For its latest collection Volume 4, French Deal honours the African roots of its creator Steeven Kodjia. The Volume 4 collection is then in the heart of Africa and more precisely of Côte d’Ivoire from where the inspiration of the artistic director is taken.
Steeven Kodjia combines tradition and contemporary wardrobe with the use of the Baoulé loincloth, a traditional Ivorian outfit.
The Baoule loincloth is a traditional fabric from the Ashanti kingdom.
Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weaver artisans. Declined in blue and red for Volume 4, it embodies the fabric and the key colors of the collection.
For Volume 4, French Deal has decided to reinvent the traditional loincloth by integrating it into an urban and modern wardrobe. It comes to life on timeless pieces that blend with both African and French cultures.