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FRENCH DEAL AND ITS FOUNDERS ON NOFI

The online magazine NOFI, highlights the French Deal house and its founders during its latest video. It features Ian Mahinmi, Ousmane Dabo and Steeven Kodjia, who talk about their careers, the brand and their inspirations. Mixing interviews and backstage images, the founders of French Deal share their background.

Portrait: Nofi X French Deal

Cette jeune marque française de luxe est le projet mode du designer Steeven Kodjia. Accompagné des ses associés, l'ancien international de football Ousmane Dabo et le basketteur NBA Ian Mahinmi, il prend avec le #Volume4 de FRENCH DEAL un virage important dans son positionnement. Fruit d'une quête culturelle et identitaire, cette collection est l'occasion de vous présenter ces entrepreneurs de la mode, dont vous avez forcément déjà aperçu le travail 😉

Publiée par NOFI sur Vendredi 18 octobre 2019

FRENCH DEAL’S FASHION FILM IN THE HYPE MAGAZINE

Following French Deal’s victory for the “Best Fashion” award at the Fashion Film Festival of La Jolla in San Diego, The Hype magazine tells the story of fashion film and Steeven Kodjia’s approach. The founder of the company looks back at his different inspirations for this film, and its meaning.

The full article here.

(Re)Discover the fashion film Volume 4 here.

FOUNDERS FOCUS – STEEVEN KODJIA

At the beginning of French Deal, there is a man: Steeven Kodjia. He was born from Ivorian parents in 1980, in the suburbs of Paris. Yet a little boy, he observes the grown-ups of his neighborhood dancing in his entrance hall building in Le Bourget. Various influences surround him and transport him, such as his father’s strong and elegant style, his mother and aunts flamboyant colored garments and the powerful creativity of these new dancers. He will take it all in and grow from them.

This dance, he discovers then, is hip-hop; and he will make it his own. We are in the middle of the 80’s, hiphop gives a voice to those who stayed too long in the shadows and offers this little boy full of ambition the will to go beyond oneself and to see past the limits of his own neighborhood. This is also the infancy of a feeling of belonging that will never leave him.

From hip-hop dancing, this self-made man will draw on two major characteristics, strength and creativity, in order to help him follow a path outside the overrun grounds. It will also teach him precision and perseverance, values he still holds on to with great fervor.

On the eve of the years 2000, Steeven Kodjia, now a professional dancer, knows his ambition must take him further on. Thanks to his boldness, at only 22 he will decide to head off to the United States. Another discovery that will be a life-changer. This nation where all dreams come true, will give him the key to access the world of fashion. With hip-hop clothing, business “deals” are made off the streets. This competitive, and at the same time free-spirited atmosphere will remind him of the neighborhoods of his childhood.

French Deal is created from the idea of a bridge between Paris and New York, from this unconventional way of making fashion business, off the streets. With Steeven, instinct leads the way. One must sniff out unique fashion pieces, anticipate future trends in order to satisfy more and more customers. Just like he did when he started dancing, he will take his first steps into the world of fashion in the streets.

Little by little, hip-hop clothing change, shapes but also how people see it. Steeven wants to stop selling other people’s clothes and move on. His own vision of fashion is yet to be created. Influences from his origins and his own story will help him embody this vision.

This professional dancer and entrepreneur will take up this new adventure to becoming a fashion designer using all of his economies, his unique sense of style and a hint of craziness. This neophyte, due to a great sense of determination, will learn all the aspects of a job he wasn’t predestine for. Yet, from dancing to fashion designing there is only a step, thanks to sharing a common art revealed through the expression of the body. As a former dancer he understands it and will take that step merrily. Without consideration for the consequences, he will learn from his mistakes and will grow with passion within this challenging new business.

 

French Deal for Kihsan

To support Kihsan, an organization founded by Geoffrey Kondogbia, a charity event took place in Valence the last 19 December. Kihsan’s goal is to provide education for disadvantaged children in Central African Republic, which matters a lot to Geoffrey Kondogbia.

During this event, the footballer opted for a full French Deal look with the Prestige shirt and the Black Pant.

Discover the story of Kihsan here.

 

French Deal on Fashion Network

New article to discover about the history and the universe of French Deal, realized by the Fashion Network magazine.

The article redraws the path of Steeven Kodjia, founder of the brand and the birth of his ideas, by highlighting the latest collection Volume III. Fashion Network refers to the knowledge of the house which combines French and africans technics, and also quotes some of their clients.

Find the article here.

MEN LIFE RHYTHM

FRENCH DEAL presents its new advertising campaign “Men life rhythm” uniting dance, sports and fashion.
This brand-name video highlights two of its founders, Ian Mahinmi and Ousmane Dabo.
Punctuated by dance and music, this campaign illustrates the meeting between these two sportsmen.
This artistic project reflects the definition of the French Deal man and the urban identity of the brand.

French Deal at Tranoï show

French Deal will be present at the Tranoï show in Paris from June 22nd to 24th, which will take place at the same time as the Paris Fashion Week Man.
The Tranoi is a hybrid trade show that serves as a showroom and art gallery simultaneously. This new showcase puts the spotlight on the unique French and international designers who exhibit their creations and their know-how.
On this occasion, the latest collections of the brand French Deal will be presented to fashion professionals. The future collection will also be available exclusively.

New identity for French Deal

Concerned to always offer the best to its customers, French Deal pushes its limits and the reflection always further. The brand is getting a makeover with its new official website and an e-shop completely redesigned to offer a tailor-made experience to its customers. All French Deal parts are available as well as a new page dedicated to Hot News brand.

Discover our new official website : here

Discover our new Eshop : here

French Deal x NBA

The NBA Playoffs season began on April 14 and several players have already adopted the French Deal style. Since its genesis, the brand has a very close link with the sports community. As two of the founders who have a world-renowned career in basketball and football, many NBA players have recently been seen with French Deal plays in pre-games or interviews. Otto Porter, Tomas Satoransky, Ian Mahinmi and George Hill as well as Bojan Bogdanovic wore emblematic pieces of the brand.

Tomas Satoransky wearing French Deal total look

This Sunday, April 22, Tomas Satoransky leader of the Washington Wizards, was seen in total look French Deal in the corridors of the NBA before the game against the Toronto Raptors. In this picture, he wears the SENSATION trousers, the CLASSIC shirt and the ESSENTIAL jacket.

All items are available on our Eshop.

 

French Deal x Wil Aime

With pleasure French Deal has started a new collaboration with the comedian and stars of social networks: Wil Aime. For this first, the brand has opened the doors of its Paris showroom to welcome the shooting of the video “Death Note”.

French Deal x Wil Aime

French Deal x Wil AimeFrench Deal has opened the doors of its Parisian showroom to the young humorist Wil Aime for his new video "Death Note"

Publié par FRENCH DEAL sur jeudi 16 novembre 2017

French Deal USA Tour 2016

For his second French Deal USA Tour 2016, Steeven Kodjia has traveled to several cities in the United States such as New York City, Washington DC, Orlando, San Antonio, Sacramento, Indianapolis and finally Richmond, Virginia. He met with George Hill, the Kings of Sacramento, Kelly Oubre of the Washington Wizards and Bismack Biyombo of the Orlando Magic.

French Deal Tour USA – George HILL

#FrenchDealTourUSAGeorge Hill X French Deal#FrenchDeal #GeorgeHill #NBA #SacramentoKings #Urban #Elegance #LifeStyle #FashionWeek #Fashion #Passion #Paris #City #VOLUMEIII #L #Jacketcc Sacramento Kings

Publié par FRENCH DEAL sur vendredi 29 septembre 2017

 

On the video George Hill wears jacket L.

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Bismack Biyombo wears 99 PROBLEMS t-shirt : SHOP NOW

Kelly Oubre wears WAVE sweat shirt : SHOP NOW