The Baoule loincloth

For its latest collection Volume 4, French Deal honours the African roots of its creator Steeven Kodjia. The Volume 4 collection is then in the heart of Africa and more precisely of Côte d’Ivoire from where the inspiration of the artistic director is taken.
Steeven Kodjia combines tradition and contemporary wardrobe with the use of the Baoulé loincloth, a traditional Ivorian outfit.

The Baoule loincloth is a traditional fabric from the Ashanti kingdom.
Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weaver artisans. Declined in blue and red for Volume 4, it embodies the fabric and the key colors of the collection.

For Volume 4, French Deal has decided to reinvent the traditional loincloth by integrating it into an urban and modern wardrobe. It comes to life on timeless pieces that blend with both African and French cultures.

Shop Volume 4 now.
Discover fashion film.

 

VOLUME 4 COLLECTION EXHIBITED AT THE NATIONAL ASSEMBLY

In the context of the protection of French know-how, leather jewellery fashion and tableware, the National Assembly is organising an exhibition from 7 to 11 October. On the occasion of the launch of the Volume 4 collection, French Deal will exhibit the photos of its new photo campaign, mixing fashion and homage to the origins of its artistic director; Africa.

Discover the fashion film Volume 4 here.

FRENCH DEAL AT LA JOLLA FASHION FILM FESTIVAL

On July 26 and 27, French Deal will travel to San Diego, California to participate in the La Jolla fashion film festival. Indeed, the film Volume 4, which is expected to be released in September 2019, is nominated in the following 6 categories:

  • Best music
  • Best narration
  • Best fashion
  • Best cast ensemble
  • Best art direction
  • Best creative concept

Follow the adventure on our Instagram account for all the exclusive information.

FASHION FILM FESTIVAL LA JOLLA
JULY 26 & 27
SAN DIEGO – CALIFORNIA

STYLE CARTEL CELEBRATES AFRICA WITH FRENCH DEAL

On the occasion of the first French Deal fashion show, the online magazine Style Cartel celebrates Africa and the history of French Deal. While presenting the different looks of the show, it tells the story of the French Deal house and its main source of inspiration for its latest collection Volume 4, the Baoulé people.

Find the article here.