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STEEVEN KODJIA TALKS ABOUT FRENCH DEAL AT ISEFAC

On 7 February, the artistic director of the French Deal house, Steeven Kodjia, was invited by the ISEFAC graduate school to the Rendez-vous du Luxe.

He then presented the French Deal House, its inspirations and the whole creative process. The artistic director was at the disposal of the students to advise and guide them in an entrepreneurial approach in the field of luxury.

ASHANTI

Dressed in a dipped lambskin leather, I  bring distinction to an outfit, and attract all eyes. My golden brass zip runs through my arms and surrounds me with an elegant and refined touch. Conceived under the wise touch of French craftsmen, I play between nobility and originality. 

Majestic, incomparable and singular, I am Ashanti.

Discover Volume 4 here.

LESLIE ODOM JR. WEARS EVOLUTION

On November 7, Leslie Odom Jr. was on the American channel CNN to promote the film Harriet. He continued his promotion in the program “Watch what happens live” and on Bravo TV .For this occasion, the actor and singer wears the Evolution jacket made of mixed wool from French Deal.

Find the Volume 4 collection here.

PASCAL SIAKAM WEARS FRENCH DEAL

Pascal Siakam, NBA player at the Toronto Raptors wears French Deal. The 2019 NBA champion, dressed up with the Only Style Can Judge Me hoodie and the Essentiel jacket.

Shop his look here.

The Baoule loincloth

For its latest collection Volume 4, French Deal honours the African roots of its creator Steeven Kodjia. The Volume 4 collection is then in the heart of Africa and more precisely of Côte d’Ivoire from where the inspiration of the artistic director is taken.
Steeven Kodjia combines tradition and contemporary wardrobe with the use of the Baoulé loincloth, a traditional Ivorian outfit.

The Baoule loincloth is a traditional fabric from the Ashanti kingdom.
Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weaver artisans. Declined in blue and red for Volume 4, it embodies the fabric and the key colors of the collection.

For Volume 4, French Deal has decided to reinvent the traditional loincloth by integrating it into an urban and modern wardrobe. It comes to life on timeless pieces that blend with both African and French cultures.

Shop Volume 4 now.
Discover fashion film.

 

THE FASHION FILM VOLUME 4 SELECTED FOR THE FASHION FILM FESTIVAL MILANO

After its victory at the international Fashion Film Festival in La Jolla, and its nomination at the London Fashion Film Festival, Volume 4 is selected for the fashion film festival Milano. Held in Italy, this festival rewards the best Fashion Films of 2019 with a ceremony that will take place from 6 to 10 November in the city of Milan.

Watch the Fashion Film here.

VOLUME 4 COLLECTION EXHIBITED AT THE NATIONAL ASSEMBLY

In the context of the protection of French know-how, leather jewellery fashion and tableware, the National Assembly is organising an exhibition from 7 to 11 October. On the occasion of the launch of the Volume 4 collection, French Deal will exhibit the photos of its new photo campaign, mixing fashion and homage to the origins of its artistic director; Africa.

Discover the fashion film Volume 4 here.

FRENCH DEAL’S FASHION FILM IN THE HYPE MAGAZINE

Discover French Deal’s fashion film in the Hype Magazine. Nominated at the London Fashion Film Festival in the “BEST MAJOR BRAND PRODUCTION” category, and awarded for “BEST FASHION” in La Jolla international fashion film festival, Volume 4 tells the story of a new fashion inspired by the roots of its designer, Steeven Kodjia.

Find the article of the Hype Magazine here.

Watch the film here.

FRENCH DEAL TOUR USA THIRD STEP #LOSANGELES

For the end of his tour, the artistic director of the French Deal house, went to Los Angeles, one of the most emblematic cities on the West Coast of America.

Staying at the Berverly Hilton hotel, Steeven Kodjia was able to preview the pieces from Volume 4 to various Hollywood stylists and celebrities.

The official presentation of Volume 4 will take place during the Paris fashion week show on June 23rd, 2019.

MACHINE GUN KELLY X FRENCH DEAL

On March 18, at the Arclight in Hollywood, the premiere of the film “The Dirt” broadcast on Netflix took place. On this occasion, rapper Machine Gun Kelly wears the O’tentick shirt from French Deal. A unique and exclusive piece, O’tentick is part of the new Volume 4 collection that will be presented at the next Paris Fashion Week, during the French Deal show at the Palais de Tokyo.

French Deal Tour USA, second step #Washington


For the second step of the annual French Deal tour in the United States, Washington is an important, if not essential, city.

The creator of French Deal, Steeven Kodjia, has found his long-time friend and partner, Ian Mahinmi, in the American capital where he has been working for 3 years.

Steeven Kodjia presented his 4th opus to Washington Wizards players at the Four Seasons hotel. Bradley Bill, Dwight Howard, Bobby Portis, or Jabari Parker were then invited to discover a preview of the house’s new collection, Volume 4.

French Deal tour USA, step one #NewYork

For the beginning of his American tour, French Deal settles down at the Four Season hotel New York located on Barclays Avenue in Manhattan. 

That was in the American fashion capital for the private sales of the house’s new “VOLUME 4” collection took place in preview. The designer has been visited by New York Knicks NBA player Frank Ntilikina and Orlando Magic pivot Mohamed Bamba, to name a few. For this collection, the fashion house’s artistic director, Steeven Kodjia, goes back to his roots, highlighting the cultural and heritage riches of the African continent. 

The founder of French Deal also visited his friend and partner Ian Mahinmi before attending to the victory of his team the Washington Wizards against the Brooklyn Nets, and at the end of the game, he praised Bradley Beal’s tremendous performance, who scored 31 points and made 4 assists.

French Deal on Fashion Network

New article to discover about the history and the universe of French Deal, realized by the Fashion Network magazine.

The article redraws the path of Steeven Kodjia, founder of the brand and the birth of his ideas, by highlighting the latest collection Volume III. Fashion Network refers to the knowledge of the house which combines French and africans technics, and also quotes some of their clients.

Find the article here.