For the end of his tour, the artistic director of the French Deal house, went to Los Angeles, one of the most emblematic cities on the West Coast of America.
Staying at the Berverly Hilton hotel, Steeven Kodjia was able to preview the pieces from Volume 4 to various Hollywood stylists and celebrities.
The official presentation of Volume 4 will take place during the Paris fashion week show on June 23rd, 2019.
Currently on tour for their Happiness Begins Tour, the Jonas brothers were in London on May 30. For their BBC radio performance, Nick Jonas is wearing the Evolution leather jacket from French Deal, as well as the Sensation pants in dipped lambskin leather.
Find more pictures of its outfit here.
On March 18, at the Arclight in Hollywood, the premiere of the film “The Dirt” broadcast on Netflix took place. On this occasion, rapper Machine Gun Kelly wears the O’tentick shirt from French Deal. A unique and exclusive piece, O’tentick is part of the new Volume 4 collection that will be presented at the next Paris Fashion Week, during the French Deal show at the Palais de Tokyo.
For the second step of the annual French Deal tour in the United States, Washington is an important, if not essential, city.
The creator of French Deal, Steeven Kodjia, has found his long-time friend and partner, Ian Mahinmi, in the American capital where he has been working for 3 years.
Steeven Kodjia presented his 4th opus to Washington Wizards players at the Four Seasons hotel. Bradley Bill, Dwight Howard, Bobby Portis, or Jabari Parker were then invited to discover a preview of the house’s new collection, Volume 4.
Steeven Kodjia, artistic director of the French Deal house, gave an exclusive interview for the American media, Kontrol Magazine. He expresses himself on the style of the house as well as on his inspirations and commitments in the world of fashion.
Find his exclusive interview here.
Slimi Magazine is producing this month an issue dedicated to music, and influential artists.
For this occasion, Offset, a member of the Migos group, is wearing the Edifice jacket from the French Deal house.
For the beginning of his American tour, French Deal settles down at the Four Season hotel New York located on Barclays Avenue in Manhattan.
That was in the American fashion capital for the private sales of the house’s new “VOLUME 4” collection took place in preview. The designer has been visited by New York Knicks NBA player Frank Ntilikina and Orlando Magic pivot Mohamed Bamba, to name a few. For this collection, the fashion house’s artistic director, Steeven Kodjia, goes back to his roots, highlighting the cultural and heritage riches of the African continent.
The founder of French Deal also visited his friend and partner Ian Mahinmi before attending to the victory of his team the Washington Wizards against the Brooklyn Nets, and at the end of the game, he praised Bradley Beal’s tremendous performance, who scored 31 points and made 4 assists.
Steeven Kodjia talks about the origins of French Deal, its inspirations and the future of the house on TV Finance.
Follow the link to discover his interview.
The founder of French Deal, Steeven Kodjia decided to express his deep sadness, to Nipsey Hussle by writing these few words : “It was with sadness that I’ve learned your passing Nipsey. I’m really affected by this drama. We had to work together, but life decided otherwise. I’m grateful for your support and for representing French Deal for your first Grammy Awards nomination in the category of the best rap album of the year.
You chose to wear the French Deal Tuxedo for this major event, and it will be in the story of French Deal forever.
What a beautiful artistic meeting !
I’m honored to have shared this beautiful event with you, you were one of my favorite rappers, you were becoming the best, and a symbol of an entire generation.
French Deal is in grief, such as the hip-hop and all our community. You will stay a symbol for our Black Culture.
My deepest condolences to your family.”
RIP Nipsey Hussle.
At the beginning of French Deal, there is a man: Steeven Kodjia. He was born from Ivorian parents in 1980, in the suburbs of Paris. Yet a little boy, he observes the grown-ups of his neighborhood dancing in his entrance hall building in Le Bourget. Various influences surround him and transport him, such as his father’s strong and elegant style, his mother and aunts flamboyant colored garments and the powerful creativity of these new dancers. He will take it all in and grow from them.
This dance, he discovers then, is hip-hop; and he will make it his own. We are in the middle of the 80’s, hiphop gives a voice to those who stayed too long in the shadows and offers this little boy full of ambition the will to go beyond oneself and to see past the limits of his own neighborhood. This is also the infancy of a feeling of belonging that will never leave him.
From hip-hop dancing, this self-made man will draw on two major characteristics, strength and creativity, in order to help him follow a path outside the overrun grounds. It will also teach him precision and perseverance, values he still holds on to with great fervor.
On the eve of the years 2000, Steeven Kodjia, now a professional dancer, knows his ambition must take him further on. Thanks to his boldness, at only 22 he will decide to head off to the United States. Another discovery that will be a life-changer. This nation where all dreams come true, will give him the key to access the world of fashion. With hip-hop clothing, business “deals” are made off the streets. This competitive, and at the same time free-spirited atmosphere will remind him of the neighborhoods of his childhood.
French Deal is created from the idea of a bridge between Paris and New York, from this unconventional way of making fashion business, off the streets. With Steeven, instinct leads the way. One must sniff out unique fashion pieces, anticipate future trends in order to satisfy more and more customers. Just like he did when he started dancing, he will take his first steps into the world of fashion in the streets.
Little by little, hip-hop clothing change, shapes but also how people see it. Steeven wants to stop selling other people’s clothes and move on. His own vision of fashion is yet to be created. Influences from his origins and his own story will help him embody this vision.
This professional dancer and entrepreneur will take up this new adventure to becoming a fashion designer using all of his economies, his unique sense of style and a hint of craziness. This neophyte, due to a great sense of determination, will learn all the aspects of a job he wasn’t predestine for. Yet, from dancing to fashion designing there is only a step, thanks to sharing a common art revealed through the expression of the body. As a former dancer he understands it and will take that step merrily. Without consideration for the consequences, he will learn from his mistakes and will grow with passion within this challenging new business.
Born in Rouen from a Beninese father and a Jamaican mother on the 5th of November 1986, Ian Mahinmi is a French professional basketball player, center for the NBA team, the Washington Wizards.When he first started, playing with the team from Le Havre, Ian Mahinmi is unknown from the public, but his talent will be recognized by the San Antonio team, the Spurs, when attending a NBA Draft.
Ian is only 19 years old, the Spurs, in order to have him continue his training in Europe, will make an agreement with his actual club so that he stays on 2 more seasons. He joins the Elan Bearnais team from Pau-Orthez in 2006 for one season before signing with the San Antonio Spurs the 23rd of August 2007. In 2010, he will then be transferred to the Dallas team, the Mavericks, where his energy will be praised by his team mates and staff members.
He will play one of the greatest game of his career against the Golden State Warriors in December 2010 with 12 points, 10 rebounds and 1 blocked shot. He then becomes the 2ndFrench player to be consecrated “champion” by the NBA.The 13th of October 2011, Ian will sign again with his initial club during the lock-out period, in-between seasons, before joining the Pacers from Indiana in 2012.
At the end the season 2015-2016, several NBA teams, convinced by his talent, will come looking for him. He will choose to join the Washington Wizards and will sign with them for 4 years.
“Hip hop, streetwear fashion and sports have been with me forever. These cultures are in constant synergy and influence one another. Today, even as a professional NBA basketball player and member of the Equipe de France, I always keep an eye out for new designers and, am always on the lookout for unusual items. I love bold combinations, my taste is anything but conventional. The instinctive take on fashion I share with my associates is what enables our creative expression. Joining the French Deal label was a natural choice.”
Ian Mahinmi
Born in Laval on February 8th, 1977, Ousmane Dabo is a professional football player who evolved in midfield position between 1995 and 2011.
In France, Italy and England, Ousmane has managed to distinguish himself when playing for world renowned clubs like Monaco, Inter Milan, Lazio Rome and Manchester City.
Trained by the Stade Levallois, the French midfield made his debut in the French national league with the “Stade Rennais” where he stood out as a true leader.
His performance on the field led him to be recruited by the prestigious Italian club Inter Milan in 1998. Transferred to Atalanta Bergamasca Calcio in 2001, he established himself as an indisputable holder. After 3 years defending the colors of the Atalanta team, he joined Lazio, his club of heart. He then played for Manchester City before finishing his football career in the United States.
Ousmane’s 10-year career in Italy has shaped his vision of fashion. It is notably in Milan, a city known worldwide for its creators and luxury brands, that he discovered noble and precious materials and the art of combining colors.
« I found this attention to detail in Steeven’s first collections. French Deal represents what I look for in fashion and streetwear: hip hop-inspired pieces combining quality fabrics with original cuts. I collaborate on the development of the collections by sharing ideas inspired by my trips around the world, especially to New York, London and Milan, my favorite cities »
Ousmane Dabo
Frederick Douglass born slave in 1818, will hide in order to learn to read. He will build a social and political awareness that will help him fight for his condition.
At the age of 20, he manages to escape and join the abolitionist movement. People were fascinated by his talent as an orator in meetings and by his autobiographical stories (3 in total, between 1845 and 1892) which became real bestsellers.
In 1863, after the abolition of slavery in the United States by Abraham Lincoln, he holds important political positions for the adoption of Resolutions 13, 14 and 15 of the American Constitution.
He stays today the pioneer of black activism and the great partisan of the slavery abatement. We owe him the celebration of “Black History Month”
The French Deal house shares with you exclusively a video retracing the charity event for the Kihsan association. At this event the founder of the association and footballer Geoffrey Kondogbia trusted French Deal by wearing the Prestige shirt as well as the Black Pant.
Jack & Jack, the iconic pop duo in the United States, were present on January 15 in James Corden’s Late Late Late Show, broadcasted on CBS.
For his performance, Jack Gilinsky decided to wear the Essentiel jacket of the French Deal house. Essentiel then lies in the era that suits him best, that of music.
You can find their performance here.
Last January 8 the premiere of the series “Good Trouble”, spin off of the original series “The Fosters” broadcast on freeform, took place at the Palace Theatre in Los Angeles. For this occasion, actor Michael Galante wore the Essentiel leather jacket of the French Deal house.
The French Deal house presented Volume IV exclusively, between January 15 and 17 in the Intercontinental Hotel in London.For this occasion, the three founders of the house; Steeven Kodjia, Ousmane Dabo and Ian Mahinmi were present.
During these three days, NBA players like Tomas Satoransky, Chasson Randle, Jeff Green, Devin Robinson, Troy Brown and Trevor Ariza were able to discover and try the next French Deal collection. The house was delighted to receive them in a warm atmosphere.
On January 6, the French Deal House had the pleasure of visiting the Palace des neiges in Courchevel. In collaboration with the concept store L’écorce, French Deal was able to organize private sales in order to present in pre-first Volume IV.
Steeven Kodjia shared his vision of fashion and the French Deal mindset with those present, and introduced Volume IV, a new turning point for the house.
On December 18, the French Deal House had the honour of organizing its winter evening in the showroom to close this year 2018 in beauty.The most faithful friends of the house were invited, and had the pleasure of discovering in exclusivity some pieces of Volume IV, which the launch is announced for the month of January 2019.
The French Deal House and its entire team thank those present on this day, who gave all its meaning to this wonderful evening. See you in January for the launch of Volume IV, and the entry of French Deal into a new era …
To support Kihsan, an organization founded by Geoffrey Kondogbia, a charity event took place in Valence the last 19 December. Kihsan’s goal is to provide education for disadvantaged children in Central African Republic, which matters a lot to Geoffrey Kondogbia.
During this event, the footballer opted for a full French Deal look with the Prestige shirt and the Black Pant.
Discover the story of Kihsan here.
For its edition of December 2018, Schön Magazine honored streetwear looks in a considerably urban style. During the shooting “Hollywood Wranglers”, the magazine highlighted the Advantage jacket of the French Deal house, which reflects this universe both streetwear and chic.
Discover the photos here.
I was born pearl after pearl, under the fingers of six advises people. My birth has involved more than 150 hours of hard work, respecting the Indian tradition of the Aari embroidery, real artistic method.
My mix of materials between shiny deep lambskin and highly chosen pearls, being a technical achievement raise me to the stats of art work, and makes me more than a sweat-shirt.
The combination between lambskin and my plastron pearled by hang gives me a unique and qualitative aspect that brings me in another dimension.
The French Deal house, knew how to give life to me and wake my soul, to be worn by the greatest men.
A masterpiece, I am Beats.
Born of a mixing between the urban universe and luxury, you can not miss my strong look. My details in black guipure which covers the top of my body and a part of my arm, are scars that shows where I’m come from and the complexity of my thoughts.
Minutely made, I play by overlapping brushed molleton coton and guipure to give comfort, ease and an assertive style which can surprise by its originality.
Thanks to my emotional strength et my freedom of thoughts, I’m recognizable among any one else.
I’m surprising, original, temperamental.
I’m Freestyle.
New article to discover about the history and the universe of French Deal, realized by the Fashion Network magazine.
The article redraws the path of Steeven Kodjia, founder of the brand and the birth of his ideas, by highlighting the latest collection Volume III. Fashion Network refers to the knowledge of the house which combines French and africans technics, and also quotes some of their clients.
(Regards Magazine – October 2018)
The French Deal house, specialized in menswear still thinks about women. Jackets created in our studios can also be strong pieces for the feminine dressing, as Sarayu Blue shows (main actress in I Feel Bad broadcasted on NBC)
There are many possibilities that allow women to express themselves and to have a unique style.
(KODD Magazine – 2017)
(Sicky mag – 2017)
For its edition of October 2018, Gay Times magazine put in honor the Netflix show “Queer Eye’s” by interviewing the main actor, Karamo Brown. On the occasion of a photo shoot, the actor wears the Sensation pant created by French Deal.
New performances during NBA pre-season for the co-fouder of French Deal, Ian Mahinmi. Find on NBC Sports Washington, a post about his games et his practice.
On September 24, the preview of the movie “A Star is Born” took place in Los Angeles at the Warner Bros Picture event. Inspired from a movie of the 30s, it tells a love story in the music universe.
For this occasion, the actor Anthony Ramos who performs with Bradley Cooper and Lady Gaga, decided to wore the Ethnik Shirt made by French Deal.
Ethnik is handmade in poplin cotton with handcrafted embroideries inspired by the African knowledge.
Find the interview of Ian Mahinmi, co-founder of French Deal on slamonline.com.
Ian express himself about the French Deal story, its inspirations, its values and what pushed him to be part of this adventure.
“Being able to express yourself is a huge step in getting to know yourself”
The French Deal house has the great pleasure to collaborate with George Hill (NBA player / Cleveland Cavaliers) for his wedding ceremony.
For this unique moment, Steeven Kodjia wanted to create a smoking just like the athlete. The Black Excellence in white and black, handmade, was an obvious choice to bring distinction and elegance.
George Hill is the French Deal man in all its splendor.
French painter Yann Couedor, realizes here, the portrait of French Deal’s creator and art director, Steeven Kodjia.
Inspired by music, cinema and Pop art, this artist creates a unique and exclusive acrylic work.
Loving playing with the collage, Yann Couedor uses authentic elements, always inadequacy with the characters that he paints.
It was a great honour for the creator of French Deal to be represented by this talented artist.
To discover the extent of his talent, visit his website: http://www.yanncouedor.com/
For Alonzo’s new music video clip featuring Amel Bent, the art director of French Deal, Steeven Kodjia, has for this second collaboration, dressed the French rapper in a French Deal total look.
For the new edition of the Official Men Ukraine, the AMIRAL & ELEGANCE jackets & the MAESTRO shirt are here immortalized through, brilliant photographer Sergey Vasiliev.
Find here all the parts of Volume III: e-shop
For Bello Magazine’s new edition, multidisciplinary talent, Quincy Brown wears
the “SENSATION” pants and the “ETHNIK” shirt.
In his new music video in featuring with rappers 6Lack and Ty Dolla Sign, Khalid wears “CARGO PANT” pants
FRENCH DEAL presents its new advertising campaign “Men life rhythm” uniting dance, sports and fashion.
This brand-name video highlights two of its founders, Ian Mahinmi and Ousmane Dabo.
Punctuated by dance and music, this campaign illustrates the meeting between these two sportsmen.
This artistic project reflects the definition of the French Deal man and the urban identity of the brand.
Victor Cruz (NFL player at Chicago Bears) and his fashion team visiting Paris for the Fashion Week Man came to visit us in our Parisian showroom to discover our collections !
To discover, the interview of the creator Steeven Kodjia by the DEFI France.
French Deal will be present at the Tranoï show in Paris from June 22nd to 24th, which will take place at the same time as the Paris Fashion Week Man.
The Tranoi is a hybrid trade show that serves as a showroom and art gallery simultaneously. This new showcase puts the spotlight on the unique French and international designers who exhibit their creations and their know-how.
On this occasion, the latest collections of the brand French Deal will be presented to fashion professionals. The future collection will also be available exclusively.
Ousmane Dabo, French Deal’s partner wearing ETHNIK shirt on the set of Canal + Afrika. This fitted piece of superior cotton poplin, stands out through the embroidered plastron entirely handmade in Senegal.
In his new music video “Santana”, French rapper Alonzo wore the EDIFICE jacket. It was stylized by French Deal designer Steeven Kodjia.
On a trip to New York, Steeven Kodjia, creator of the brand French Deal, met the famous designer with African inspirations Dapper Afrika. Having had a real favorite for their work, the two men collaborated during a shoot and here is the result. Three of the iconic French Deal pieces meet the origins of its creator.
Indispensable of the male closet, the bombers is the key piece of the brand French Deal. Artists such as Wil Aime and Bera as well as athletes such as William Gallas, Timothy Weah, Bojan Bogdanovic, Tomas Satoransky and Otto Porter have adopted its urban style but at the same time elegant.
Concerned to always offer the best to its customers, French Deal pushes its limits and the reflection always further. The brand is getting a makeover with its new official website and an e-shop completely redesigned to offer a tailor-made experience to its customers. All French Deal parts are available as well as a new page dedicated to Hot News brand.
Discover our new official website : here
Discover our new Eshop : here
The NBA Playoffs season began on April 14 and several players have already adopted the French Deal style. Since its genesis, the brand has a very close link with the sports community. As two of the founders who have a world-renowned career in basketball and football, many NBA players have recently been seen with French Deal plays in pre-games or interviews. Otto Porter, Tomas Satoransky, Ian Mahinmi and George Hill as well as Bojan Bogdanovic wore emblematic pieces of the brand.
This Sunday, April 22, Tomas Satoransky leader of the Washington Wizards, was seen in total look French Deal in the corridors of the NBA before the game against the Toronto Raptors. In this picture, he wears the SENSATION trousers, the CLASSIC shirt and the ESSENTIAL jacket.
All items are available on our Eshop.
For the April 2018 edition, Regard Magazine honored 50 cent’s new series, The Oath. For this opportunity, 3 mains actors were photographed by Dimitry Loiseau. Among them, Ryan Kwanten, who was wearing the BLACK EXCELLENCE jacket.
Evan Ross, American actor and songwriter but especially son of the famous singer Diana Ross, wearing the EVOLUTION jacket
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