Born in the early 18th century, Abla Pokou is the niece of King Ossei Tutu, founder of the Ashanti Confederacy of Ghana. Upon the death of her uncle, a fratricidal war broke out in the country for her succession to the throne. Abla Pokou feels in danger and flees with her family, her servants and her loyal soldiers.

Legend has it that she and her people find themselves blocked by the majestic river Comoé. The queen then asked the river spirit how she could pass and save her people to get to the other bank. The spirit of the river demanded the sacrifice of the people’s dearest treasure. Abla Pokou and her followers then understood that only the sacrifice of a child would allow them to pass.

Queen Abla Pokou then sacrificed her only child for the survival of her people and they succeeded in crossing La Comoé. After the crossing, the queen turned around and said “Bâ wouli” which means “the child is dead” and will give the name to her people, the Baoulé people.

French Deal pays homage in its creations to the Baule people and to Queen Abla Pokou who, through her act of bravery, managed to save her people and offer them a better life.
The Queen Pokou jacket, made entirely of traditional Baoule loincloth, is a tribute to the Baoule ethnic group and its history.

Shop Queen Pokou here.




After its victory at the international Fashion Film Festival in La Jolla, and its nomination at the London Fashion Film Festival, Volume 4 is selected for the fashion film festival Milano. Held in Italy, this festival rewards the best Fashion Films of 2019 with a ceremony that will take place from 6 to 10 November in the city of Milan.

Watch the Fashion Film here.


The online magazine NOFI, highlights the French Deal house and its founders during its latest video. It features Ian Mahinmi, Ousmane Dabo and Steeven Kodjia, who talk about their careers, the brand and their inspirations. Mixing interviews and backstage images, the founders of French Deal share their background.

Portrait: Nofi X French Deal

Cette jeune marque française de luxe est le projet mode du designer Steeven Kodjia. Accompagné des ses associés, l'ancien international de football Ousmane Dabo et le basketteur NBA Ian Mahinmi, il prend avec le #Volume4 de FRENCH DEAL un virage important dans son positionnement. Fruit d'une quête culturelle et identitaire, cette collection est l'occasion de vous présenter ces entrepreneurs de la mode, dont vous avez forcément déjà aperçu le travail 😉

Publiée par NOFI sur Vendredi 18 octobre 2019

Blake magazine introduces Volume 4

In its latest article, Blake Magazine presents the latest collection of the French Deal house, Volume 4. This article reviews the highlights of the brand’s first fashion show last June, as well as its victory with the Best Fashion award at the international Fashion Film Festival in La Jolla, California.

Read the full article here.


In the context of the protection of French know-how, leather jewellery fashion and tableware, the National Assembly is organising an exhibition from 7 to 11 October. On the occasion of the launch of the Volume 4 collection, French Deal will exhibit the photos of its new photo campaign, mixing fashion and homage to the origins of its artistic director; Africa.

Discover the fashion film Volume 4 here.


Award-winning at the international Fashion Film Festival in La Jolla in the “BEST FASHION” category, and nominated at the London Fashion Film Festival for the “BEST MAJOR BRAND PRODUCTION”, Volume 4, unveils the house’s latest collection with exclusive images shot in Abidjan.

Entirely made in Côte d’Ivoire, in Abidjan, the fashion film Volume 4 reveals the artistic director’s return to his roots. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of the queen Abla Pokou ready for the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Baouli people’s Odyssey. The music is bewitching. The images are authentic. French Deal transcends and elevates us in the clouds of an ethnic mix.

Creative Director : Steeven KODJIA
Directed by : Urivaldo LOPES
Music by : Still Nas , Lerie SANKOFA & Armand N’GORAN
Translater : Valentine Ahou KOUAME
Interpreter 1  : Madeleine ZOUNDI
Interpreter 2 : Justine Boni AMOIN
Interpreter 3 : François Kouame KOUAKOU
Make-up artist : Vivi JOUTZ
Video assistants : Eddy DAGHER & Liviane BOUEDY
Photo stylist assistant : Julie GALLAND
Music creative director : SPIKE MILLER
Video editing : Boris BEYNET
Production manager : Patrick Edoorad KITAN
Logistics coordinator : Melissa BROU
Production assistant : Carl Stéphane TOURE
Baouli women : Mireille KRE, Suzane Abou N’GUESSAN, Marie KOFFI, Madeleine Aya AMANI, Zouzou Aya N’DA, Adrienne Bossoma N’GUESSAN, Odette Aya YEMAN, Edith Ahou KOUAKOU
Models : Steeven KODJIA, Alex APPIA, Olivier ATTIA, Fabrice DIA, Roland TRAORÉ, Charles BEUSEIZE

Thank’s to : Ian MAHINMI, Ousmane DABO, Patricia LERAT


After its victory at the international Fashion Film Festival of La Jolla in San Diego, French Deal will present its fashion film in London on September 13. Fashion Film Volume 4 is part of the selection of the London Fashion Film Festival and is nominated there in the “BEST MAJOR BRAND PRODUCTION” category.
Follow all of French Deal’s adventures in London on his Instagram account.


On the occasion of the first French Deal fashion show, the online magazine Style Cartel celebrates Africa and the history of French Deal. While presenting the different looks of the show, it tells the story of the French Deal house and its main source of inspiration for its latest collection Volume 4, the Baoulé people.

Find the article here.


At the beginning of French Deal, there is a man: Steeven Kodjia. He was born from Ivorian parents in 1980, in the suburbs of Paris. Yet a little boy, he observes the grown-ups of his neighborhood dancing in his entrance hall building in Le Bourget. Various influences surround him and transport him, such as his father’s strong and elegant style, his mother and aunts flamboyant colored garments and the powerful creativity of these new dancers. He will take it all in and grow from them.

This dance, he discovers then, is hip-hop; and he will make it his own. We are in the middle of the 80’s, hiphop gives a voice to those who stayed too long in the shadows and offers this little boy full of ambition the will to go beyond oneself and to see past the limits of his own neighborhood. This is also the infancy of a feeling of belonging that will never leave him.

From hip-hop dancing, this self-made man will draw on two major characteristics, strength and creativity, in order to help him follow a path outside the overrun grounds. It will also teach him precision and perseverance, values he still holds on to with great fervor.

On the eve of the years 2000, Steeven Kodjia, now a professional dancer, knows his ambition must take him further on. Thanks to his boldness, at only 22 he will decide to head off to the United States. Another discovery that will be a life-changer. This nation where all dreams come true, will give him the key to access the world of fashion. With hip-hop clothing, business “deals” are made off the streets. This competitive, and at the same time free-spirited atmosphere will remind him of the neighborhoods of his childhood.

French Deal is created from the idea of a bridge between Paris and New York, from this unconventional way of making fashion business, off the streets. With Steeven, instinct leads the way. One must sniff out unique fashion pieces, anticipate future trends in order to satisfy more and more customers. Just like he did when he started dancing, he will take his first steps into the world of fashion in the streets.

Little by little, hip-hop clothing change, shapes but also how people see it. Steeven wants to stop selling other people’s clothes and move on. His own vision of fashion is yet to be created. Influences from his origins and his own story will help him embody this vision.

This professional dancer and entrepreneur will take up this new adventure to becoming a fashion designer using all of his economies, his unique sense of style and a hint of craziness. This neophyte, due to a great sense of determination, will learn all the aspects of a job he wasn’t predestine for. Yet, from dancing to fashion designing there is only a step, thanks to sharing a common art revealed through the expression of the body. As a former dancer he understands it and will take that step merrily. Without consideration for the consequences, he will learn from his mistakes and will grow with passion within this challenging new business.