pink, and the French Coat with fur collar.
Ian also wore the 28 sweater, in reference to his jersey number, which was personalised with the emblematic French Deal graffiti motif.

Find all our collection on the e-shop.

JEEZY WEARS FRENCH DEAL

Jeezy, with his partner Jeannie Mai, wears for the New York fashion week different French Deal total looks; the Black Excellence suit, the Majeste suit as well as a look composed of the Freestyle sweatshirt and the Saharan.

Find her looks in the different American media, OkMagazine, Celebreport and YBF.

 

STEEVEN KODJIA TALKS ABOUT FRENCH DEAL AT ISEFAC

On 7 February, the artistic director of the French Deal house, Steeven Kodjia, was invited by the ISEFAC graduate school to the Rendez-vous du Luxe.

He then presented the French Deal House, its inspirations and the whole creative process. The artistic director was at the disposal of the students to advise and guide them in an entrepreneurial approach in the field of luxury.

FRENCH DEAL IN ASVOFF

Diane Pernet, journalist and founder of the Paris Fashion Film Festival ASVOF (A Shaded View of Fashion) went to the French Deal showroom to discover the world of the house.
She then wrote an article on her blog, which retraced the history of Steeven Kodjia, the artistic director, as well as that of the brand, while highlighting the Volume 4 collection and its fashion film “L’odyssée du peuple Baouli” (The odyssey of the Baouli people).

Find the full article here.
Discover Volume 4 here.

IAN MAHINMI WEARS FRENCH DEAL

French Deal co-founder Ian Mahinmi continues his NBA season with the Washington Wizards. For the pre-game and the Martin Luther King day, he wears the Perfect Comoe jacket from Volume 4.

During these last games, Ian Mahinmi excels in his performances and wears his team to great victories. Find details about his performances here.

 

ROTIMI X PRESTIGE

At the Starz Power ATL event at Phipps Plaza AMC in Atlanta on January 5th, Rotimi was wearing French Deal. The actor in the Power series, broadcast on Starz, wore the Prestige shirt.

Shop Volume 4 here.

PRINCETON PEREZ WEARS FRENCH DEAL IN THE BELLO MAGAZINE

For its last issue in December, Bello Magazine highlighted Princeton Perez. The American singer and actor wears the French Coat and the Edifice jacket of the French Deal house during his photo shoot.

Discover all the pictures here.
Buy Volume 4 here.

SARKODIE X FRENCH DEAL

For his latest performance, Ghanaian artist Sarkodie wears  the Perfect jacket from French Deal.

Discover Volume 4 here.

INTERVIEW OF STEEVEN KODJIA FOR THE KRAAL

Steeven Kodjia,  artistic director of French Deal met with the media The Kraal for an exclusive interview. In this interview he talks about the Volume 4 collection, its origins and its development. He also tells the story of the latest fashion film of the house “Volume 4” which won the BEST FASHION award at the International Fashion Film Festival of La Jolla.

Discover Volume 4.

 

THROWBACK TO THE FRENCH DEAL SHOW

For its very first fashion show during the June fashion week, the French Deal house is taking over the Palais de Tokyo. Her models walk the Ivorian territory in traditional contemporary outfits. Steeven Kodjia returns to the roots of her inspirations and offers us a colourful show that represents the French Deal man of today.

 

 

Rediscover the full show here.

ASHANTI

Dressed in a dipped lambskin leather, I  bring distinction to an outfit, and attract all eyes. My golden brass zip runs through my arms and surrounds me with an elegant and refined touch. Conceived under the wise touch of French craftsmen, I play between nobility and originality. 

Majestic, incomparable and singular, I am Ashanti.

Discover Volume 4 here.