ESSENCE MAGAZINE X VOLUME 4

For its latest article, Essence Magazine, met Steeven Kodjia for an exclusive interview. The artistic director of French Deal, talks about his last fashion film paying tribute to Africa, and also about his roots and his culture.
We discover African fashion, less knowing and the vision and inspirations of French Deal through a new journey.

Read the full article here.
Watch the fashion film here.

The Baoule loincloth

For its latest collection Volume 4, French Deal honours the African roots of its creator Steeven Kodjia. The Volume 4 collection is then in the heart of Africa and more precisely of Côte d’Ivoire from where the inspiration of the artistic director is taken.
Steeven Kodjia combines tradition and contemporary wardrobe with the use of the Baoulé loincloth, a traditional Ivorian outfit.

The Baoule loincloth is a traditional fabric from the Ashanti kingdom.
Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weaver artisans. Declined in blue and red for Volume 4, it embodies the fabric and the key colors of the collection.

For Volume 4, French Deal has decided to reinvent the traditional loincloth by integrating it into an urban and modern wardrobe. It comes to life on timeless pieces that blend with both African and French cultures.

Shop Volume 4 now.
Discover fashion film.

 

FRENCH DEAL IN LE DÉFI MODE

After the interview with Steeven Kodjia in June 2018, Le Défi looks back at the highlights of the French Deal house and its latest news. The article shares the brand’s victory at the international fashion film festival in La Jolla as well as its nomination for the London Fashion Film festival on the occasion of the release of the fashion film Volume 4.
Le Défi focuses on the artistic director’s return to his African roots and the cultural dimension of his latest collection Volume 4.

Discover the images here.

 

THE FASHION FILM VOLUME 4 SELECTED FOR THE FASHION FILM FESTIVAL MILANO

After its victory at the international Fashion Film Festival in La Jolla, and its nomination at the London Fashion Film Festival, Volume 4 is selected for the fashion film festival Milano. Held in Italy, this festival rewards the best Fashion Films of 2019 with a ceremony that will take place from 6 to 10 November in the city of Milan.

Watch the Fashion Film here.

FRENCH DEAL AND ITS FOUNDERS ON NOFI

The online magazine NOFI, highlights the French Deal house and its founders during its latest video. It features Ian Mahinmi, Ousmane Dabo and Steeven Kodjia, who talk about their careers, the brand and their inspirations. Mixing interviews and backstage images, the founders of French Deal share their background.

Portrait: Nofi X French Deal

Cette jeune marque française de luxe est le projet mode du designer Steeven Kodjia. Accompagné des ses associés, l'ancien international de football Ousmane Dabo et le basketteur NBA Ian Mahinmi, il prend avec le #Volume4 de FRENCH DEAL un virage important dans son positionnement. Fruit d'une quête culturelle et identitaire, cette collection est l'occasion de vous présenter ces entrepreneurs de la mode, dont vous avez forcément déjà aperçu le travail ????

Publiée par NOFI sur Vendredi 18 octobre 2019

STEEVEN KODJIA ON LA JOLLA TODAY

On August 9, 2019, following the victory of the Fashion Film French Deal, the newspaper “La Jolla Today” reported on the awards ceremony and congratulated the winners. Steeven Kodjia, the creator of French Deal is featured in the article for his “BEST FASHION” award.

More information about Fashion Film and the La Jolla Festival here.

 

 

THE FRENCH DEAL FASHION FILM NOMINATED FOR THE LONDON FASHION FILM FESTIVAL

After its victory at the international Fashion Film Festival of La Jolla in San Diego, French Deal will present its fashion film in London on September 13. Fashion Film Volume 4 is part of the selection of the London Fashion Film Festival and is nominated there in the “BEST MAJOR BRAND PRODUCTION” category.
Follow all of French Deal’s adventures in London on his Instagram account.

PORTRAIT STREET COUTURE X HIP-HOP CORNER

After the first French Deal fashion show, which took place on June 23rd, Hip-hop Corner went to the brand’s showroom to meet the designer, Steeven Kodjia. The artistic director of the house, gave them an interview about his inspirations, his passions and the beginning of the French Deal adventure. In it, he explains his influences, which make French Deal what it is today: pieces impregnated by street-culture and Africa.

Watch the interview here.

 

MACHINE GUN KELLY X FRENCH DEAL

On March 18, at the Arclight in Hollywood, the premiere of the film “The Dirt” broadcast on Netflix took place. On this occasion, rapper Machine Gun Kelly wears the O’tentick shirt from French Deal. A unique and exclusive piece, O’tentick is part of the new Volume 4 collection that will be presented at the next Paris Fashion Week, during the French Deal show at the Palais de Tokyo.

FOUNDERS FOCUS – STEEVEN KODJIA

At the beginning of French Deal, there is a man: Steeven Kodjia. He was born from Ivorian parents in 1980, in the suburbs of Paris. Yet a little boy, he observes the grown-ups of his neighborhood dancing in his entrance hall building in Le Bourget. Various influences surround him and transport him, such as his father’s strong and elegant style, his mother and aunts flamboyant colored garments and the powerful creativity of these new dancers. He will take it all in and grow from them.

This dance, he discovers then, is hip-hop; and he will make it his own. We are in the middle of the 80’s, hiphop gives a voice to those who stayed too long in the shadows and offers this little boy full of ambition the will to go beyond oneself and to see past the limits of his own neighborhood. This is also the infancy of a feeling of belonging that will never leave him.

From hip-hop dancing, this self-made man will draw on two major characteristics, strength and creativity, in order to help him follow a path outside the overrun grounds. It will also teach him precision and perseverance, values he still holds on to with great fervor.

On the eve of the years 2000, Steeven Kodjia, now a professional dancer, knows his ambition must take him further on. Thanks to his boldness, at only 22 he will decide to head off to the United States. Another discovery that will be a life-changer. This nation where all dreams come true, will give him the key to access the world of fashion. With hip-hop clothing, business “deals” are made off the streets. This competitive, and at the same time free-spirited atmosphere will remind him of the neighborhoods of his childhood.

French Deal is created from the idea of a bridge between Paris and New York, from this unconventional way of making fashion business, off the streets. With Steeven, instinct leads the way. One must sniff out unique fashion pieces, anticipate future trends in order to satisfy more and more customers. Just like he did when he started dancing, he will take his first steps into the world of fashion in the streets.

Little by little, hip-hop clothing change, shapes but also how people see it. Steeven wants to stop selling other people’s clothes and move on. His own vision of fashion is yet to be created. Influences from his origins and his own story will help him embody this vision.

This professional dancer and entrepreneur will take up this new adventure to becoming a fashion designer using all of his economies, his unique sense of style and a hint of craziness. This neophyte, due to a great sense of determination, will learn all the aspects of a job he wasn’t predestine for. Yet, from dancing to fashion designing there is only a step, thanks to sharing a common art revealed through the expression of the body. As a former dancer he understands it and will take that step merrily. Without consideration for the consequences, he will learn from his mistakes and will grow with passion within this challenging new business.

 

FOUNDERS FOCUS – IAN MAHINMI

Born in Rouen from a Beninese father and a Jamaican mother on the 5th of November 1986, Ian Mahinmi is a French professional basketball player, center for the NBA team, the Washington Wizards.When he first started, playing with the team from Le Havre, Ian Mahinmi is unknown from the public, but his talent will be recognized by the San Antonio team, the Spurs, when attending a NBA Draft.

Ian is only 19 years old, the Spurs, in order to have him continue his training in Europe, will make an agreement with his actual club so that he stays on 2 more seasons. He joins the Elan Bearnais team from Pau-Orthez in 2006 for one season before signing with the San Antonio Spurs the 23rd of August 2007. In 2010, he will then be transferred to the Dallas team, the Mavericks, where his energy will be praised by his team mates and staff members.

He will play one of the greatest game of his career against the Golden State Warriors in December 2010 with 12 points, 10 rebounds and 1 blocked shot. He then becomes the 2ndFrench player to be consecrated “champion” by the NBA.The 13th of October 2011, Ian will sign again with his initial club during the lock-out period, in-between seasons, before joining the Pacers from Indiana in 2012.

At the end the season 2015-2016, several NBA teams, convinced by his talent, will come looking for him. He will choose to join the Washington Wizards and will sign with them for 4 years.

“Hip hop, streetwear fashion and sports have been with me forever. These cultures are in constant synergy and influence one another. Today, even as a professional NBA basketball player and member of the Equipe de France, I always keep an eye out for new designers and, am always on the lookout for unusual items. I love bold combinations, my taste is anything but conventional. The instinctive take on fashion I share with my associates is what enables our creative expression. Joining the French Deal label was a natural choice.”

Ian Mahinmi

FOUNDERS FOCUS – OUSMANE DABO

Born in Laval on February 8th, 1977, Ousmane Dabo is a professional football player who evolved in midfield position between 1995 and 2011.

In France, Italy and England, Ousmane has managed to distinguish himself when playing for world renowned clubs like Monaco, Inter Milan, Lazio Rome and Manchester City.

Trained by the Stade Levallois, the French midfield made his debut in the French national league with the “Stade Rennais” where he stood out as a true leader.

His performance on the field led him to be recruited by the prestigious Italian club Inter Milan in 1998. Transferred to Atalanta Bergamasca Calcio in 2001, he established himself as an indisputable holder. After 3 years defending the colors of the Atalanta team, he joined Lazio, his club of heart. He then played for Manchester City before finishing his football career in the United States.

Ousmane’s 10-year career in Italy has shaped his vision of fashion. It is notably in Milan, a city known worldwide for its creators and luxury brands, that he discovered noble and precious materials and the art of combining colors.

« I found this attention to detail in Steeven’s first collections. French Deal represents what I look for in fashion and streetwear: hip hop-inspired pieces combining quality fabrics with original cuts. I collaborate on the development of the collections by sharing ideas inspired by my trips around the world, especially to New York, London and Milan, my favorite cities »

Ousmane Dabo

 

BLACK HISTORY MONTH

Frederick Douglass born slave in 1818, will hide in order to learn to read. He will build a social and political awareness that will help him fight for his condition.

At the age of 20, he manages to escape and join the abolitionist movement. People were fascinated by his talent as an orator in meetings and by his autobiographical stories (3 in total, between 1845 and 1892) which became real bestsellers.

In 1863, after the abolition of slavery in the United States by Abraham Lincoln, he holds important political positions for the adoption of Resolutions 13, 14 and 15 of the American Constitution.

He stays today the pioneer of black activism and the great partisan of the slavery abatement. We owe him the celebration of “Black History Month”