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ESSENTIEL

An original result of a cross between traditional Africa and urban fashion, my look is inspired by the traditional Baoule fabric. My uniqueness is affirmed thanks to this mix and this desire to be different and unique.

Both soft, thanks to my silk satin lining, and characterful, with the use of lamb leather, I am a real mix of genres.

Traditional and modern, I am Essentiel.

Buy the Essentiel Jacket here.

HARRIET TUBMAN, « THE BLACK MOSES »

For Black History Month, Maison French Deal wishes to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover Harriet Tubman “The Black Moses”, a figure of the slave revolt in the United States during the 19th century.

A difficult youth but the hope to get out of it

Harriet Tubman was born around 1822 in a Maryland plantation. Born “Araminta Ross”, she is the fifth of nine siblings. Very early, the large family is separated and dispersed in several plantations of the country.

As a child, Harriet witnessed a scene that marked her life forever. One day, her mother threatened a white merchant who came to the plantation to buy one of her daughters. Following this act of bravery, the sale was cancelled. Her mother’s courage and resilience inspired Harriet throughout her life.

Harriet lived with her owner, Edward Brodess. But from a very young age, from the age of 6, she was rented to other owners, each one more cruel than the other. She endured years of inhuman violence. She recounted a violence that left her with lifelong scars: a foreman threw a weight of about one kilogram in her direction, hitting her on the head. The resulting severe blow caused her to have intermittent epileptic seizures for the rest of her life. From then on and because of her injury, she fears to be resold and thus plans to escape on foot towards Pennsylvania (one of the first states of the country to have abolished slavery). In the fall of 1849, she escaped north, leaving behind her husband, a free man, who did not want to follow her. She was helped by the “underground railroad”, which helped slaves to escape to the North.

Freedom for all

Shortly after her arrival in Pennsylvania, Harriet decides to leave to free her family and other slaves. But in 1850 a law was passed to punish all those who helped slaves to escape. Harriet then continued even further north and accompanied the slaves to Canada. It was estimated that she would save about 300 slaves in 20 trips, without ever losing a single man along the way. Her fame and success attracted many opponents who wanted to capture her. But on the other hand, her exploits gave hope to the slaves who saw in her a new Moses (hence her nickname the “Black Moses”).

An important role during the Civil War

When the Civil War broke out in the United States, Harriet enlisted with various Union troops (23 states that were not part of the Confederation): nurse, cook, scout and spy. Harriet’s unprecedented determination and courage inspired respect at the highest levels of the Unionist staff. She participated in a major operation in South Carolina, allowing hundreds of slaves to escape. But despite her total commitment to the abolition of slavery, she lived in misery all her life and had to wait more than 30 years to receive a military pension.

A respected figure of fight

A respected figure, Harriet Tubman is also committed to women’s right to vote.

After a long life of fighting for her freedom and that of others, in all its forms, Harriet Tubman died at the age of 91. At her funeral, she received military honors.

And while the story of Harriet Tubman is well documented, it also remains one of the few stories of women slaves that has reached the hands of historians in the 20th and 21st centuries.

Since 1990, every year on March 10th, « Harriet Tubman Day » has been celebrated in the United States.

During his term, Barack Obama had promised to put Harriet’s face on the 20-dollar bill, a project finally cancelled by Donald Trump. But the new president Joe Biden, following his inauguration on January 20, 2021, relaunched the project. A strong symbolism and giving hope to an America divided by President Trump.”

JAMES BALDWIN AND « I AM NOT YOUR NEGRO »

For Black History Month, the Maison French Deal wishes to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover the famous writer and activist James Baldwin as well as “I AM NOT YOUR NEGRO”, a documentary retracing the evolution of a racist America through the figures of the fight against segregation. 

James Baldwin, a youth filled with disillusionment 

James Baldwin was born in 1924 in New York, in the heart of a divided America and symbol of racial segregation. At that time, being a black person meant not being free, being banned from certain places, being afraid of dying under the blows of the police or the violence of the Ku Klux Klan.

Raised in Harlem, a poor neighborhood in New York City, James Baldwin was extremely intelligent and had a real gift for writing. Passionate about reading and books, he found refuge in libraries to escape his difficult daily life. And although his talent is quickly noticed, young Baldwin quickly realizes that the American dream will not be reserved for him, being black.

During his teenage years, he meets black artists who inspire him to follow his dreams and become a writer. At the age of 19, he witnessed the Harlem riots. He will remain marked for life by the police violence on the black community that he witnessed during these riots. In 1955, he published an essay on the subject: Notes of a Native Son.

A few years later, during his young adult life, James Baldwin, tormented by his homosexuality and realizing how difficult it was for a black and homosexual man to live in the United States, he decided to flee. His place of exile? France.

Feeling free at last, in France

Starting in 1948, James Baldwin lived in France and finally understood the meaning of the word freedom, in all its aspects. He surrounded himself with artists and intellectuals such as Josephine Baker and Maya Angelou and devoted himself fully to his passion: writing. He stayed in France for 8 years and published Go Tell It on the Mountain (1953), Notes of a Native Son (1955) and Giovanni’s Room (1956). These writings will remain symbols of an already very innovative thinking for the time, dealing with homosexuality, bisexuality but also identity and racism. 

In 1956, current events in his native country caught up with the writer. Following a significant decision of the Supreme Court, the country was experiencing unprecedented racial tensions. Two years earlier, Brown v. Board of Education had put an end to racial segregation in public schools. But white America wanted nothing to do with it and did everything it could to keep the segregation in place. James Baldwin is aware of this and sees the terrible images of the riots in Little Rock, Arkansas. Following these horrors, he decides to return to the country.

Back in the United States

Upon his return, James Baldwin left for the southern United States where he joined the civil rights movement. With this commitment to his people, he became friends with Malcolm X, Martin Luther King and Medgar Evers, a great leader in the fight against racial segregation in the United States and around the world. 

James Baldwin clearly displays his fight for civil rights for the black American population. A great writer and speaker, he debates tirelessly on various television programs to educate whites about the consequences of racism.

Thanks to the work of civil rights activists, things are slowly moving forward.

And in 1964, then U.S. President Lyndon Johnson signed the Civil Rights Act, a law prohibiting racial discrimination and thus segregation.

Although aware of the movement’s progress in this struggle, terrible news turned James Baldwin’s life upside down. These 3 friends and fellow fighters Medgar Evers, Malcolm X and Martin Luther King, as well as President J.F. Kennedy, are successively assassinated. Baldwin decides to end the United States and returns to settle in France in 1970. And it was in his house in Saint-Paul-de-Vence in the south-east of France that he continued to write until his death in 1987.

The documentary “I AM NOT YOUR NEGRO”.

In his last years of life, the famous writer James Baldwin began writing a book about America by drawing portraits of his three murdered friends, figures of the civil rights struggle: Medgar Evers, Malcolm X and Martin Luther King Jr. 

Based on this unfinished story, director Raoul Peck decided to rebuild Baldwin’s thinking from his notes, speeches and letters. Once all the elements were put together, he made a documentary entitled “I AM NOT YOUR NEGRO”. This film, released in 2017, was acclaimed worldwide, selected for the Oscars and won the César for best documentary in 2018. 

The French Deal House invites you to discover this documentary, dubbed by rapper JoeyStarr and currently available on Netflix.

MOHAMED ALI’S OTHER FIGHT

For Black History Month, Maison French Deal wishes to highlight personalities, stories and historical facts of Black Culture. Through this article, we invite you to discover Mohamed Ali and his other fights, carrying the voice of the black people.

Born on January 17th 1942 in Louisville, Kentucky, Cassius Marcellus Clay grew up in a modest black family. He discovered boxing at an early age. What was then just a game became a real passion. And it was at the age of 18 that he won the gold medal in the middleweight category at the 1960 Olympic Games in Rome.

By the time he turned professional, young Clay had won all 19 of his fights. This flawless start to his career led him to face Sonny Liston, the reigning world heavyweight champion, in February 1964. Against all odds, the young boxer knocked out his elder by KO in the seventh round. No doubt, the legend has started.

His commitment to African-American civil rights 

At the same time, the athlete was engaged in a completely different fight, for African-American civil rights. He joined Elijah Mohamed’s Nation of Islam (NOI). He then converts to Islam and abandons his surname, which he calls “a slave name”, to become Mohamed Ali. From then on, he did not miss the slightest opportunity to denounce the racism of white America. In this fight for the civil rights of African-Americans, he befriends Malcolm X and other figures of the movement.

His discovery of Africa and Pan-Africanism 

In May 1964, Mohamed Ali travels to Africa for the very first time. It is by Ghana, then ruled by Kwame Nkrumah, father of pan-Africanism, that the young boxer begins his discovery of the continent. For several weeks, he soaks up the culture and meets the local population, with whom he is immensely popular. This immersion radically changes his view of Africa. He discovers a rich continent and well beyond all the clichés, which he had until then as references. The visit of the country is a real success. Following this very striking and enriching trip on all levels, Ali feels entirely invested with new responsibilities in the fight against colonialism and against the prejudices of which Africans are victims. He even states: “Until I came to Ghana, I had never realized that I was so popular and so loved by Africans, my people. »

His return to the United States

Back in the United States, Mohamed Ali, with his strong ideas and not having his tongue in his pocket, disturbs. In 1966, called to join the front, he refused to go to fight in Vietnam for religious reasons. For the government, this refusal to commit himself to his homeland was a real affront. Ali was therefore sentenced to five years in prison. And if he manages to avoid prison, he still loses his boxing license and his title. But despite the sanctions, Ali does not bend to the administrations and continues to speak out and denounce racism and injustice.

In 1970, the U.S. Supreme Court ruled in favor of the champion. Following this decision in his favor, Ali had only one idea in mind: to regain his world title, then held by Joe Frazier. The two heavyweights met in March 1971 in New York City. Ali did not succeed in regaining his crown, but his hope of having his title back remained intact.

October 30th 1974 symbolizes Ali’s return to the rank of best boxer. He regains his world champion title against George Foreman in Kinshasa, Zaire. This legendary fight nicknamed “the fight of the jungle” remains one of the greatest fights in the history of boxing.

Until he was 74 years old, the champion fought two battles: one by the strength of his hands on the boxing ring and one by the strength of his words against racism and injustice towards black people.

TUXEDO

Symbol of elegance and prestige, I am a piece for special occasions. Made of beige wool and adorned with duchess satin strips, I assert my identity thanks to my strong and assertive personality.

Majestic and prestigious, I am Tuxedo.

Shop the pant Tuxedo here.

 

FRENCH DEAL IN MODZIK

Modzik presents the Maison French Deal “French Deal, the blend of luxury and African traditions”.

This magazine, dedicated to fashion and music, highlights these two worlds in constant interaction and constant movement.
It responds to the needs of young urban people and other lovers of avant-garde and independent cultures.

The universe represented in Modzik is in real adequacy with that of the Maison French Deal. Fashion and music are two worlds that meet and give birth to Steeven Kodjia’s creations. The article presents the designer’s career, from his debut to the release of the Volume 4 collection, as well as the strong relationship between the brand and the artists. The photo of Nipsey Hussle, who wore the Sakassou jacket at the 2019 Grammy Awards, concludes the article.

Read the full article here.

EVOLUTION

A blend of French know-how, sportswear and urban fashion, I am unique in my genre.

My black, grey and white wool gives me an authentic, natural and exotic identity at the same time. Crafted from dipped lamb leather, I assert my identity by my difference and my uniqueness.

I am mixed and original, I am Evolution.

Buy Evolution here.

ADVANTAGE

Born from a blend of black, beige and burgundy lamb leather, I am unique in my genre. Dressing men for special occasions as well as for everyday life, I am an essential part of the French Deal Man.

My unique collar, adorned with a leather strap signed French Deal, gives me a singular and original look.

Refined and urban I am Advantage

Shop the jacket here.

STEEVEN KODJIA FOR SAVOIR POUR FAIRE

Savoir Pour Faire aims to strengthen and honor French manufacturing and the small hands of the fashion and luxury industry. Through various actions, this company wants to transmit French know-how and train the new generation in artisanal techniques. 

For its new communication campaign, Savoir Pour Faire highlights the unique expertise of the French fashion and luxury branch. Steeven Kodjia, founder and artistic director of the Maison French Deal is one of the ambassadors of this campaign, proudly bearing the values of craftsmanship, attention to detail and creation.

Watch the campaign video below.

THE MAJOR

The zips that run through my body give me a new look, imposed by my presence.

Dressed in black dipped lamb leather, I am timeless and travel through time. An essential part of the French Deal dressing room, I am very attached to my origins, and show it thanks to the embossed logo on my back and my signed cufflinks.

Timeless, original and intense, I am The Major.

Shop the jacket here.

ZULU DANCE

The Zulu people represent the largest ethnic group in South Africa, whose culture is the best known. 

In the history of the country, the dance has all its importance. At first, it was a form of celebration for ancestors and warriors. Later, during apartheid, despite the lack of means and prohibition, it was a clandestine form of expression and a way to escape tough reality. 

Today, music and dance still have a big significance among the Zulus, known for their beautiful voices and sense of rhythm. Zulu dance is therefore very rhythmic. It is practiced by men and women, dancing in separate groups. One group responds to the other by singing, whistling and clapping their hands. The men often animate their choreography with gestures of battle and hunting. The Zulu dance is punctuated by different string and wind instruments, but the most important ones are the traditional drum and whistle.

OLD SCHOOL JACKET

Straight from the 90s, I jump into the future to live 2019. My cut is authentic, streetwear and chic at the same time. Timeless, I don’t follow fashion, I create it. My sporty look combined with a burgundy velvet lamb brings a bold and confident street-couture result.

French Deal is my rebirth, my new life. I am Old School Jacket.

Shop Old School Jacket here.

NEW LOOK FOR THE FRENCH DEAL SHOWROOM

Earlier this week, the graffiti artists DISK et XANE (@deaskone & @xanerlbn) designed part of the walls of our showroom. The two street artists realized graffiti with the effigy of the MAISON French Deal. Our wish was to symbolize and anchor our values in the walls of the MAISON.

The hip-hop culture mixed with the talent of these artists offers us new personalized artistic pieces in real adequacy with the brand’s identity.

 

ASHANTI

Inspired by the origins of my creator, I proudly wear the blue loincloth of my brothers, the Baoule, which make me so remarkable.

The black brass zips on my spiral-shaped sleeves are a sign of my uniqueness and complexity that make all my difference.

A tribute to west Africa’s know-how, I am Ashanti.

Shop Ashanti here.

 

 

 

PERFECT COMOÉ

Rhythmic by the African origins of my creator, I am a subtle blend of exoticism and refinement. Decorated with the traditional loincloth of the Baule people, and touches of Nile Perch leather, I stand out thanks to my uniqueness.

My touch is both smooth and textured, reflecting my complexity and character. I am a strong and indispensable piece in every man’s cloakroom.

By my name, I pay tribute to the history of my people. Refined and unique, I am Perfect Comoé.

WELCOME TO THE FRENCH DEAL BLOG !

Here, French Deal invites you to discover its universe through various articles. Two times a week and according to various themes, you are immersed into the DNA of the MAISON. Several subjects, inspiring the designer, will be discussed such as fashion, hip-hop, known-how, black culture, art and culture and of course Africa.

The whole French Deal team is delighted to share this new content, allowing you to learn more about the Maison and its values.

 

RONEN RUBINSTEIN WEARS HERITAGE FOR BELLO MAGAZINE

In its latest issue, Bello Magazine highlights in its style category the American actor Ronen Rubinstein with a French Deal piece.

Every month, this American lifestyle and fashion media shares the latest trends and fashionable brands. This month, the actor from the series Dead of Summer and 911 Lone Star has a complete lookbook dedicated to him.

During this photo shoot, Ronen Rubinstein is styled with the Heritage shirt of maison French Deal.

Shop the latest collection on our e-shop.

FRENCH DEAL IN FUCKING YOUNG

Fucking Young presents the latest collection of French Deal Volume 4.

This online magazine dedicated to fashion and luxury, highlights different innovative and independent fashion houses by presenting their latest creations.

The Maison French Deal was therefore honoured. Fucking Young relates its tribute to Africa in the Volume 4 collection as well as its different inspirations and the most outstanding images of the campaign carried out in Abidjan.

Fucking Young ends the article by highlighting the fashion film ” The odyssey of the Baouli people “, shot in the heart of Abidjan and narrated by the voice of the designer’s mother, Steeven Kodjia.

Full article to discover here.

 

ESSENTIEL GRAFFITI

Different from all French Deal pieces, I stand out thanks to my determination and values. Immersed in hip-hop DNA, my motif is not seen anywhere else and marks the values I carry and defend.

Exceptional jacket, I have nothing to envy to all the others and show it with my silver and gold signatures. 

Determined and urban, I am Essentiel graffiti.

Shop Essentiel Graffiti.

RETOUR SUR LE FASHION FILM FESTIVAL DE LA JOLLA

On July 27, 2019, the fashion film “The Odyssey of the Baouli People” was nominated in 6 different categories at the international fashion film festival in La Jolla (USA).
At the award ceremony, the film was awarded with the prize “BEST FASHION 2019“.

Entirely made in Côte d’Ivoire, in Abidjan, the fashion film of Volume 4 unveils the return to the roots of the artistic director, Steeve, Kodjia. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready to make the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Odyssey of the Baoule people. The music is bewitching. The images bear authenticity. French Deal transcends and lifts us into the clouds of an ethnic mix.

Throwback to the ceremony:

PRESTIGE

Entirely made of silk, I shine by my simplicity and refinement. My open shawl collar makes me a piece for special occasions and transports you to a prestigious and elegant universe.

Elegant and characterful, I am Prestige.

Buy Prestige here.

LAW ROACH WEARS A TOTAL LOOK FRENCH DEAL

HBO Max showcases underground dance talent in its new Legendary series. In one episode, stylist Law Roach, who dresses celebrities like Mary J. Blige, Ariana Grande and Jada Pinkett Smith, makes an appearance.

For the occasion, he dressed in a total French Deal look composed of the blue CARGO OSEI loincloth trousers and the blue AMIRAL jacket, also in blue loincloth.

Buy his look here.

QUEEN POKOU

Dressed in traditional Baoule loincloth, from my ethnic, I can surprise you with my design. Like an armor, my sleeves are tied and intertwined by a leather cord, giving character to my slim-line silhouette.

I am the flagship piece of Volume 4 and assert myself by my exceptional and unique fabric.

My name is a true tribute to my ethnic group and its history. I am Queen Pokou.

Shop Queen Pokou here.

UNNAMED PROJECT X FRENCH DEAL

Unnamed Project presents the latest collection of Maison French Deal , Volume 4.

This online magazine aims to be the first source for lovers of luxury, fashion and travel. In its “Style” category, it highlights various creative and innovative luxury brands and their latest collections.
The Maison French Deal has been featured in a new article in this category. Unnamed Project presents the  collection Volume 4 and the inspirations of designer Mr Steeven Kodjia.

At the end of the article, we find the fashion film of the collection, telling the story of Queen Abla Pokou. Shot in the streets of Abidjan, the film won an award at the International Fashion Film Festival at la Jolla (San Diego – USA).

Discover the full article here.

LOOKS – VOLUME 4

A look back at the looks that marked Volume 4, during the June 2019 fashion week show.

French Deal brings you back to its experience and stops time by offering you its selection of looks that have marked the history of the house, for its very first show.

THE ODYSSEY OF THE BAOULI PEOPLE

Go back to the roots and inspirations of the French Deal house with its fashion film “L’odyssée du peuple Baouli” (The odyssey of the Baouli people).
Winner of the “BEST FASHION” award at the international fashion film festival of La Jolla (San Diego – USA) and nominated at the fashion film festivals of Milan and London, this film retraces the history of the Baouli people under the watchful eyes of Steeven Kodjia, artistic director of French Deal.

Watch the fashion film here.

BRADLEY BEAL IN FRENCH DEAL

Bradley Beal, an NBA player with the Washington Wizards, wore the French Deal Mr. New York Time jacket for his pre-game.

Buy Mr. New York Time here.

FRENCH DEAL IN SKY BLUE MAGAZINE

For its second edition, Sky Blue magazine dedicated to men’s fashion highlights French Deal.
During the photo shoot, the model is styled with the Majeste Jacket.

Buy Majeste here.

IAN MAHINMI WEARS FRENCH DEAL

Essentiel

Ian Mahinmi, co-founder of French Deal and NBA player with the Washington Wizards, wears French Deal before his game.
He wore the Essential Leather Jacket, specially customized for the occasion in a French Deal pink, and the French Coat with fur collar.
Ian also wore the 28 sweater, in reference to his jersey number, which was personalised with the emblematic French Deal graffiti motif.

Find all our collection on the e-shop.

JEEZY WEARS FRENCH DEAL

Jeezy, with his partner Jeannie Mai, wears for the New York fashion week different French Deal total looks; the Black Excellence suit, the Majeste suit as well as a look composed of the Freestyle sweatshirt and the Saharan.

Find her looks in the different American media, OkMagazine, Celebreport and YBF.

 

STEEVEN KODJIA TALKS ABOUT FRENCH DEAL AT ISEFAC

On 7 February, the artistic director of the French Deal house, Steeven Kodjia, was invited by the ISEFAC graduate school to the Rendez-vous du Luxe.

He then presented the French Deal House, its inspirations and the whole creative process. The artistic director was at the disposal of the students to advise and guide them in an entrepreneurial approach in the field of luxury.

FRENCH DEAL IN ASVOFF

Diane Pernet, journalist and founder of the Paris Fashion Film Festival ASVOF (A Shaded View of Fashion) went to the French Deal showroom to discover the world of the house.
She then wrote an article on her blog, which retraced the history of Steeven Kodjia, the artistic director, as well as that of the brand, while highlighting the Volume 4 collection and its fashion film “L’odyssée du peuple Baouli” (The odyssey of the Baouli people).

Find the full article here.
Discover Volume 4 here.

IAN MAHINMI WEARS FRENCH DEAL

French Deal co-founder Ian Mahinmi continues his NBA season with the Washington Wizards. For the pre-game and the Martin Luther King day, he wears the Perfect Comoe jacket from Volume 4.

During these last games, Ian Mahinmi excels in his performances and wears his team to great victories. Find details about his performances here.

 

ROTIMI X PRESTIGE

At the Starz Power ATL event at Phipps Plaza AMC in Atlanta on January 5th, Rotimi was wearing French Deal. The actor in the Power series, broadcast on Starz, wore the Prestige shirt.

Shop Volume 4 here.

PRINCETON PEREZ WEARS FRENCH DEAL IN THE BELLO MAGAZINE

For its last issue in December, Bello Magazine highlighted Princeton Perez. The American singer and actor wears the French Coat and the Edifice jacket of the French Deal house during his photo shoot.

Discover all the pictures here.
Buy Volume 4 here.