FRENCH DEAL IN LE DÉFI MODE

After the interview with Steeven Kodjia in June 2018, Le Défi looks back at the highlights of the French Deal house and its latest news. The article shares the brand’s victory at the international fashion film festival in La Jolla as well as its nomination for the London Fashion Film festival on the occasion of the release of the fashion film Volume 4.
Le Défi focuses on the artistic director’s return to his African roots and the cultural dimension of his latest collection Volume 4.

Discover the images here.

 

FRENCH DEAL AND ITS FOUNDERS ON NOFI

The online magazine NOFI, highlights the French Deal house and its founders during its latest video. It features Ian Mahinmi, Ousmane Dabo and Steeven Kodjia, who talk about their careers, the brand and their inspirations. Mixing interviews and backstage images, the founders of French Deal share their background.

Portrait: Nofi X French Deal

Cette jeune marque française de luxe est le projet mode du designer Steeven Kodjia. Accompagné des ses associés, l'ancien international de football Ousmane Dabo et le basketteur NBA Ian Mahinmi, il prend avec le #Volume4 de FRENCH DEAL un virage important dans son positionnement. Fruit d'une quête culturelle et identitaire, cette collection est l'occasion de vous présenter ces entrepreneurs de la mode, dont vous avez forcément déjà aperçu le travail ????

Publiée par NOFI sur Vendredi 18 octobre 2019

FRENCH DEAL’S FASHION FILM IN THE HYPE MAGAZINE

Following French Deal’s victory for the “Best Fashion” award at the Fashion Film Festival of La Jolla in San Diego, The Hype magazine tells the story of fashion film and Steeven Kodjia’s approach. The founder of the company looks back at his different inspirations for this film, and its meaning.

The full article here.

(Re)Discover the fashion film Volume 4 here.

FRENCH DEAL’S FASHION FILM IS OUT

Award-winning at the international Fashion Film Festival in La Jolla in the “BEST FASHION” category, and nominated at the London Fashion Film Festival for the “BEST MAJOR BRAND PRODUCTION”, Volume 4, unveils the house’s latest collection with exclusive images shot in Abidjan.

Entirely made in Côte d’Ivoire, in Abidjan, the fashion film Volume 4 reveals the artistic director’s return to his roots. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of the queen Abla Pokou ready for the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Baouli people’s Odyssey. The music is bewitching. The images are authentic. French Deal transcends and elevates us in the clouds of an ethnic mix.

Creative Director : Steeven KODJIA
Directed by : Urivaldo LOPES
Models : DSD MODEL AGENCY
Music by : Still Nas , Lerie SANKOFA & Armand N’GORAN
Translater : Valentine Ahou KOUAME
Interpreter 1  : Madeleine ZOUNDI
Interpreter 2 : Justine Boni AMOIN
Interpreter 3 : François Kouame KOUAKOU
Make-up artist : Vivi JOUTZ
Video assistants : Eddy DAGHER & Liviane BOUEDY
Photo stylist assistant : Julie GALLAND
Music creative director : SPIKE MILLER
Video editing : Boris BEYNET
Production manager : Patrick Edoorad KITAN
Logistics coordinator : Melissa BROU
Production assistant : Carl Stéphane TOURE
Baouli women : Mireille KRE, Suzane Abou N’GUESSAN, Marie KOFFI, Madeleine Aya AMANI, Zouzou Aya N’DA, Adrienne Bossoma N’GUESSAN, Odette Aya YEMAN, Edith Ahou KOUAKOU
Models : Steeven KODJIA, Alex APPIA, Olivier ATTIA, Fabrice DIA, Roland TRAORÉ, Charles BEUSEIZE

Thank’s to : Ian MAHINMI, Ousmane DABO, Patricia LERAT

MEN LIFE RHYTHM

FRENCH DEAL presents its new advertising campaign “Men life rhythm” uniting dance, sports and fashion.
This brand-name video highlights two of its founders, Ian Mahinmi and Ousmane Dabo.
Punctuated by dance and music, this campaign illustrates the meeting between these two sportsmen.
This artistic project reflects the definition of the French Deal man and the urban identity of the brand.