ESSENCE MAGAZINE X VOLUME 4

For its latest article, Essence Magazine, met Steeven Kodjia for an exclusive interview. The artistic director of French Deal, talks about his last fashion film paying tribute to Africa, and also about his roots and his culture.
We discover African fashion, less knowing and the vision and inspirations of French Deal through a new journey.

Read the full article here.
Watch the fashion film here.

The Baoule loincloth

For its latest collection Volume 4, French Deal honours the African roots of its creator Steeven Kodjia. The Volume 4 collection is then in the heart of Africa and more precisely of Côte d’Ivoire from where the inspiration of the artistic director is taken.
Steeven Kodjia combines tradition and contemporary wardrobe with the use of the Baoulé loincloth, a traditional Ivorian outfit.

The Baoule loincloth is a traditional fabric from the Ashanti kingdom.
Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weaver artisans. Declined in blue and red for Volume 4, it embodies the fabric and the key colors of the collection.

For Volume 4, French Deal has decided to reinvent the traditional loincloth by integrating it into an urban and modern wardrobe. It comes to life on timeless pieces that blend with both African and French cultures.

Shop Volume 4 now.
Discover fashion film.

 

FRENCH DEAL’S FASHION FILM IN THE HYPE MAGAZINE

Following French Deal’s victory for the “Best Fashion” award at the Fashion Film Festival of La Jolla in San Diego, The Hype magazine tells the story of fashion film and Steeven Kodjia’s approach. The founder of the company looks back at his different inspirations for this film, and its meaning.

The full article here.

(Re)Discover the fashion film Volume 4 here.

FRENCH DEAL AWARDED AT THE INTERNATIONAL FASHION FILM FESTIVAL LA JOLLA – San Diego

On July 27, the artistic director of French Deal went to the  International Fashion Film Festival in La Jolla, San Diego, to present the fashion film from the latest collection Volume 4.
Nominated in 6 categories at this event, French Deal was awarded the “BEST FASHION 2019” award at the ceremony.

Entirely made in Ivory Coast, in Abidjan, the fashion film in Volume 4 reveals the artistic director’s return to his roots. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready for the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Baoule people’s Odyssey. The music is bewitching. The images are authentic. French Deal transcends and elevates us in the clouds of an ethnic mix.

BLACK HISTORY MONTH

Frederick Douglass born slave in 1818, will hide in order to learn to read. He will build a social and political awareness that will help him fight for his condition.

At the age of 20, he manages to escape and join the abolitionist movement. People were fascinated by his talent as an orator in meetings and by his autobiographical stories (3 in total, between 1845 and 1892) which became real bestsellers.

In 1863, after the abolition of slavery in the United States by Abraham Lincoln, he holds important political positions for the adoption of Resolutions 13, 14 and 15 of the American Constitution.

He stays today the pioneer of black activism and the great partisan of the slavery abatement. We owe him the celebration of “Black History Month”