For New York Fashion Week, on February 8th, the artist Jeezy accompanied by his girlfriend Jeannie Mai, presenter for the talk show “The Real“, wears the suit Majesté.
Discover the Majeste jacket and the Black Pant.
In the 90s, Lunatic, Oxmo Puccino, Pit Baccardi, Les X-Men, Jedi…were part of the Parisian collective Time Bomb.
Kamal Haussman, author of the book “TIME BOMB” published by Albin Michel, joined this hip hop collective at the age of 14. This book is his testimony on the epic of the collective that revolutionized French rap.
Kamal has chosen the French Deal house for its events, which is also deeply rooted in hip hop DNA.
Discover “Time Bomb” here.
On the occasion of New York Fashion Week, the artist Jeezy wears a total French Deal look, at his side his wife Jeannie Mai, co-hoster of the talk show “The Real“.
The entire French Deal team would like to pay tribute to a legend who has left us on this day. Our thoughts are with Kobe Bryant’s family and loved ones. A great man is leaving but leaves behind his strength and the generation that he inspired to persevere, work hard and believe in his dreams.
Steeven Kodjia, artistic director of French Deal met with the media The Kraal for an exclusive interview. In this interview he talks about the Volume 4 collection, its origins and its development. He also tells the story of the latest fashion film of the house “Volume 4” which won the BEST FASHION award at the International Fashion Film Festival of La Jolla.
On the occasion of the release of his new album on December 13, the singer and actor in the Power series, Rotimi wears French Deal. He wore the Ashanti jacket from the Volume 4 collection on the cover of his new album.
“THE BEAUTY OF BECOMING” had its first spot on Times Square in New York for its release.
On December 2, Steeven Kodjia was one of the guests at the launch of the “Petit manuel bienveillant du made in France” written by the consulting firm Leherpeur Paris. On this occasion, the creator and artistic director of French Deal was able to share his experiences with the made in France and his expectations of it. Read the Fashion Network article about this event here.
“What I see among our customers is that Made in France is a notion that comes after the rest: people are above all in search of style, of the rare piece.”
For its very first fashion show during the June fashion week, the French Deal house is taking over the Palais de Tokyo. Her models walk the Ivorian territory in traditional contemporary outfits. Steeven Kodjia returns to the roots of her inspirations and offers us a colourful show that represents the French Deal man of today.
Rediscover the full show here.
Dressed in a dipped lambskin leather, I bring distinction to an outfit, and attract all eyes. My golden brass zip runs through my arms and surrounds me with an elegant and refined touch. Conceived under the wise touch of French craftsmen, I play between nobility and originality.
Majestic, incomparable and singular, I am Ashanti.
Discover Volume 4 here.
On November 7, Leslie Odom Jr. was on the American channel CNN to promote the film Harriet. He continued his promotion in the program “Watch what happens live” and on Bravo TV .For this occasion, the actor and singer wears the Evolution jacket made of mixed wool from French Deal.
Find the Volume 4 collection here.
For its latest article, Essence Magazine, met Steeven Kodjia for an exclusive interview. The artistic director of French Deal, talks about his last fashion film paying tribute to Africa, and also about his roots and his culture.
We discover African fashion, less knowing and the vision and inspirations of French Deal through a new journey.
For its latest collection Volume 4, French Deal honours the African roots of its creator Steeven Kodjia. The Volume 4 collection is then in the heart of Africa and more precisely of Côte d’Ivoire from where the inspiration of the artistic director is taken.
Steeven Kodjia combines tradition and contemporary wardrobe with the use of the Baoulé loincloth, a traditional Ivorian outfit.
The Baoule loincloth is a traditional fabric from the Ashanti kingdom.
Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weaver artisans. Declined in blue and red for Volume 4, it embodies the fabric and the key colors of the collection.
For Volume 4, French Deal has decided to reinvent the traditional loincloth by integrating it into an urban and modern wardrobe. It comes to life on timeless pieces that blend with both African and French cultures.
Following French Deal’s victory for the “Best Fashion” award at the Fashion Film Festival of La Jolla in San Diego, The Hype magazine tells the story of fashion film and Steeven Kodjia’s approach. The founder of the company looks back at his different inspirations for this film, and its meaning.
The full article here.
(Re)Discover the fashion film Volume 4 here.
On July 27, the artistic director of French Deal went to the International Fashion Film Festival in La Jolla, San Diego, to present the fashion film from the latest collection Volume 4.
Nominated in 6 categories at this event, French Deal was awarded the “BEST FASHION 2019” award at the ceremony.
Entirely made in Ivory Coast, in Abidjan, the fashion film in Volume 4 reveals the artistic director’s return to his roots. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready for the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Baoule people’s Odyssey. The music is bewitching. The images are authentic. French Deal transcends and elevates us in the clouds of an ethnic mix.
For the launch of Volume 4 during its presentation during the Paris fashion week, London-based magazine Milkey wrote and relayed the universe of the collection through an article on its website. Milkey Magazine highlights the house know-how and the message it wishes to deliver.
Read the article here.
Steeven Kodjia, artistic director of the French Deal house, gave an exclusive interview for the American media, Kontrol Magazine. He expresses himself on the style of the house as well as on his inspirations and commitments in the world of fashion.
Find his exclusive interview here.
Frederick Douglass born slave in 1818, will hide in order to learn to read. He will build a social and political awareness that will help him fight for his condition.
At the age of 20, he manages to escape and join the abolitionist movement. People were fascinated by his talent as an orator in meetings and by his autobiographical stories (3 in total, between 1845 and 1892) which became real bestsellers.
In 1863, after the abolition of slavery in the United States by Abraham Lincoln, he holds important political positions for the adoption of Resolutions 13, 14 and 15 of the American Constitution.
He stays today the pioneer of black activism and the great partisan of the slavery abatement. We owe him the celebration of “Black History Month”