Having been a professional dancer, hip hop culture holds a special place in his life. More than just a musical genre, it’s a creative style that makes him a true expert of street culture and shapes his unique conception of streetwear fashion.
Thanks to a keen eye, Steeven is able to find original pieces in New York which he then makes available in France to a circle of connoisseurs. « Frenchy », as he’s known in the US, enjoys his first breakthrough, and the groundwork is laid for the French Deal label.
In 2012, encouraged by his success, Steeven Kodjia decides to launch his first collection. Entirely made in France, it borrows from Hip Hop its great classics, enhancing them with original cuts and materials.
Acclaimed by personalities from the worlds of sports, music and fashion, French Deal grabs the attention of Ousmane Dabo and Ian Mahinmi. Attracted by Steeven Kodjia’s creativity and united by the love of hip hop culture, they soon become his partners.
The three share a common vision of fashion, their association adds an international aura to the French Deal label.