After its victory at the international Fashion Film Festival of La Jolla in San Diego, French Deal will present its fashion film in London on September 13. Fashion Film Volume 4 is part of the selection of the London Fashion Film Festival and is nominated there in the “BEST MAJOR BRAND PRODUCTION” category.
Follow all of French Deal’s adventures in London on his Instagram account.


On July 27, the artistic director of French Deal went to the  International Fashion Film Festival in La Jolla, San Diego, to present the fashion film from the latest collection Volume 4.
Nominated in 6 categories at this event, French Deal was awarded the “BEST FASHION 2019” award at the ceremony.

Entirely made in Ivory Coast, in Abidjan, the fashion film in Volume 4 reveals the artistic director’s return to his roots. We travel, we discover, we learn with him. French Deal celebrates Africa and tells us the wonderful and painful story of a queen ready for the greatest sacrifice to save her people. The strength of the Woman is put under the spotlight in the heart of the Baoule people’s Odyssey. The music is bewitching. The images are authentic. French Deal transcends and elevates us in the clouds of an ethnic mix.


On July 26 and 27, French Deal will travel to San Diego, California to participate in the La Jolla fashion film festival. Indeed, the film Volume 4, which is expected to be released in September 2019, is nominated in the following 6 categories:

  • Best music
  • Best narration
  • Best fashion
  • Best cast ensemble
  • Best art direction
  • Best creative concept

Follow the adventure on our Instagram account for all the exclusive information.

JULY 26 & 27


On June 20th, the 73rd Draft NBA was held at the Barkley Center in Brooklyn. On this occasion, Sekou Doumbouya, selected by the Detroit Pistons team, has solicited the French Deal house, for its outfits. He first wore the Sakassou jacket, with the Black Pant and The Classic shirt, all topped with a bow tie signed French Deal.
Then he wore the Ashanti jacket as well as the Black Pant and The Classic shirt, this time in white.

Congratulations to Sekou Doumbouya for this new NBA adventure.

Find the Volume 4 collection very soon on the e-shop.

French Deal tour USA, step one #NewYork

For the beginning of his American tour, French Deal settles down at the Four Season hotel New York located on Barclays Avenue in Manhattan. 

That was in the American fashion capital for the private sales of the house’s new “VOLUME 4” collection took place in preview. The designer has been visited by New York Knicks NBA player Frank Ntilikina and Orlando Magic pivot Mohamed Bamba, to name a few. For this collection, the fashion house’s artistic director, Steeven Kodjia, goes back to his roots, highlighting the cultural and heritage riches of the African continent. 

The founder of French Deal also visited his friend and partner Ian Mahinmi before attending to the victory of his team the Washington Wizards against the Brooklyn Nets, and at the end of the game, he praised Bradley Beal’s tremendous performance, who scored 31 points and made 4 assists.


The French Deal house presented Volume IV exclusively, between January 15 and 17 in the Intercontinental Hotel in London.For this occasion, the three founders of the house; Steeven Kodjia, Ousmane Dabo and Ian Mahinmi were present.

During these three days, NBA players like Tomas Satoransky, Chasson Randle, Jeff Green, Devin Robinson, Troy Brown and Trevor Ariza were able to discover and try the next French Deal collection. The house was delighted to receive them in a warm atmosphere. 

French Deal X L’écorce

On January 6, the French Deal House had the pleasure of visiting the Palace des neiges in Courchevel. In collaboration with the concept store L’écorce, French Deal was able to organize private sales in order to present in pre-first Volume IV.

Steeven Kodjia shared his vision of fashion and the French Deal mindset with those present, and introduced Volume IV, a new turning point for the house.


Winter evening of the French Deal house

On December 18, the French Deal House had the honour of organizing its winter evening in the showroom to close this year 2018 in beauty.The most faithful friends of the house were invited, and had the pleasure of discovering in exclusivity some pieces of Volume IV, which the launch is announced for the month of January 2019.

The French Deal House and its entire team thank those present on this day, who gave all its meaning to this wonderful evening. See you in January for the launch of Volume IV, and the entry of French Deal into a new era …

French Deal at Tranoï show

French Deal will be present at the Tranoï show in Paris from June 22nd to 24th, which will take place at the same time as the Paris Fashion Week Man.
The Tranoi is a hybrid trade show that serves as a showroom and art gallery simultaneously. This new showcase puts the spotlight on the unique French and international designers who exhibit their creations and their know-how.
On this occasion, the latest collections of the brand French Deal will be presented to fashion professionals. The future collection will also be available exclusively.

New identity for French Deal

Concerned to always offer the best to its customers, French Deal pushes its limits and the reflection always further. The brand is getting a makeover with its new official website and an e-shop completely redesigned to offer a tailor-made experience to its customers. All French Deal parts are available as well as a new page dedicated to Hot News brand.

Discover our new official website : here

Discover our new Eshop : here

Soirée d’hiver de la maison French Deal

On December 18, the French deal house had the honour of organizing its winter evening within its showroom to close this year  in beauty. The most faithful friends of the house were invited, and had the pleasure of discovering in exclusivity some pieces of Volume IV whose launch is announced in January.

The French Deal House and its entire team thank those who were present on this day, who gave meaning to this wonderful evening.
See you in January, for the launch of Volume IV, and the entry of French Deal in a new era.